Wednesday, June 2nd, 2010

MAC Digi-Pops

MAC Digi-Pops Collection (Nordstrom Exclusive)

Digi-Pops is Nordstrom’s Anniversary Collection, which is also available at The Bay (in Canada), but will not launch elsewhere as far as I know. It has several portions, so check the launch date on each, because the dates are a little all over the place! Edit: It’s supposed to release internationally in August.

Digi-Pops: Lip Server

Launch Date: July 15th, 2010 at Nordstrom and The Bay

Dazzle Lipstick ($14.00 U.S . / $16.50 CDN)

  • Liquid Lurex Tarnished golden (Pearl) (Limited Edition)
  • Smash Hit White beige (Pearl) (Limited Edition)
  • Infused with Glam Copper brown (Pearl) (Limited Edition)
  • Wham Plum brown (Pearl) (Limited Edition)
  • Glaringly Hip Light Peach (Pearl) (Limited Edition)
  • Sweet Bits Light lavender pink (Pearl) (Limited Edition)
  • Hot Sass Bright orange (Pearl) (Limited Edition)
  • Win-Win Light pink (Pearl) (Limited Edition)
  • Naughty You Neon Pink (Pearl) (Limited Edition)
  • Troublemaker Magenta (Pearl) (Limited Edition)
  • Snazzy Deep plum (Pearl) (Limited Edition)
  • Hellraiser Light lavender (Pearl) (Limited Edition)
  • Baby’s On Fire Deep Red (Pearl) (Limited Edition)

Dazzleglass ($18.50 U.S. / $21.50 CDN)

  • Glamour OD Bright Coral Red (Frost) (Limited Edition) (Repromote)
  • Spanking Rich Raspberry Pink (Frost) (Limited Edition) (Repromote)
  • Boys Go Crazy Deep amthyst (Frost) (Limited Edition)
  • Fabulous Fun Rich magenta (Frost) (Limited Edition)
  • Hi-Falutin’ Light yellow pink (Frost) (Limited Edition)
  • You Got the Look Yellow nectarine (Frost) (Limited Edition)
  • Utterly Posh Mid-tone orange (Frost) (Limited Edition) (Repromote)

Check out the Digi-Pops: iPalette, Digi-Pops: Brush Browser, and Look in a Box Collections!

MAC Digi-Pops

MAC Digi-Pops

MAC Digi-Pops

Digi-Pops: iPalette

Launch Date: July 8th, 2010 @ The Bay; July 16th, 2010 @ Nordstrom

Customers will be able to make their own custom palette of permanent eyeshadows.

Refillable Eye Shadow X4 ($5.00 U.S. / $6.00 CDN)

Small Eye Shadow Pro Palette Eyeshadows ($11.00 U.S. / $13.00 CDN)

  • All that Glitters
  • Atlantic Blue
  • Carbon
  • Club
  • Contrast
  • Deep Truth
  • Expensive Pink
  • Free to Be
  • Goldenrod
  • Goldmine
  • Knight Divine
  • Lucky Green
  • Parfait Amour
  • Red Brick
  • Retrospeck
  • Satin Taupe
  • Shroom
  • Sketch
  • Steamy
  • Sunny Spot
  • Sweet Lust
  • Texture
  • Tilt
  • Trax
  • Vibrant Grape
  • Wedge
  • White Frost
  • Winkle

Digi-Pops: Brush Browser

4 Face Brushes Apply + Blend ($49.50 U.S. / $59.50 CDN)

Brush roll in black patent fabric and white patent trim with black grosgrain ribbon with MAC logo. Brushes 168SE, 187SE, 190SE, 194SE

5 Eye Brushes Apply, Define + Line ($49.50 U.S. / $59.50 CDN)

-Brush roll in black patent fabric and white patent trim with black grosgrain ribbon with MAC logo. Brushes 212SE, 219SE, 227SE, 266SE, 275SE.

Look in a Box

Launch Date: July 8th, 2010 @ The Bay; July 16th, 2010 @ Nordstrom

Look in a Box Frisky Girl ($59.50 U.S. / $71.50 CDN)

A black carton featuring a photo of a model wearing a Frisky Girl Look. The Look in a box contains Pretty Baby Beauty Powder; Well Dressed Powder Blush; Mercurial Mineralize Eye Shadow; Nymphette Lipglass, and Zoom Fast Black Lash.

