Wednesday, February 20th, 2013


WWD reports that MAC and Rihanna will be collaborated for four color collections for later on this year. The first product we’ll see is MAC RiRi Woo–inspired by Ruby Woo–that will launch to coincide with her concerts on May 4th and 5th. It will be sold online and at Rihanna concerts.

The four collections will be released throughout 2013 will be called RiRi [Hearts] MAC with a total of 31 stockkeeping units. The summer portion will be sold online, which includes two additional lipsticks, Lustre Drops, and a blush duo. The third will be in stores for fall and feature sixteen products, such as lipsticks, a Lipglass version of RiRi Woo, two eyeshadow palettes, and false lashes. The final installment will be in-stores in time for the holidays with ten products, like nail polish, makeup bag, and more lipsticks. RiRi Woo will be sold in all four collections.

For more details about the collaboration and how Rihanna and MAC worked together, read the WWD article in full. :)

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97 thoughts on “MAC and Rihanna Collaboration: RiRi Hearts MAC Collection for 2013

  1. Avatar of Lena Lena

    Ugh. I’ve just gotten into MAC collections with their most recent one but LOOK AT THAT GLAMOROUS PINK AND GOLD. I NEED. And I love Ruby Woo so hopefully this collection doesn’t disappoint. I want that powder thingy & brush just for their packaging.

  2. LC

    nice packaging! i like.

  3. Britany

    That compact…..

  4. Can’t wait to see what the collection offers… Sounds promising.

  5. Wow! I’m a fan of the packaging already. Can’t wait to see what the line consists of exactly.

    • Deja

      It’s really refreshing to see ppl commenting on the actual subject at hand rather than immediately jumping to Rihanna’s personal life.

      I really adore the Temptalia commenters.

      And yes that packaging is everything.

      • Xina

        I don’t like the choices Rihanna’s made in her personal life, so I choose not to support her career. I find it distasteful that MAC partnered with her. I hope they can turn it around and donate a portion of their proceeds to victims of domestic violence.

        See, you can have a dissenting opinion while maintaining a level of respect and decorum? :P

      • JRM

        Yes for sure!!!!

      • Mac girl

        I personally saw rihanna on course to become a viva glam spokesperson…if it wasn’t for the criticism surrounding her personal life..it’s all a bit taboo for a lot of people isn’t it… either way, this is a great cause whoever were to front it.

        But back to this collection, she oozes a fierce attitude, confidence and experiments with her style- these are all traits that MAC loves and the brand encourages its customers to express themselves as they wish. From this angle, I think Rihanna being on board works really well.

        • Avatar of Amy xamyx

          While I’m not a fan of her music (it’s just not the genre for me), I think she’s beautiful, and I admire her style. I think those two things alone make her a perfect choice for MAC. Besides, by choosing a WoC, MAC is reaching out to what many have deemed a “neglected” demographic. From what I can tell from the promo pic, these shades will be suitable for those with deeper skintones. There have been so many complaints in the past about about collections just being suitable for lighter skin, when MAC finally goes this direction, *still* there are complaints. I take alot of issue with MAC based on their marketing choices, but this is one I can really stand behind; of course, it would be nice if these products were actually *available*…

          As for her “personal” life/choices, they are exactly that-*personal*. We also don’t know all the details. She comes across as a savvy, intelligent woman, and if she feels a need to “forgive”, then so be it; alot of time has passed, and I’m quite certain that she has thought things through, and made choices based on the totality of the circumstances (I’ve concluded this based on interview clips I’ve seen). Who knows? Maybe she started the fight, and while he was defending himself, she accidentally got hit? Again, none of us were there, so we are in no position to judge. For the record, I’m not discounting DV, but sometimes there really are two sides to a story…

  6. Avatar of Colie Colie

    Eew no. I am not a fan of Rihanna AT ALL. Definitely will not be purchasing :(

  7. kelly

    Any word on the rumored Hayley Williams collection?

