IT Cosmetics No. 304 Velvet Luxe Plush Foundation Brush ($38.00) is designed as a “flat but wide” brush for cream and liquid foundation application. It’s a medium-sized, dense, dome-shaped foundation brush made out of synthetic fibers. The brush head measured 33.5mm in width, 32.0mm in length, and 17.4mm in thickness with a handle length of 7.2 inches / 18.3 centimeters. IT’s Velvet Luxe range uses incredibly soft synthetic hairs that are as soft as high-end goat hair used by brands like Chikuhodo, Hakuhodo, etc. I liked this best with liquid, medium coverage or greater foundations with satin to luminous finishes, and it will fit in best with someone who tends to apply their foundation in patting and smooth downward (or upward) strokes rather than in circular, buffing motions.
The curved edge fits in well when maneuvering around the nose, underneath the eye, and around the mouth. Personally, I still preferred the No. 302 for liquid foundation.
The brush felt soft in all directions, and it felt like it was moving across the skin as a single entity, so I did not feel the individual bristles when I was using it. It is fairly dense, though the last fourth of the brush, toward the edge, is more tapered and is less dense compared to the base of the brush head, which allows for better diffusing and spreading of liquid/cream products across the skin. It left a streak-free finish behind, so long as it was cleaned every other application; otherwise, the bristles would stick together and start to leave visible streaks behind (true with most brushes, though, when used with heavier liquids and creams!). I had no issues cleaning the brush, and it dried in a reasonable length of time (within half a day). The brush can also work for applying liquid and cream blush/bronzer if you have a larger surface area, but I’d recommend using a bit less than you think you’ll need, as the greater density means it can apply heavier coverage more quickly.
IT Cosmetics No. 307 Velvet Luxe LBD Powder Brush ($48.00) is supposed to be used for all-over powder application. It’s a synthetic, large powder brush that flares out moderately from the base and has a rounded edge that flattens out to a more buffing brush-like edge. It’s like a powder and buffer brush married together, as it is very dense–denser than most of the powder brushes I have. The brush head measured 47.6mm in width, 40.0mm in length, and 47.6mm in thickness with a handle length of 7.7 inches / 19.5 centimeters. For applying something like setting powder all-over, it had a tendency to over-apply, as it was so dense. It also worked well for applying pressed powder foundations if medium or greater coverage was desired.
This is one of my favorite IT brushes I’ve tried, but I tend to use it primarily for buffing powder into the skin, so I might use it when I’m doing a heavier layer of setting powder (often when I’ve used a dewier base), to apply finishing powder all-over, or to lightly buff everything together at the end (with no product on it). As much as I love the feel of buffer brushes, I love when I find long-handled brushes that work similarly as I prefer the longer handle. It is almost impossibly soft; it is as soft as blue squirrel hair brushes (which are the softest that I’ve felt). When the brush skims across the face, it feels like fluid movement; none of the individual bristles are felt against the skin, and I could use it in any direction or motion. The brush isn’t as balanced as others in the line, as there is a bit more weight sitting in the ferrule and brush head, but the curvature of the handle (designed to be ergonomic, and there’s a natural tendency to hold the line like a writing instrument) seems to combat some of the downward pull from the extra weight on one end.
IT Cosmetics No. 304 Velvet Luxe Plush Foundation Brush
IT Cosmetics No. 307 Velvet Luxe LBD Powder Brush
IT Cosmetics No. 314 Velvet Luxe Smooth Concealer Brush
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