Look in a Box Miss Violet ($59.50 U.S. / $71.50 CDN)

A black carton featuring a photo of a model wearing a Miss Violet Look. The Look in a box contains Rose Beauty Powder, Desert Rose Powder Blush, Love Stone Mineralize Eye Shadow, Lovechild Lipglass, and Zoom Fast Black Lash.

Look in a Box Tawny One ($59.50 U.S. / $71.50 CDN)

A black carton feating a photo of a model wearing a Tawny One Looks. The look in a box contains Refined Golden Bronzing Powder, Coppertone Powder Blush, By Jupiter Mineralize Eye Shadow, Love Nectar Lustreglass, Zoom Fast Black Lash.

MAC Digi-Pops

Thanks to the lovely Emily for all the details! ), Image Source #1, Image Source #2

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

Comments that include advertisements, self-promotion, insults, etc. may be in violation of our comment policy and subject to deletion. Please see our comment policy for more information.

199 thoughts on “MAC Digi-Pops Collection (Nordstrom Exclusive) for Summer 2010

  1. Hiromi

    Yay! Glamour OD, Spanking Rich, Utterly Posh are coming back. New Dazzleglass colors sound fabulous, and I can’t wait to try out dazzle lipstick. Yum.

  2. I’m only interested in the Dazzleglasses and Dazzle l/s. But the ipalette is pretty boring cause you can already make one at the MAC store.

  3. a_cute_princess

    HHmmmmm, I’m interested in the texture-feel of this new dazzle lipstick

    • cmferrets

      go check out victoria secrets sparkle lipsticks- i bet u these are just like them, based on these pictures.

    • haylovesMAC

      they feel like regular lipsticks, but kind of jelly like…they arent rough at all! love them

  4. Sparkleandsmile

    Yay this collection mainly comes out on my birthday! (the 16th) how exciting.

  5. Madeleine

    what is the Dazzle Lipstick?

  6. I’m glad to see Glamour O.D., Spanking Rich and Utterly Posh dazzleglasses are coming back. I’m like half way on Glamour O.D and Utterly Posh and will back them up! I’ll also purchase Spanking Rich d/g for the first time.

  7. Miss_Silk

    Hmmm I’m curious about the Dazzle Lipsticks, they sound tempting already

  8. claudia

    A new lipstick finish !! 😀

  9. Az

    I was checking other collections and ‘phew not too many things and no lipsticks, kinda sad but it’s good for my wallet’ and then when I switched to this tab… yay!

  10. MichelleChefNYC

    OOOO, the return of some Flashtronic mineralize shadows!!!! Love stone is one of my faves!

  11. I wonder what Dazzle lipsticks are!!

    I’d reallyy like pictures for the l/g, l/s and “ipalette.”

    Is the iPalette a new design for the propan palette?

  12. Gao

    whooaa, the small palettes sound interesting! Cheap and small?
    I wonder how small they will be, I will look for this for sure ;)!

  13. pumpkin

    Neon pink lipstick yay!! 😀

  14. Stacey

    We only normally get the sets for these collections here… I’ll be gutted if we don’t get the lipsticks!

  15. Kim

    :O :O :O more dazzleglasses!! YAY! x Thanks for the information Christine!! x

  16. Usualy the Nordstrom exclusives got me jumping up and down but I’m a bit disapointed with this years color story. The permanent e/s refils? boring… Already own a lot of repromoted things from the look boxes and brushsets. The dazzle lipsticks don’t sound like my kinda shades at all so this is probably going to be a cheap release for me 😉 There are only 2 dazzleglasses that spark my interest ATM.

    • Linda

      They are crazy. Nothing new. I have looked forward to the new cute eyeshadow palettes every July. I get them at the Bay. Last year I bought 2 or 3 and the pink flowers one was one of the best palettes ever made. This is a silly excuse not to spend real money on new packaging, or a new campaign and products. Very very disappointed. You can get all these shadows and empty palettes at several MAC stores or get them on line (I am sure).

