Wednesday, December 25th, 2013

theBalm Custom Palettes
theBalm Custom Palettes

You know what you want in life, and eye shadows should be no exception… so we’ve decided to make it easier for you. TheBalm has created a simple to use, magnetic eyeshadow bar in our store (at 788 Valencia street in SF), which allows you to customize your colors into one of ten delightfully designed palettes.

With forty-four fabulous shades to choose from, there’s no need to rush to commitment — you can refill them with your seasonal faves as you see fit.

If “cute and compact” is your cup of tea, choose from our adorable 9 well palettes. If you prefer to “go big or go home”, then chose one of our sixteen well palettes. These versatile shades have been picked from our top sellers, and can be used wet or dry.

  • Individual Eyeshadow ($6.50)
  • Empty 9-Well ($8.00)
  • Empty 16-Well ($10.00)
  • Filled 9-Well ($44.00, $66.50 value)
  • Filled 16-Well ($64.00, $114 value)

Availability: theBalm store at 788 Valencia Street in San Francisco or by phone, 415-817-1800.

See more photos!

theBalm Custom Palettes
theBalm Custom Palettes (9-Well)

theBalm Custom Palettes
theBalm Custom Palettes (16-Well)

theBalm Custom Palettes
theBalm Custom Palettes

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18 thoughts on “theBalm Launches Custom Palettes & Eyeshadow Pans

  1. Seems like such pretty shades.

  2. Victoria

    i love thebalm’s packaging so much :3

  3. Some of the palette covers look cute – I wish there were some more bright shades in the shadow selection though!
    Sylirael Recently Posted: A Walk on the Bright (Purple) Side – Make Up Forever Rouge Artist Intense in #15 (Violet Pearl)

  4. As always, I’m not crazy about the cardboard but these look nice and thin and I love TheBalm’s eye shadows. I do hope that they’ve included, among their “best sellers”, Insane Jane. It’s one of the most terrific colours EVER!

  5. PA

    Too cute!!!

    To bad it’s only sold at their main store :(

  6. Very cool! I love the packaging.

  7. Matthias

    How exciting! Hopefully they will make them available here in Europe, too!
    Merry Christmas, Christine! I’ve been following your blog for a while now and I am so thankful for your work! Keep it up!
    Greetings from Germany!

  8. Veronica

    Now, THIS is how you do an empty pan system, Urban Decay. I’m sad to see they aren’t going to be available online, but hopefully that will change in the future. This looks really cool, though. :)

  9. I really like the looks of them. The San Fran one is my favourite (but i’m very biased because of the city).
    Rikki Recently Posted: Real Techniques Duo-Fiber Face Brush: The Best Brush For Pigmented Blush

  10. dia

    I like the product, but only available in store or by phone? Boo.

  11. This is so fun! Something to look forward to for the next time I visit SF.
    Erin Recently Posted: Glittery holiday nails

  12. Wow some of those colors are gorgeous! I’m loving number 3 and number 33!
    Cassie Recently Posted: January Julep Sneak Peek

  13. I think it’s a great concept and love that so many companies are now offering just the product without the packaging. I would prefer it if the palettes were just basic freedom palettes. I don’t like that I’ll have to use their products to fill it. So I’ll probably buy a few pans, but will be skipping the palettes.

  14. zFashionizta

    I promised myself no more cosmetics after making major beauty purchases this month……but I really want one of these!

  15. Oh man, I was so excited for this until I saw that you can only order over the phone or go to SF. I hope they make this available online someday. I will definitely buy. I love theBalm. A highly underrated brand and it’s one of my favorites.

  16. Roberta

    Hi Christine! Do you happen to know if the palette will fit other brands like Mac or Makeupgeek shadows?