Intoxicating Spice (070) Color Elixir Lip Color ($8.99 for 0.17 fl. oz.) is a warm-toned, reddish-plum with a glossy finish. It had semi-sheer to semi-opaque color coverage; there was a fair amount of translucency, though the color applied evenly overall with minor settling into lip lines. It lasted for four hours and was moderately hydrating while worn. NARS Hollywoodlawn (LE, $26.00) is redder. MAC Looks Like Sin (LE, $20.00) is a bit darker, less warm-toned. See comparison swatches.