  17. I have heard… Dazzle Lipsticks are launching in August everywhere else in the US – I’m not sure why Nordstrom is getting an early release. I have also heard these are perminant at Pro stores.

    Oh yeah, and they’re apparently bad-ass. Lipsticks with a WHOLE LOT of glitter!

  18. Wow, they’re repromoting Mercurial, Love Stone and By Jupiter mes in the look boxes? Cool! :) And more Dazzleglassses! And Dazzle lipsticks (whatever they are)!

  19. M

    Hey Christine, I’m wondering what the “Well Dressed Powder Blue” is from the “Look in a Box Frisky Girl”?

  20. Anna

    im really confused :S

  21. Anne

    Does this mean that the custom palettes, which can now only be bought at MAC stores, will be available at counters, too? If so, will they have only the colors listed here or all the others as well?

  22. Rosa Napoleon

    I am going to be sooooooooo broke this summer. I am so glad I have a second job.:):) This collection sounds awesome. I am looking for to the pictures for the Look in the Box series. I miss out the last time Mac did this. Do you know Christine anywhere online that I can get those look in box. I don’t have a CCO nearby.

  23. Sounds like the sets they have for the Anniversary Sale. Yay!

  24. liana

    im curious about the I-palletes.
    Refillable Eye Shadow X4 ($5.00 U.S. / $6.00 CDN) – Does this mean they are only 6$ CDN each? Cuz then im confused about Small Eye Shadow Pro Palette Eyeshadows ($11.00 U.S. / $13.00 CDN)- does this mean the plastic pallette you put them in is $13.00 and you have to buyt the eyeshadows seperate? Can you also just buy the eyeshadows if you dont want the quad pallete?

    • This is an eyeshadow quad – the Small Eye Shadow Pro Palette is 15-pan (holds 15) vs. the quad, which only holds 4. It is the plastic palette that comes empty. I’m sure you could just buy the shadows, since it’s separate :)

  25. baybee415

    i went to the nordstrom like 1 month ago and they already had this pro pans and palettes out! i was surprised!

  26. Caitlin

    hi there i have a question about the ipalette. what is the difference between refillable eye shadows and the pro palette eye shadows? are they both refill pan ones?

  27. Linda

    Let me try and understand this. Is this the first time the Bay/Nordstrom summer will have NO new eyeshadow palettes. The 2 I bought last July were fabulous. Buying for years. Are they crazy? Absolutely ridiculous if they don’t have new palettes with new colours this year. They are usually better than holiday palettes. I always buy both though. Who cares about usual same old shadows that they have had for years like sketch etc.

  28. Anna

    will the new dazzleglass lipglosses become part of the permenant line?

  29. Why are the refill e/s cheap ($5) when they are usually $11?

  30. Natalia

    One thing I cant stand at the moment is that Ive been waiting for repromotes of the Flastronic shadows, ever since I came across them in pictures and here as well, and they just had to place them in a Look in a Box when I just want the shadows on their own =( Hope they come out individually in the near future. I’m especially crossing my fingers for Ether Deep, such a pretty color, me want NOW!

    I do have my eyes on the new Dazzle Lipstick and a few Dazzleglasses, yay!

  31. Anna

    where will the look in a boxes be available? :S

  32. iamcrayon

    Do you think the brush browser’s are going to be full sized brushes or mini ones?

  33. halo

    is the lipserver going to be around for more than one day

  34. brooke

    so the ipalette will be 5 bucks a shadow w purchase of a palette ?

  35. Samantha

    I am so excited for the look in the box tawny one!!!! ahhhh

  36. Anna

    whats ‘the bay?’

  37. Zinnia

    cant wait to see the boxes

  38. Samantha

    I have to buy Ms Violet look in a box!

  39. chibu74

    wow, the l/s look really good

  40. Val

    I wonder what kinda texture will Dazzle Lipstick be like…i hope it’s more like Luster or Cremesheen lipsticks….

  41. happybadfish

    I wish they still put the 217 brush in the kits.