  8. Avatar of Shontay shontay

    I’m far from a fan of Rihanna’s, but her makeup is almost always on point and I like the look of these products. I wish everything was coming out together because I’m not very patient. LOL. I knew it was only a matter of time before she had her collaboration with Mac.

  9. Despite all the drama surrounding Rihanna, I can tell these collections are gonna be sold out in less than a hot minute.

    Agh, more late nights stalking the website to order stuff!!!

  10. I love the packaging… but I’m not a fan of Rihanna.

  11. I’m kind of scared of how much it’ll all be.. Like c’mon.. MAC is never cheap, even with their permanent line. Now just imagine how much MORE it will be with Rihanna’s name on it. I know my wallet will be crying.. Ahhh so bittersweet, but I can’t say no! I love Rihanna AND I love MAC! Now I gotta save up for the whole year.. Nice play on that, MAC.. You know the exact way to my makeup-loving heart/wallet.<3 :'[ :']

    • They are pretty consistent – it’s usually $1 extra or so on most products under $20, e.g. lipstick goes up by $1 :) I’ve never seen MAC charge more than the norm “licensing fee” to customers on collabs except for luxury collabroations (DSquared, Marcel Wanders, etc.) but the packaging here is fairly normal. Actually looks a bit like MAC’s old Icon collections!

  12. Looks like it has promise! Ah, I hope the quality is good because I’m definitely interested in picking a thing or two ;)

  13. Shelly

    I think I just died and went to heaven..

  14. shari

    o wow, i can’t wait!!! i love Rihanna! i am happy she teamed up with mac!

  15. Holy crap. I think I need to get a job at MAC soon so that I can get all this.

    • Mac girl

      I’m 100% sure mac staff won’t get this discounted…never do on packaged products like this :( gonna be a great collection though!

  16. Avatar of Jenn Jenninka

    I can’t wait to see this. I adore Rihanna.

  17. Daniella

    OMG! That is adorable….I just wish it looked exactly like that minus the Rihanna stuff ;( I don’t dislike her, but I don’t like pop music at all…but I’ll get it anyway :P It’s just too cute. I’m a sucker…

  18. Avatar of Amaree maree

    I bet that eye shadow is going to be bad. I can already see the review with phrases such as “stiff,” “not blendable” “poor pigmentation”. Sorry to be so negative. I’m just venting

  19. Laura

    Ugh-RiRi plastered on everything.. Pass..

  20. Avatar of Kathleen Kathleen C.

    I love everything in that picture! Good thing I didn’t spend money on Archie’s collection!

  21. Avatar of Emily 18thCenturyFox

    I will make my predictable comments. My money reflects my morality. I don’t think everyone has to be that way but Rihanna currently makes me pretty sick to my stomach. From the plane mess to her drug addictions and apparent self hatred, I just don’t want to purchase anything associated with her. That being said, I totally understand fans purchasing this and I thought her MU was lovely at the GG. So have fun ladies, hope the collection is quality!

    • Riana

      I agree.

      Rihanna (and Chris) are one of the few celebs who genuinely make me a bit sick these days. I see fault in many celebs and think they can be obnoxious, but those two…everything about Rihanna is just disappointing. I do hope others enjoy the collection, but yeah…this makes me smh.

      • Avatar of Emily 18thCenturyFox

        I honestly saw the post and was just shocked. This is as huge a faux pas as the Rodarte collab, if not more so. Maybe it’s because I’ve seen the huge swathes of damage drugs and domestic violence leave in their wake, but I can’t divorce the cosmetics from the person. But that is just MY personal feelings on the matter. I kind of feel like this is a very heavy straw on the camels back, regarding my respect for MAC

  22. Avatar of Melissa divinem (Melissa)

    I won’t support MAC’s collaboration with someone who flagrantly flaunts her reunion with an abusive partner. No thank you, MAC and “ri ri”.

