Monday, January 31st, 2011

MAC Primed for Perfection Collection for Spring 2011

U.S./Canada Launch Date: April 7th, 2011
International Launch Date: April 2011

MAC owns the primers category. Now we’re talking Prep + Prime further than ever. Use it under, it under,over during,after makeup application, and marvel at the ease with which it can accept concealer,cooperate with color. And now, with Prep + Prime Vibrancy Eye, P+P advances eyes, focuses potential. A lightweight, quick fix AND long-term solution for puffy, tired-looking creases and bag that targets the three main causes for dark under eye circles — while illumination the eye area with optical effects for instant luminosity.

Pigmentation, visibly weakened capillaries and shadowing — while illuminating the eye area with optical effects for instant luminosity. Vibrancy eye provides pick-me-up powder and moisturization. On step and you’re prepped for makeup magic. A wonderful new shades highlighter debuts with the collection – Prep + Prime Highlighter is lush and cushiony, yet lightweight — in wonderful hues that provides a sheer wash of color to highlight, brighten and perfect. The click “pen” allows for exact application.

Prep + Prime Vibrancy Eye ($30.00 U.S. / $36.50 CDN)

  • A lightweight, quick fix and long term solution for puffy, tired-looking eyes

Prep + Prime Highlighter ($23.00 U.S. / $27.50 CDN)

  • Light Boost Soft yellow cream
  • Bright Forecast Mid-tone peachy coral
  • Radiant Rose Light shell pink

Source via Paparazziboy

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14 thoughts on “MAC Primed for Perfection Collection for Spring 2011

  1. Eashanna

    wow $30?? That is crazy!

  2. Angel

    hmm i do need a good highlighter :/ the click pen sounds like something i would want.

  3. :/ I was so excited when I saw you were posting about MAC for Spring, but as it is with most spring collections I’m not all, only because none of them are my style or things I’d get excited over. The Prep + Prime highlighter sounds like they are taking on YSL Touche Eclat..?

    • Katie

      MAC can’t compete with YSL….not even in the same league. YSL has nothing to worry about :) They can let the little girls play with MAC and the cheap products they put out every 2 weeks.

  4. aida

    Are these going to be LE?
    At least the eye one should be permanent.
    The click-pen sounds a lot like YSL but Lancome has them now too and Nars is going to sell more highlighters (Copacabana, laguna, and Super orgasm)

  5. Lorraine

    I’m excited for the highlighters!

  6. ak

    Yay! I so need that Vibrancy Eye, that way I can use less concealer! LOL

    And YAYA! that MAC is finally also copying YSL’s Touche Eclat pen because yeah it’s great as a concealer under foundation and such but it’s YSL so it’s not cheap. So a cheaper MAC ripoff would be good enough for me. It’s not the first time MAC copied Dior’s Airflash spray on foundation and way back in 2001 they copied Nars’ Multiples also! Yay for copies!

  7. Rebekka

    The highlighters seem to be interesting.

  8. sheena

    i have a question which glue for fake eyelashes you consider the best!!


    love your blog!!

  9. danielle

    Goodnews :) these will be permanent products! I got a chance to play with them and let’s just say amazing! The vibrancy eye shows immediate results.. I was glad my bags/dark circles from lack of sleep due to my 7mo old were diminishing before my eyes! The highlighters are amazingly lightweight and super blendable. Im also glad there is something coral/orangey to color correct grey ashy toned circles!

    • Lyse

      Thanks Danielle — I was a bit skeptical because I’ve tried so many products for dark circles. I hope it works as well on me.

  10. Vibrancy Eye (especially) is amazing! And a must have! Immediate results. Can’t wait to use it everyday.