  42. stephanie b

    arghhh!!!!! look in a box is back they were sooo great!!! i cant wait :) and frisky girl has Nymphette!!! yes!!!and the brush rolls sound nice… cant wait to see the lipsticks

  43. you know what’s annoying? these nordstrom-only releases. i live in new york freakin’ city and i have access to just about everything EXCEPT a darn nordstom. (can you tell i’m ticked?!) i had to drive to Rhode Island to get Gwen’s L. by LAMB fragrance when it first came out because it was nordies-only. ok… end rant.

    other than that, those lipsticks look very interesting. 😛

  44. Courtney

    OMGGG GETTING SPANKIN RICH BACK!! That is my #1 favorite dazzleglass! Agh I hope they change their minds and make it permanent!!

  45. Is the lipsticks even in the correct order? Can you please put the pictures of the Dazzleglass on please?

    • Since these aren’t photos sent to me, I don’t know the names or the order in which the source put them in, sorry! They also did not include images of the dazzleglasses.

  46. Elysia

    I can’t wait for Naughty You!!!!! I have been looking for a shade of hot pink just like that!

  47. Cat

    So are the dazzle lipsticks supposed to actually launch in the MAC stores? Like in a collection or just launching the lipsticks??

  48. Andrea

    So we can’t get this in the UK at all?? Gutted

    • According to the info, it’ll be available internationally in August, but I have no idea what the distribution is, since in the U.S. it’s Nordstrom only.

  49. MACaddict

    Surprisingly nothing interests me with this collection. I’m holding out for the in the groove, felines and disney collections.

  50. Margot

    dazzle lipsticks, I’m hooked 😀

  51. I cannot wait to try these lipsticks! I’ve seen some swatches on another site, but they’re in poor lighting, on one of those cards. I hope you’re able to get your hands on this collection early, Christine, so you can help me decide. :-)

  52. So, the lookboxes and brushsets won’t be internationally launched, but the lipstick will be? Buh, shame :(

    • No, I have no idea — the whole collection is under Digi-Pops, and *that* says it will be international.

    • Though I do know that this is not your fault or anything, so i don’t want to sound mean or anything 😉 I’m mad at MAC! ^^ Whyyyy are they so mean to us not-US/Canada-people 😉

      • Canada will get this at The Bay for sure!

        • Jep, I saw, but I meant, I neither american nor canadian :) I’m belgian, and we get even less collections than the Netherlands do, last year, the lookboxes were released there, but it’s not that evident for me to travel there, just for make up, and we can’t order stuff from their stores, so that why I said evil MAC ^^ Thanks for your very fast responses!! I’ll keep my fingers crossed that this year will be the year that we, small Belgians, won’t be overlooked ^^

          • Gotcha! :) Well, a Belgium blog DID post the lipsticks at least!

            • That’s true! I was very suprised yesterday, when I read her posts, I didn’t read about it anywhere else and I was like, whaaat, did we get a scoop over here? ^^ Whoop whoop 😉 There might still be hope for them (MAC) yet! 😉

  53. Rachael

    You know what always confuses me about USA store exclusives (i.e Sephora or in this case Nordstrom) what happens when it hits other country’s does it just go on sale on all the MAC stands & online? 😐 same confusion over those new UD eye shadows i must own, sigh UK is sooo behind the times except for the random month early release of To The Beach

    • I have no idea why there is a lag between releases, but I don’t think anything goes on sale here. I very, very rarely see high-end brands get discounted, other than a few like Stila, which always seems to be discounted.

  54. Bradmah

    Stupid question for you Christine, what exactly is dazzle glass lipstick? Does that mean it comes on shiney or sparkley?

  55. Jenn

    SO much glitter! Hope the texture won’t be too gritty.

  56. Rosa Napoleon

    Hey Christine, Is everything in the look in a box re-promotes? I really hate that I miss out last year look in a box.

  57. Haley

    Hi everyone! Just wondering; which lipstick is more close in shade to MAC’s Lavender Whip lipstick, Sweet Bits or Hellraiser?

    Can’t WAIT to check out this collection at The Bay!

  58. Sass

    I can already see myself getting the ipalette and several lipsticks. Gotta put some money away quick.

  59. Haley

    just saw the pictures more up close.. not a fan :(
    wish they didn’t have glitter, so they were more wearable!

