Tom Ford Incorrigible (08) Lip Color Sheer ($49.00 for 0.10 oz.) is a brightened, medium-dark fuchsia pink with mostly opaque color that was slightly translucent, so the natural lip color came through. The color wore well for five and a half hours. The texture of this one was slightly more emollient than other shades. MAC Heavenly Hybrid (LE, $16.00) is more muted, less fuchsia. MAC Feeling Amorous? (LE, $20.00) is less cool-toned. MAC Pleasurefruit (LE, $17.00) is less fuchsia, pinker. Givenchy Croisiere Fuchsia (309) (LE, $36.00) is purpler, more muted. Revlon Fuchsia Shock (P, $7.99) is brighter. Revlon Lollipop (P, $7.49) is cooler-toned, darker. MAC Lickable (P, $16.00) is pinker. Buxom Exhibitionist (P, $21.00) is brighter. See comparison swatches.