Sunday, January 15th, 2012

Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow
Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow

Maybelline Color Tattoo 24 Hour Eyeshadows (Part 1)

Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadows ($6.99 for 0.14 oz.) is a violet purple with a subtly shimmered finish. It’s cooler-toned compared to MAC Violet. It’s warmer than MAC Parfait AmourInglot #379 is cooler-toned. Inglot #439 is more red-toned.

The reason it’s so special to earn a separate post is actually because it’s significantly under-performing compared to the other nine shades in the range.  I didn’t want this one shade to drag down such a good product (long-time readers may remember that I prefer to review shades individually because of small differences that impact the overall rating).  It suffers primarily from poor color payoff; it’s sheer and applies unevenly as a result.  It has a drier, less creamy, texture compared to the other shades as well (which likely contributes to the uneven application).

What product is visible after the initial application is still intact after twelve hours (which is how long I tested this particular shade).  There was no creasing or smudging, and it looked as faded as it did when I first applied it–that lack of pigmentation gives it this faded, washed out look.  The unevenness of the color makes for a patchy base, and the drier texture made blending and applying product on top more difficult. It still maintains the overall wear of the range, but it lacks in the pigmentation department.

The Glossover


Painted Purple

This is definitely the odd one out of the bunch; it doesn't have the same vibrancy or intensity in color payoff as the other shades do. This is often a problem with purple hued products, so it's not unexpected, but it's still a disappointment.











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Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow
Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow

Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow
Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow

Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow
Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow

Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow
Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow

a class=”purple” name=”image1″>Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow
Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow

Product & Review FAQ

Where can I purchase it? How much is it?

Ulta, $6.99 each.

Is it limited edition?


Any dupes?

It's cooler-toned compared to MAC Violet. It's warmer than MAC Parfait Amour. Inglot #379 is cooler-toned. Inglot #439 is more red-toned.

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25 thoughts on “Maybelline Painted Purple Color Tattoo 24 Hour Eyeshadow Review, Photos, Swatches

  1. Aww too bad, I was thinking it looks like a promising color (I should have joined purple eyeshadow/polish anonymous a long time ago)!

  2. romina

    I was also very disappointed on this shade too. This is the only shade I didn’t like.

  3. Z

    Thank you for reviewing this one separate!! I have four or five of these eyeshadows and, by far, Painted Purple is the worst. It’s patchy and wears unevenly. It was the only one of the bunch that looked *terrible* after a few hours wear – not to mention it doesn’t look that hot going on.

    Also, thanks for reminding me I need to find that receipt and take it back. :)

  4. Carrie

    I’d seen other bloggers comment about it, so the grade doesn’t come as a surprise. It’s still a disappointment though, because this would have been the one shade I’d been likely to pick up to use as a base color. The way it performs though…just not worth it.

  5. it is poorly pigmented but I gotta say, it looks like it sheered out into a lovely pastel violet, I kinda like it :/

  6. Stephanie

    I kinda regret getting this one (and I think I bought it even after I saw swatches because I’m a purple addict), but because I have it and lost the receipt, I find that it works fine as a color base. I find that the best way to apply it is with a synthetic concealer type brush. Less patchy that way.

  7. Ana Nazimuddin

    Its kinda an okay product i guess if mixed with other powder/ compact eyeshadows, as in this first than kayer with other eyehadow. Have u tried it? Just to make a ‘regret buy’ item to work for us, i guess.

    • Hi Ana,

      As I mentioned in my review, I tried these alone, as a base, and with eyeshadows on top. Because it’s patchy, it’s difficult to blend on top and you’ll often get parts of your eyeshadow that look better than others since the base on its own is uneven.

  8. ShannoninBC

    I had purchased this, found it patchy and lacklustre and retured it with great disappointment.

  9. Mango the mango

    I like that you reviewed this one separately, so it doesn’t bring down everyone else’s grade! Do you know why purple formulas often have trouble behaving well? I’ve seen this in powder, cream, and liquid shadows and liners, and it’s always confounded me. Its frustrating too, because purple is my favorite color to wear!

    • I believe one of the issues is that you typically have to mix the colors to get it. I remember at MAC that we were working with primary colors to get green, so getting the green wasn’t just using green pigment/dye or the like.

  10. Quinctia

    Thank you for singling this out, because I’d probably be most likely to buy it first! I tend to migrate towards purples and teals, they look good with my eyecolor AND I have glasses frames in those shades, so it coordinates.

    It’s good to hear the others perform very well, too.

    • No problem! It was totally the odd one out, so I didn’t want its C+ rating to drag down the other As in the group and take away from an otherwise fantastic product.

  11. Kristi

    I didn’t know this one was that bad because I chose the purple Loreal Infallible shadow. We can’t go around looking a hot mess when this goes patchy and fades. :)

  12. Lark

    What a shame. Love purple anything, so pretty in the pot, so scary in the swatches.
    The others are gorgeous- drugstore run!

  13. umm then why does it have to be so pretty?
    thanks for warning us, though :)

  14. Awww, I had high hopes for this lovely purple shade! :( But thanks again, for saving me some money!! <3

  15. I was just reading this review and I took out the Painted Purple which I own and tried it again…I notice that if I put slowly build it, it looks nice but I also came to notice if I put on a primer, then my L’Oreal Infallible eye shadow in Perpetual Purple, THEN put on the Painted Purple color tatoo, it gives it a pretty dimension than if either are worn alone..I’ve yet to test the longevity and performance with this method though.. but so pretty, I will keep you posted.

  16. This seriously breaks my heart! I love that the vibrant colors are very typical tattoo colors. I know it isn’t a really unique idea I think sugarpill did something similar, but not in a long-wearing formula. I’m excited to see something edgy and well done from a drugstore brand. I don’t have a lot of color in my tattoos, but this purple and the blue/teal colors are both colors I have as accents. Dear purple I am sorry you suck. I hope they do a yellow, orchid and maybe a navy blue in a summer release.

  17. Melissa

    Thank you! I just bought this one.. Haven’t even opened yet. It is going straight back to the store

  18. oh that is so pretty! too bad the formula didn’t work out though :p

  19. Asia222

    I was so excited when I saw it in the pan.  The color is sooo beautiful and unique but Christine is right.  It so sheer and smudgy.  So disappointing :(

  20. lauren

    oh man, i thought i just bought a dud. too bad, you looks so pretty in the jar.

  21. Kafka

    I picked this up on impulse yesterday and without checking first to see if you had done a review.  Stupid me. The colour was so glorious in the jar and then, I swatched it. Yikes!! So sheer.  And, yes, patchy. I built it up a lot and then the texture/look was okay. Truly glorious colour at that point, but obviously not something that will be consistent throughout, especially if one doesn’t have time to really work with it. What I can’t decide is if the low cost makes it worth while to keep as a base for my purple (powder) eyeshadow. I need something like that, especially one that is a lighter violet hue, for the dark purples. My mother “borrowed” <ahem> my MUFE Aqua purple which I suppose was the ideal base for my purposes, though much darker than this one. What do you think? Is it too potentially patchy to use as a base or is it really just a question of taking time to layer it evenly?