    • Avatar of Red Justred

      You are being no less abusive in your condemnation of an abused woman returning to her partner. She needs support. It’s very common for abused women to return to their abusive partners as the woman’s identity is pretty much stripped during the abuse. She may feel like so many other abused women do: I have no choice.

      • Avatar of Emily 18thCenturyFox

        I don’t think she needs my money to further fund her choices. Not only the abuse, but the glamourizing of the drug using lifestyle. She has more resources at her disposal then any of us can ever imagine. I don’t stand in the way of her living her life as she sees fit, but hell will freeze over before I support her with my hard earned money. MAC watches carefully to see how ALL their collections sell, to see which spokespeople are able to move a collection. Why are we not allowed to voice our irritation? I would not condemn anyone who chose to purchase and support the collection, I would expect the same respect..

  23. fks

    The lipstick looks appealing, but if it will be a part of the online or concert-venue only collections, then it will be impossible to get them, so I do not have high hopes for this collection. How odd that the collection should refer to ruby woo, the only remaining retro matte lippy in MAC’s inventory. Do you suppose the retro mattes will be reintroduced with this collection?

  24. Avatar of christina Christina H

    Ruby Woo is my FAVORITE lipstick, so I hope they don’t try to do anything fancy and mess it up, either way, I adore the packaging and I will be getting!!!

  25. Avatar of Sabriel Sabriel

    RiRi Woo? Now that’s just adorable. I also like the idea of the makeup being sold at her concerts.

    Somebody could try and get her to sign one of the compacts, but I wonder, where would she write her name? :P

    I’m not really sold on the collection, but it will be interesting to read about. I hope the products all turn out to be stunning.

  26. Avatar of Melissa Melissa

    I am so excited. I will probably be sacrificing money to SO MANY of these lipsticks (when are Rihanna’s lips not perfect?)

    Not only is the packaging beautiful, but I think that the lipglass in that promo pic is probably the RiRi Woo one.. and if so, that lipstick will be phenomenal.

  27. I’m not much of fan of rihanna but I’m really impressed with packaging and can’t wait to see more!

  28. L

    That compact tho :O so gorgeous!

  29. Joanna

    She did a collection with River Island (UK fashion chain, not sure if it’s available in the US) that fashion critics have panned; although make-up is harder to get wrong than fashion, it will be interesting to see how this collection fares.

  30. I’m not a huge fan of Rihanna, so I’ll skip this collection. It probably won’t be available in The Netherlands anyway.

  31. I literally just said “oh no” out loud! Not in a bad way though, just because I know this is a collection I cannot miss out on! The lipstick I already want, I’m in love!!!!

  32. Bea

    O.M.G… I cannot wait for this collection! The last Ruby Woo I purchased (as a back up) molded within a month. I had to contact M.A.C, and ship it back.. :-\ but anyways.. I’m glad to see everything sold at her concerts will be available for Online purchases. The packaging is gorg! Thanks for the heads up! xo

  33. Jaz

    Dear MAC: please fix all issues with your LE lines. I see you having a lot of upset people if you dont. Signed a person who loves this packaging

  34. Avatar of lulu lulu

    hey christine!

    do u know if the lipstick will be available internationally whilst its online?

  35. Avatar of Jade Jade

    Wow MAC know how to turn it on. Got me excited!

  36. Avatar of Melissa Melissa

    Very disappointing choice for a collaboration. Unfortunately I know this will sell out. I will be passing. Her makeup is always spot on though, and the packaging looks great.

  37. I’m looking forward to the finished collection :)

  38. Yasmin

    Im such a big fan of rihanna! I love looking at her perform on stage and in music videos because you know her makeup is going to be fantastic! i cant wait to see what they release! This is probably one of the only collections ive been excited for in a long long LONG time.

  39. Kolorkoded

    The packaging is cute. I hope the quality will be good because this has peeked my interest. Especially that compact. Lol. It’s so funny to me because I was just thinking why she hasn’t done the viva glam campaign and here she comes with a fleet of products. LOL. Rihanna is a big name this will definitely sell out for sure.

