Thursday, February 10th, 2011

Chanel Boy Rouge Coco Shine
Chanel Boy Rouge Coco Shine

Preview: Chanel Boy Rouge Coco Shine

Chanel Boy Rouge Coco Shine ($32.00 for 0.10 oz.) is a pale beige-y pink with a high shine and very soft, white micro-shimmer. It’s semi-sheer, and the fact that it’s more of a my-lips-but-better shade doesn’t yield a lot of noticeable color, but it’s pretty. The shade is available for a limited window of time (until February 14th) online and at select Nordstrom locations, and then it will return, along with the full range of Rouge Coco Shines, in April. Chanel describes the Rouge Coco Shine formula as a moisturizing, high-shine lipstick with a lightweight texture. The Hydratendre complex is supposed to hydrate and soften lips to give them a fuller look.

my thoughts on the formula: It’s a lightweight, nearly scent-free (I couldn’t distinguish what it was, but it was very faint), and has an emollient base. It applies evenly and smoothly, because it has that balm-like quality. Unfortunately, it only lasts two to three hours on me, but I would say it is on the moisturizing side.

The Glossover



The jury is still out for me--I'm going to have to see the other shades in the range before leaning one way or another (one shade is rarely enough to judge a brand by, particularly such a light shade). I'm curious to see the depth of the range and whether other shades will wear longer. Given that the wear is a below average, I'm also not pleased to see 0.10 oz. of product as compared to 0.12 for other lipsticks by Chanel.











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Chanel Boy Rouge Coco Shine
Chanel Boy Rouge Coco Shine

Chanel Boy Rouge Coco Shine
Chanel Boy Rouge Coco Shine

Chanel Boy Rouge Coco Shine
Chanel Boy Rouge Coco Shine

Chanel Boy Rouge Coco Shine
Chanel Boy Rouge Coco Shine

Chanel Boy Rouge Coco Shine
Chanel Boy Rouge Coco Shine

Chanel Boy Rouge Coco Shine
Chanel Boy Rouge Coco Shine

Chanel Boy Rouge Coco Shine
Chanel Boy Rouge Coco Shine

Chanel Boy Rouge Coco Shine
Chanel Boy Rouge Coco Shine

Product & Review FAQ

Where can I purchase Boy? How much is it?

Chanel, $32.

Is it limited edition?

Technically, no. It will return permanently in April.

Any dupes?

Korres #13 Natural has less shimmer and seems more pigmented but similar. Shiseido PK224 is also quite similar and has a glossier finish than the Korres alternative.

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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57 thoughts on “Chanel Boy Rouge Coco Shine Review, Photos, Swatches

  1. Leslie

    It’s pretty, but I think for the price tag I’d need to see something much more pigmented. That was so close to nude it’s more like expensive lip balm :(

  2. amy

    i may have to get this given the history of Boy and Chanel, but its expensive and very very sheer…decisions decisions

  3. anonymous

    very soft pretty shade for a darker eye but wow that’s a short window!

  4. Jennifer

    I ordered this from this morning.
    Honestly I am more interested in the other colors from this line, but I still had to get it.
    It looks rather lovely on you…It almost has a MAC Marquise d’ look as shine goes on you.
    It looks nice on you as well.

    I guess we will have to wait until April to see how this line will measure up to other chanel lip products/ other brands of similar type formulas.

  5. Amanda Enn

    Wow, that looks great on you!

  6. It looks pretty on, but my first love is still the Rouge Allure formula. This looks too sheer for me to spend $32 on and get minimal wear.

  7. Anne Marie D.

    i pre-ordered this at my local nordstrom chanel counter, and i can’t wait to pick it up today! :) the color is gorgeous, and i’m excited to see the rest of the shades in march! i’m going to be so broke lol.

  8. Maya

    I think it looks really pretty on you! It’s probably too sheer to show up as much of anything on my pigmented lips though. :-( Thank you also for posting the ingredients, that’s great!

  9. TC

    I ordered this a little after 12am today. I’ve been waiting for a while and my nearest Nordis is an hour away ( I had to work today) so I was so happy to see we could place an order online. What’s weird is that when I got home form work today, I logged onto and it said my order was cancelled!!?? I didn’t receive an email as to why, but I have heard some horror stories from people that have ordered form in the past. Oh well, I just placed another order and hope for the best!:) ( Yes, I’m one of Those People that has to have something the second it comes out!….it’s a problem, I’m working on it:)

    • Chloe

      I just got the same thing and I ordered at 10pm the day before! They had it up early, so I jumped on it, and just now I got an email saying that my order was cancelled because it was out of stock! But if you go back, you can still put it in your bag. Not sure what gives, but I’m curious as to what happened!

