Shiseido Lust (RD305) Lacquer Gloss ($25.00 for 0.25 fl. oz.) is described as a “blood red.” It’s a brightened, medium orange-red with warm undertones and a very, very fine white shimmer (I didn’t even notice it when I looked in the mirror–only in the close-up photos is it apparent). It ha mostly opaque pigmentation with a little translucency to keep it from looking heavy or like a liquid lipstick. This shade wore well for five and a half hours on me. Laura Mercier Poppy (P, $25.00) is redder, less shimmery. Illamasqua Touch (P, $22.00) is redder, more shimmery. Maybelline Signature Scarlet (020) (P, $8.99) is less warm-toned, less shimmery. Revlon Fire (P, $7.49) is slightly darker. NARS Hollywoodlawn (LE, $26.00) is more muted, darker. Chanel Exces (P, $32.00) is less warm-toned. MAC Knockout (LE, $15.00) is a touch more muted. MAC Ablaze (LE, $15.00) is lighter. See comparison swatches.