  40. Gladys L.

    No wonder the Hayley Williams collection is cancelled…

    The brush looks horrible, and I don’t want another rather cheap looking holiday collection. I would rather give the toothbrush-like new brushes a chance instead of this.

    But I feel good about lashes and blush duo, and please release better eye palette this time as concert people can go wild.

  41. Claire

    Can’t wait

  42. I wonder if this collection will be sold in Europe too!

  43. Ahhh, I really like the packaging! But, even more important I hope the make-up itself will be good quality, because in the end you have to use it. I mean you cant smear the packaging on your face right?

  44. Yellowlantern

    Holy moly, a whole year of collections for Riri <3's MAC? Seems a bit excessive for her to get a collection for every season throughout the year, but whatever any excuse for another collection probably is cool with MAC.

  45. Avatar of chris chris

    I can’t wait to see the first piece in May. I am sure it will be some form of red. Although I am not a fan of some of her clothing and make-up selections. She takes risks and is true to her artistry. By listening to her music and buying her cosmetics or fragrances, I am not endorsing the life choices she makes. I think that goes for any artist.

  46. Tam

    I haven’t been excited about MAC in a long time, but this? Can’t wait because nobody does edgy/pretty like her. Her makeup looks that she wears always leave me squealing with delight. Now, if she would only reveal or do a skincare line. Her skin is flawless.

  47. Melissa

    Everything in that pic looks appealing, minus the e/s quad…I’ve had such bad luck with most collections’ e/s quads
    :(

  48. Avatar of Dee GUSnail

    The packaging looks divine…we’ll see how the reviews go when it comes out :)

  49. Avatar of Vicke Vick

    I can’t wait! I’m a HUGE Rhianna fan! Sounds like Riri Woo will be a vampy version of Ruby Woo!

  50. laura

    sold at rihanna concerts? and look at that packaging? (though i seem to be in the minority thus far on that one) MAC has totally gone from being a prestige brand with artistic credibility in the 90′s to little more than a gimmick vehicle in my mind. what’s next? a monsters high collection to be sold in walmart?

    • Riana

      Lol, I was just thinking about how much MAC has changed in terms of prestige. They used to do collections on Diana Ross and Raquel Welch. Now they do collections for Rihanna and Miley Cyrus…it’s so temporary and fan-girly.

      It’s like Demsey just looks at these women as celebrities and doesn’t care about their careers, what they represent, what they do with their time. That’s disappointing to me. It means that money is the only motivator.

  51. MacAddict22

    RiRi Woo looks amazing! I’m psyched for this collection. As long as we get some fierce funky colors I’m in. If we get mainly repromotes I’m out. Love Rihanna. Can’t wait for the color story.

  52. MACAddict22

    I’m really psyched about this collection. RiRi Woo looks amazing. Hoping it’s a really deep dark red color. Since Rihanna is so fierce and wears her makeup in such a fierce way. I’m hoping fingers crossed we get some really amazing funky fierce colors. I can’t wait for the color stories.

  53. Avatar of caitlin Cait

    I reeeaaaallllyyy want that lipstick. Even if the colour is garbage on me i’ll find a way to make it work, just for the tube <3

  54. Avatar of Tracey Trayceee

    Praying that Pro discount is available on these and that the QUALITY is there… I may need to buy everything……except the brush sets

  55. That was a really interesting article – it sounds like Rihanna was actually involved in the creative process of making the collections. I’m really intrigued by the RiRi Woo lipstick – matte, moisturizing, blue-red, flattering on all skintones – sounds just up my alley!