  60. glitterbomb

    I hope these are atleast full coverage lipsticks with not too much shine. if it’s shiny/sheer then Im passing would look tacky

  61. Karina

    will the eye brushes be full size?

  62. Beth

    I’m not super excited for this collection, but I am glad I’ll finally be able to get a 4x palette. I need a new empty one, but they’ve been sold out for ages online. I bought the last one my local MAC store had, and they said they didn’t know when they’d be able to get more in. Still need one more!

  63. Sara

    its available at The Bay in Canada?!?!? YES!!!!!! =)
    that’s at the mall in my city and everything, and i can get permanent eyeshadows?!? this made my day! thank you Christine!! :)

  64. Lorna

    i am very curious about the dazzle lipsticks. i hope the texture is smooth and not gritty.

  65. Capy

    Just came back from Metrotown (Burnaby, BC) – these are available for “preview purchase” at The Bay already. Not that impressed with the dazzle lipsticks…seemed a bit gritty when swatched on my hand.

  66. Natalia

    Really wish they would come out with the Flastronic Mineralized shadows seperately, I’ve wanted them ever since I saw Ether eyeshadow on youtube, such a pretty color. But I dont want to buy all Look In The Box’s just for the eyeshadows and plus I dont have much money at all this summer =( Will see what I pick up in the end. Still crossing my finders for those mineralized eyeshadows to come out in the future on their own

  67. Christina

    some of those lip sticks look amazing!

  68. Argiro

    Look in the boxes will be international?i live in greece

  69. aradhana

    the palette thing didn’t seem that exciting to me, since in the uk it seems that counters also have the pro refill palettes…

    although the colours of lipsticks and glosses look intriguing, i’m not too keen on sparkle…it’s another one of those ‘purchase but don’t wear’ items…so i better stay away from this collection!

    i’m liking the front images for these collections however…refreshing…

  70. Katie

    So…. now I have to buy Frisky Girl and Miss Violet look in a box, PLUS all four MSF’s from In the Groove?! MAC is killing my wallet but it’s so worth it!

  71. Pam

    i just went to the Bay (in Toronto) and they already have these out. Just letting you know that the Dazzle lipsticks are like MAC frost lipsticks * 1000.

  72. cmferrets

    u know what these new mac dazzle lipsticks remind me of (just by the pictures), they kinda look like the sparkle lipsticks at victoria secret. where u can see sparrkle specks on your lips. everyone go check them out! i love VS lipsticks- their so creamy and nice- very similiar to macs, but 2 dollars less. christine reviewed one of them already.
    Im NOT goiing to get any of the digipop e/s -bc u can already get them at a mac store.i really want to get one of the look in the boxes-miss violet. i got a look in a box from last summers thing. what a good value.

  73. cmferrets

    is it just me or am i the only one that is getting overloaded with mac lipglosses collections this year! i mean how much are they expecting a girl to spend in it in a year!=)

  74. I’ve seen/swatched the lipsticks and look in a box already. I work at Nordstrom and the makeup artist showed it to me as well as game me the booklet for the collection. The lipsticks are veerrry creamy/opaque and veeerrrry shimmery not as much chunky glittery but I guess you can say its glittery, its not my cup of tea, I don’t like shimmery lipsticks but the look a in box was nice! I’ll put the pics of the booklet on my blog but I didn’t take pics of the collection because I was clocked in, not sure if I’m allowed to even if I’m off the clock…

  75. Jazmine

    The Pretty Baby beauty powder came out with the Hello Kitty collection yeah?

  76. alex

    how is the ipallete boring when the shadows are much cheaper……….

  77. MACAddict

    Surprisingly nothing interests me with this collection. Praise the Lord! What exactly is a dazzle lipstick anyhow?

  78. Kendra

    I saw these at my MAC counter at the Bay over the weekend already.

  79. Elise

    Hey do you know if the love stone eyeshadow will be sold seperately?

  80. Bella

    OMG!! I’m new to MAC so those brush sets will be perfect! Those brush sets have great value, considering that 5 MAC face brushes can cost up to like 200$!

  81. VJNS

    Interesting, but what are digi-pops? How are they different from the pro palettes?

