Maybelline Amethyst Potion (045) is a very cool-toned, medium berry with a pearl finish. It is a permanent lipgloss that retails for $8.99 and contains 0.17 oz.
Amethyst Potion (045) Color Elixir Lip Color ($8.99 for 0.17 fl. oz.) is a muted, subtly cool-toned berry with a hint of bluish-violet micro-shimmer. The shimmer is very, very subtle--it hardly is visible to the eye (you can see a couple of bits of shimmer in the close-up, which is larger than real life!). The color coverage was semi-opaque and somewhat uneven, but it didn't settle into lip lines too much. It wore well for four hours and was lightly hydrating during that time. Urban Decay Big Bang (P, $19.00) is shimmery, less glossy. NARS Penny Arcade (LE, $26.00) is very similar. MAC Real Posh (LE, $15.00) is cooler-toned, shimmery. MAC Mall Madness (LE, $15.00) is shimmery. MAC Colour Saturation (LE, $20.00) is brighter. See comparison swatches
Experience saturated lip color, sensuous balm care and polished lip shine from Maybelline New York Color Elixir by Color Sensational. The exclusive smoothing angora brush delivers a polished, even application and smoothing sensation to lips. The balm infused formula, with pure color pigments, leaves lips feeling cushiony soft.