    • rowan

      i would buy that, it sounds hot!
      i’m not a fan but i’m kind of confused by the comments re her personal life, how does it affect the makeup? none of us have perfect lives anyway

  56. Amanda

    I would never buy makeup at a concert. Is that just me? The first collection doesn’t really excite me, but I’m looking forward to seeing the other ones

  57. RML

    The packaging is what calls me. That rose gold is so pretty, I wish they hadn’t messed it up with her scribble all over it. lol. I don’t yet have Ruby Woo so I’d be interested in finding out how it compares to RiRi Woo.

    Say what you want about Rihanna, but the girl is no dummy when it comes to making money. I don’t know her personally so I won’t judge her personal life.

  58. Avatar of Malia Malia

    That BRUSH!!! Tdf!!

  59. Lee

    That packaging is fantastic! It reminds me of the Diana Ross collection. I hope that’s a quality brush because I want it based solely off the packaging :)

  60. Avatar of Pamela Pamela

    I love RiRi’s music and style–she’s gorgeous! But when I read articles about her she comes off as impulsive and immature. I was her age 14 years ago and let’s just say age sheds light on certain poor decisions with men. MAC should donate the proceeds of this collection to an organization that teaches young women to respect themselves and incarcerate guys that abuse them. On the bright side, these colors will work for me since we are of similar coloring/ethnicity. Wish I had those hazel eyes!

  61. While I’m not a huge RiRi fan, I must admit the girl’s makeup is ALWAYS on point. I like that she’s edgey and pushes the envelope with her music ans style…which all fit into the MAC creedo of getting customers to express themselves through thier makeup. I honestly hoped she would be a Viva Glam spokesperson…I’d much rather see HER than that foul mouthed Nikki!!!

    I refuse to judge her based on her personal life because let’s be honest, MOST people have things that they have done or expereinced that they would rather not have come to the light of day (and if you haven’t yet…as my grandmother used to say “keep living”). While many of you don’t agree with her decision to forgive and reconcile with Chris Brown, make no mistake that it is and always will be HER decision. And that I can can respect even if I don’t agree with it.

  62. Thalia

    I got into as well Mac Collections due to a friend that is a makeup artist. I have the Ruby Woo beautiful vibrant red pigment but so drying on the lips its matte which I understand but I own other matte lipstick from Mac and it isn’t as drying as the Ruby Woo unless I have a bad batch. Overall, the RhiRhi Heart Collection looks stunning with its rose gold packaging. I am interested with the three new lipstick they will launch later this year besides the RhiRhi Woo. I wouldn’t purchase something I have possession of if the formulation is the same from the Ruby Woo.

    • Ruby Woo is the only color left of the Retro Matte category, it is much more dry than the regular Matte lipsticks. I like it for staying power, but MAN is it uncomfortable.

  63. Avatar of Tiara Tiara

    I love the packaging and i cant wait to see the whole collection

  64. Emme

    If that lipstick is the “Riri Woo” shade I’m all over it! The compact seems nice, too. Hope they release this in stores worldwide!

  65. Avatar of Elyse Elyse

    Off topic, but oh my gosh.. when did people start calling her “RiRi?”

    In any case, while I’m not a Rihanna fan, the packaging is very cute and Rihanna looked SO gorgeous at the Grammys. I’ll definitely be passing, but I can see why others would jump all over this :)

  66. I like Rihanna, she takes a lot of risks with makeup and has her own unique style. It’ll be cool to see what they come out with.

  67. Avatar of Ellety Ellety

    I do NOT think i can be any more EXCITED!!!! This is ahhhhmazing!! I want it all!! Can’t wait!

  68. Avatar of Marisa Marisa

    I find this a little funny.

    I don’t care for Rihanna at all, but I get what people are saying about how her makeup always looks great. I looked up who does it, and what products are used. Here’s the thing: Karin Darnell does Rihanna’s makeup, and not once does she mention using any MAC products at all. She suggests Iman, Benefit, Dior, etc. but not MAC. Very interesting, indeed. :D

    Source: http://www.elleuk.com/beauty/beauty-notes-daily/rihanna-s-make-up-secrets