Saturday, May 14th, 2011


Givenchy Demesure Audacious Lashes for Fall 2011

Nicolas is overflowing with imagination and is always ready to venture beyond bounardies. Today he reveals his own professional secrets to interminable lashes with staggering volume. The new Givenchy mascara, the mascara that is superlative in all aspects, bears his signature: DEMESURE, Audacious Lashes. This High Tech accessory at the cutting edge of innovation combines an extensible brush and a finishing tool. An exnclusive hyaluronic acid-based formula adds volume to the base of lashes without weighing down thetips. A super-audacious product for extravagant, breathtaking volume.

Generously coat lashes, wrap them in the material like you would a luxurious black sheat. Shape lashes one by one with an ultra thin accessory for a singular definition. It took two years of intensive research to finally create this exceptional item: the first three dimensional telescopic brush.

To create density: the volumising shaft has 16 inlaid grooves which serve as reservoirs for material. Each time it is dipped in the vial, they are engorged with mascara so that the base of eyelashes is covered with a thick coating on application.

To define: enclosed in the shaft, a totally clean elastomer separating brush is released by activating the base of the cap. Its cone shape guarantees ease of use combined with ultra-precision. The finishing tool gives the ultimate touch of precision. Its finesse provides a customized, unequalled, lash-by-lash result.

Three shades: Audacious Black, Audacious Brown, Audacious Green (which is limited edition).

availability: Fall/Winter 2011

See more photos! 







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50 thoughts on “Givenchy Demesure Audacious Lashes for Fall 2011

  1. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Alex Alex

    ooooh i wanna try this! looks a bit complicated though to be honest :)

  2. ellie

    wow weird, that point looks dangerous! I’d love to see a review. I wish liv looked a bit more real and less airbrushed in that photo…

  3. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Tracey Tracey

    I have the feeling of wanting this.. but I have the feeling of terror of it getting close to my eyeball 0_0

  4. Luna

    This looks interesting. I’d like to see how it’s used.

  5. I’m so excited with this one! Phenomen’eyes is the best mascara ever, I’m sure this one will also be amazing!

  6. is it just me or do the lashes look really fake in the first picture?

    • Bernice

      Yeah I feel the same too.. & they were giving heck to Rimmel for false claims but I’m surprised (or rather not surprised) that they haven’t been as strict with Dior or Givenchy etc

  7. Val

    This is so cool!!!!
    I wish they would make this in waterproof formula because I can only use those….

  8. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Pamela Pamela

    Liv Tyler is so beautiful!

  9. babette

    Holy guacamole. Is that Liv Tyler or some model overtly photoshopped to look like Liv Tyler? It’s kinda freaking me out.

  10. Christine

    what the heck…LOL

  11. That mascara brush looks dangerous, haha! I wonder how it works. I hope we’ll be seeing a review on this from you when it’s released!

  12. Sarah M

    Ooh… That looks sooo weird. I want it! Lol. :-)

  13. Debra

    Not sure about the telescopic brush, but decades ago, when I first used mascara, I used a brand that sold an applicator that was a thin rod that had grooves much like this one. The rod was much thinner, made of metal, and worked like a dream. Think it was Helena Rubenstein which, at the time, was a premier department store line.

    I far prefer that type of wand to a brush but have never found a comparable one. I’m looking for a price in the post, but can’t see one. It would be worth a try for me, anyway. I recall one shade I used was green! Stunning effect for long, straight lashes that need lift & curl.

    • Shannon

      Debra, the mascara you’ve described is exactly like one I use currently! It’s by Bare Escentuals and it’s call The Magic Wand Brushless Mascara. It works like a charm and it’s only $15.00 for a tube from their website or QVC. Personally I use it as my first layer, then curl my lashes. My lashes actually hold a curl, don’t crunch up and then I use whatever other mascara I’m going to use. Hope that helps you in your quest to find another brushless mascara at a reasonable price!

  14. I’m a huge mascara fan in general and I always want to try new formulas, but this one looks like I’d need a license to operate it… I feel intimidated.

  15. Jane

    I’m very interested. Still, don’t all mascara wands exist in the third dimension? And I wonder what exactly “released by activating the base of the cap” means. Phenomonally interesting!

  16. Jules

    It’s nice to see innovations, but I would love it even more if you do a personal review on the mascara!