  82. Heather

    I was just at the Bay tonight and the MAC counters here already have this collection on display and are taking pre-orders for July 8th, so Nordstrom may be doing the same:)
    FYI: I tried on Smash Hit and I love it!!! Plus, these dazzle lipsticks are super long wearing! I had it on for 2 hours after I got home and then washed my face and I could STILL see the dazzle! I am totally getting a few of these!

  83. melissa

    I am pretty excited about this launch, I adore the “look in box” concept, especially since I do not own a wide range of products, I think this is perfect for those who dont own alot of MAC, are newer to the brand, or would like to try a few things out at once for a reasonable price, I could go to sephora and spend the same on 3 MUFE shadows, so I love when places do boxed sets/collections with various products, also love when they have the brush sets, since I never know which ones to pick out, this is a great way for someone to get the most for their money!

  84. Mary Ann

    This launched at The Bay this week…

  85. Valerie

    I just pre-ordered Snazzy… yippeeeeeeeeee!

  86. nikki

    soooooo lookn fwd to dazzle lipsticks goin to the mall today to put in pre order lol.

  87. Mirna

    YAY, I was just a Nordys this morning and already previewed all of this stuff. I got about 5 e/s for my pallette, 2 dazzle glass’, and 1 lipstick. The colors are awesome! I picked spakin’ rich and utterly posh for the dazzle glass and Hot Sass for the lipstick!!! Super shimmery and super awesome for the beach!
    The MUA there suggested that I wear Hot Sass with the orange lipliner from To The Beach collection, I was like “ooooohhhhhhh yeeeeeaaaaahhhh!”

  88. Katrine

    The price for Look in a Box is $71.50 CAD not $61.50 CAD.

  89. JustMe

    Wow, I don’t understand why the little brush collections are $10.00 more expensive in Canada when the Canadian and US dollar are almost equal. Mac pricing in Canada annoys me to no end, I wish I lived closer to the border because it would almost be worth the road trip =P

  90. Would you prefer the MAC travel kit [in both eyes and face] or the Sigma travel kit for half the price?

    I’m thinking, I’m thinking! :(

    • Since I really don’t like how Sigma copied MAC’s number system AND brush shapes (even if they are not 100% accurate copies, they’re not significantly modified in any way that would say… it’s just a coincidence!) that I wouldn’t myself. :/

  91. Rebekah

    question, christine i know you mentioned that these would be available for pre order online on the 21st but i went on and didn’t see them. is there a specific part of the website i have to go to? also, is it pre order for pick up in store or can i have them shipped to me? Thanks for posting such great information!

  92. Ariel

    FYI: The descriptions for the Frisky Girl and Miss Violet Look In a Box are switched.
    They do not match what is on Nordstrom’s website.

  93. Vicky

    i own a sigma brush set but i’ve never owned mac brushes an thought it was too expensive to buy the full size. should i get the travel kits shown above?

    • I would just buy full-size brushes if you find you use a particular one a lot – the quality would be comparable to your Sigma brushes, IMO.

  94. Kat

    These are on preview at Nordstrom locations. I’m a total MAC junkie and I have to say I was disappointed. :( The brush sets are sub-par as compared to previously-released brush sets (the case was SO flimsy!) Also, as someone else posted, the Quad pallet can be made online (not sure if they have new eyeshadow colors for this, I checked some, and they were familiar). Also, the lipsticks were eh… none popped out at me as a must-have.
    Sorry for being a Debbie-Downer! Can’t wait for the next MAC release! :)

  95. Tiffany

    are lip swatches coming soon? :)

  96. Tiffany

    FYI, according the Nordstrom, you have Frisky Girl and Miss Violet switched up :)

  97. tana

    the bay has this out on counters. i saw it today

  98. KatWalkQT

    Which look in a box do you think would look the best on an NC44/NC45? Thanks

  99. Ali

    Hi Christine,

    I was looking into getting the eye brush set…what’s your opinion on MAC SE brushes? Are these worth the money?


  100. Jen

    I wasn’t sure if i would like the feel of the dazzle l/s, but I got a preview of them today and I had to rush home to make a list so I don’t overdo it. The feel great and have fantastic sparkle! My wallet hates me.