I was introduced to this product when I told a MAC artist that I didn’t like the dark pigmented spots on my lips that I have naturally and she came up with this. It’s a great base for any lipgloss or lipstick. I usually pair with Mac Oyster Girl Lipglass or Revlon’s Mauve It Over for an everyday look for work.This is the only lip liner I use. I’ve tried dupes, but none match this when it comes to how long it lasts and how pigmented it is. It makes my lips look naturally fuller and evens out the color really nicely. It’s worth every penny.