  17. dovile

    Why does Givenchy always come out with these mascaras that look like something you would torture people with? :DD First the ball thing and now this.
    That being said though, I really want to try it out. :)

  18. I’m so intrigued by this, because I love Givenchy products (Phenomen’Eyes is such an amazing mascara), but it’s definitely something I’d have to see in person before committing to. I am loving the green shade!

  19. snm

    wow,it looks terrific! I would buy it just to keep in my collection:)

  20. Rebecca

    omg! looking at this just made my brain hurt :| lol.. if i was to use this for the first time without seeing a tutorial on it I would be soo lost!

  21. mile

    I wonder what’s the purpose of the pointy end? Is it to separate the clumpy lashes or to give an aerodynamic look? Either way is giving me some doubts about the formula and the wand.

  22. I don’t even understand how this one is going to work. It’s a weapon more than a mascara. I see myself stubbing my eyes with it instead of coating the lashes.

  23. valentina

    this is exciting – a totally DIFFERENT-looking product. however lets be real and acknowledge the gorgeous liv is wearing lash inserts or extensions… and there is only so much that ANY mascara can do :(

  24. valentina

    oh and whats with the makeup artist’s one black thumbnail? lol

  25. Carissa

    It looks like the stinger on a wasp! *gulp!*
    Yeah, I am going to be leaving this one; although, Liv Tyler looks breathtaking as always!

  26. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Chrissy Chrissy

    This is interesting. I think it will fail miserably on my lashes, though. I have very thin, sparse lashes and I think it would make my lashes a clumpy mess. I like Givenchy and love saying the name even more. It’s so French haha. I think I’m going to have leave this one. It will probably be very expensive.

  27. jj

    liv looks AMAZING. i luv her

  28. are

    Oh, my god, too funny. It’s an uncircumcised mascara wand!

    • Hahahahaha, your comment + my general gutter-mind when they talked about the wand becoming “engorged” = I am wheezing from laughter.

  29. Sarah

    looks complicated but it’s something i at least gotta try lol

  30. Charlotte

    Firstly I think Liv Tyler looks dreadful in the first picture, so photoshop’d I almost didn’t recognise her!

    Secondly, I thought in the last photo he was injecting her eyelid or something =S but actually it appears like a pointed wand to separate lashes. I’ve been using a push pin for the past 8 or so years to separate my eyelashes and would never go back. But I did stab my eye pretty badly once and I don’t recommend it to other people. I wonder what kind of safety Givenchy have got in this..

  31. Vivian

    Am I the only one that thinks this looks like it’s going to make a mess?

  32. Katie

    this looks so neat, i want to try it!

  33. This looks like a great idea, but I’d be so afraid of the end springing out and jabbing me in the eyeball while I’m using it!

  34. Olga

    She is so wonderful! And I want this product :-).

  35. Saffy

    Looks interesting, can’t wait to see it tested on the blogs. But what did they do to Liv? She looks beautiful in the ad, but I almost didn’t recognize her.

  36. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of traci Traci

    I can’t wait to try this!! This might be HG status! I can put on mascara and tightline with 1 product?! YES!

  37. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Natalie Natalie

    This looks a bit terrifying and like I could easily blind myself, but I can’t wait to give it a go!

  38. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Joan Joan

    I don’t understand!!

  39. Jessica

    I…am so confused. One has an extender but the others don’t? I think I just need to see this in person haha

  40. jilian

    i’m soooooooooo buying this, i wonder how much it is

  41. Moni

    Oh please….that photo of Liv Tyler is way toooo photoshoped!!

  42. meme

    It does look a bit complicated. I won’t be investing as it’s too pricy a line for me and no where local to shop and try it first. If it were fablous I would pay the $ as I do have a few Givenchy items. Wondering if Liv Tyler is the first photo model in this spread? If so, did not know she was the ‘face’ for Givenchy now. She photos so beautifully and seems so down to earth for a model. Like to see her do more movies.

  43. kelly

    wwow. that’s something different. i’m so intrigued…

  44. lorena d

    Can’t wait to try it ,i hav short lashes so am always looking for a mascara that gives them volume …n this one might work !!

  45. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Katie Katie

    Did this ever get actually released? I can’t seem to find it anywhere.