Friday, October 21st, 2011


Guerlain Noir G de Guerlain Mascara

As reported by WWD, Guerlain will debut its newest mascara–Noir G de Guerlain–in January 2012. If you’re familiar with the Rouge G de Guerlain Lipsticks, the packaging will seem familiar. The “tubes” are made of Zamac with black lacquer. WWD mentions that both products’ packaging has mirrors and is refillable (could it be? Rouge Gs will be refillable in 2012?).

The Noir G formula is designed to lengthen and curl lashes, provide lash regeneration with artemia salina, and stimulate the production of keratin. It is also scented with peach, rose, jasmine, and white musk. Noir G will retail for $49.00 ($26.00 for refills), and it will launch initially at Saks Fifth Avenue on December 26th and roll out to other locations in January.

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24 thoughts on “Guerlain Noir G de Guerlain Mascara Launches

  1. Harleigh

    Shaking my head at whoever thought it was a good idea to invent scented mascara.

    • Julia

      Totally agree with you. It’s really off-putting.

    • Seriously, exactly what I was thinking. First of all you couldn’t really smell it on your eyes (and if you could it must be strong) second I don’t know if I want perfume near my eyeballs…that sounds like it’d sting if I got it in my eye.

  2. Steph

    I won’t be purchasing, but they look beautiful!

  3. JBSQUARED

    I am so excited! I can’t wait to get my hands on one of these!

  4. Wowww, this packaging is just stunning! I might have to get this. I love that they are doing refills for something, at last!

  5. These look awesome! I wonder if it’ll compare to Dior Show which seems to work the best on my lashes.

  6. wow. $50. for mascara. I get there are refills, but still..As much as I love Guerlain I doubt I’ll be checking this out!

  7. *~*~*scented? o_O Well, since it’s Guerlain I’d probably try it just to try it.*~*~*

  8. I’ve never tried a mascara by Guerlain, but this G could be my first one!

  9. M.

    Scented mascara? My eyes are itchy and watery just thinking about it. Nice packaging, though.

  10. Courtney

    If you give this a favorable review, I’ll probably splurge because of my satisfaction with my other Guerlain purchases :)

  11. MissMercurial

    I really don’t understand the need for a METAL MASCARA TUBE. Like the kind of metal you use for making zippers and/or other industrial-type stuff.

    Also, fragrance + eyes = bad bad bad.

  12. Lena

    To me the best part of this article is news that we could have refills of the Rouge G by 2012! *crossing fingers and taking care the 4 G’s are scratch free*

  13. Zozolina

    It lokks gorgeous, but it is very expansive. I think that you can find great mascara for much less money.

  14. Zozolina

    looks gorgeous
    very expensive
    sorry :(

  15. Littlethings

    I would LOVE to try this.
    BUT….
    I would pay $20, maybe even $30 for a mascara….. but I cannot do $50. I think that’s a little ridiculous. Why so expensive? Is it REALLY worth it? What makes it better than a cheaper mascara?

    • Avatar of Liz Liz

      I feel the same way. $5o for mascara is ridiculous and not because I can’t afford it, but because it would be on my conscience! lol…. Sorry can’t bring myself to spend so much on mascara. I’ll stick to Hypnose. :-))

    • kim

      refills is only 26.00

  16. Bourriquette

    Yes, refills!! At last. Could it indicate that they’ll do it for lipsticks too?

  17. evenstar

    It’s gonna be mine – and the refillable packaging – excellent!

  18. kim

    the refills are $26.00 not bad

  19. Helene

    Can you write about YSL Candy Face?:)