Tarte Double Duty Beauty Empowered Hybrid Gel Foundation ($39.00 for 1.0 oz.) is supposed to be a full-coverage, cream-gel hybrid foundation with hydrating, 12-hour wear and is rose-scented. I liked it as a medium-to-full coverage option that’s hydrating over time, is more forgiving on dryness or dry patches, with eight- to ten-hour wear. It was very comfortable to wear, never felt tight, and faded/wore away nicely (no major separation), but it never fully set without a powder (which will take down the dewiness of the finish quite a bit, even with a light dusting of powder) and has mild to moderate transfer. I felt like it was quite hydrating, so it seems like it will be more suitable for drier skin types than normal to oily skin types.
It felt like a lighter-weight moisturizer when I used it, not quite whipped or airy but still light-to-medium in weight and didn’t feel greasy on the skin. I agree that it felt like a cream-gel hybrid, and it even felt cooling as it went on the skin. The texture is thick enough with higher coverage that it was less prone to streaking on me but not so thick that it became hard to spread around nor did it feel particularly heavy on the skin. I liked applying it initially with fingertips to spread across the face, like a tinted moisturizer, and then used a synthetic brush (like Real Techniques Expert Face) to get into the nooks and crannies and finish blending toward the hairline. I felt that sponges, like a beautyblender, soaked up more product initially, so again, I’d use fingertips first for most of the initial spreading of the foundation onto the skin and then go back in with a beautyblender for blending and diffusing into edges and corners.
The coverage was more medium-full to full, and you could build to full coverage with two layers. When I used it, I could definitely tell it was a higher coverage formulation than a true medium coverage formula, but it would spread out so easily that it sheered out some, so a second layer was necessary for true full coverage. While I personally seek out foundations that have a more buildable nature to them, so I can use the lightest coverage I need all-over and then build-up just where I need the coverage, that’s not what this foundation promises.
It has a dewy finish; I don’t think it makes me look oily, but it is definitely radiant as described. I don’t think the finish makes the skin appear smoother as Tarte claims, but it didn’t emphasize my natural texture either. However, I expect that unless you encounter extraordinarily longer wear than I, most will still use a setting powder or primer to extend the wear, and the former tends to bring the finish to more of a softly lit sheen.