    • Bekx

      That has happened to me before when ordering from On two occasions, actually… Both times it was merely a case of the samples that I requested being out of stock.
      I hope that is the case with your order. :)

    • Cat

      I had the same issue!! I’ve called Chanel multiple times because I really want this color, not to mention that the charge is still on my credit card, but they don’t seem to have any answers. They didn’t recommend that I order it again…even though it’s still available on the website, because they think that they may not have any in stock. HOW can you not have any in stock but still have it on your website!?!? This will be my last purchase.

  10. Maggie

    when i just saw the lipstick picture i was like: “nah-uh!”
    and then i saw the swatch on the lips and i was like: “WOOT WOOT!” 😛

  11. Stephanie S.

    That is downright beautiful! The shade is VERY flattering on you, Christine, but I think it would look good on nearly any skintone. In fact, it looks like the perfect MLBB for anyone. It’s more expensive than the regular Rouge Coco line, but I think I might still splurge… It looks amazing. I can’t wait to see what the other shades are like.

  12. Ariel

    So natural yet chic. I just ordered mine today, can’t wait to get it!

  13. Lucie

    Wow, what are you wearing on your eyes in the full face shot Christine? Beautiful!

  14. I like the shade, but it’s very plain. It doesn’t have that “WOW!” factor to it. If I’m gonna pay $32 bucks for a lipstick it needs to wow me.

  15. Isabella

    What blush do you have on? It’s really pretty and flattering on you

  16. It seems everyone loves very pigmented lip products. I always have more trouble applying very pigmented lip products (ie. Makeup Forever lipstick – couldn’t get it to work for me since it’s so pigmented), so I lean towards sheerer products because they look more natural and just subtly pretty. This is actually more pigmented than I thought it would be. It looks gorgeous on you, Christine. I think it’s worth trying. I am also curious about the other shades, but I wouldn’t mind starting with this one.

  17. Shannon

    I love the name. So feminist <3

  18. Eileen

    Oooh, Christine, I just found out about these Coco Shines the other day and was hoping you’d do a review of them soon. I’m not too keen on Boy, but I’m optimistic that there will be at least one shade in the mix that I’ll fall for :) I hope you’ll review more shades once they launch!

  19. Sexy Sadie


  20. Sandrine

    I love your eye makeup here.

  21. It’s so pretty on you!! As I have really pigmented lips I doubt it would look as good on me, but I might wait and see what the other shades will be like :)

  22. I find it so funny how this shade is being hyped up just like Mademoiselle was. 😀 Anyway, it doesn’t do anything for me. I also prefer Rouge Allure to Rouge Coco, but I will check out the full range once they come to the UK. I was wondering though, how does the formula/texture compare to Guerlain Rouge G Le Brillant? Thanks!

  23. Estelle

    Hi Christine, how would you compare these to Cle De Peau’s Extra Silky lipsticks (my holy grail lipsticks)?

  24. Nicole

    Beautiful!! Love mlbb shades, and this one looks so pretty on you. What blush are you wearing in the picture?

  25. It looks similar to MAC Angel, or am I wrong?

  26. Nancy

    I like the story behind this shade and Name but I don’t really need another do nothing lipstick. I am really interested in the other colors that are going to come out in March. I am passing on this but will get several of the other fun shades!

  27. Christina

    I just want to know what you’re wearing on your eyes. It is a GORGEOUS combo!

  28. Piarpreet

    OMG its a dupe for Marquis d’

  29. Corinne

    does this remind you of MAC’s HK Cutester?

  30. Wow, the color on the lips has nothing to do with the color in the tube…
    Not worth the price I’d say.

  31. Eleonora

    I got it as soon as I tried it on. Mostly because in Italy we don’t usually get as many products in LE or continuative stock as other places.
    I was looking for something light and hydrating to use on the go as I’m usually in a hurry and I’m not a fan of complicated retouches aka when you’re wearing dark lipstick and you don’t have a compact mirror or something like that.

  32. Lori Jenkins

    This is a lovely fresh look on you Christine – very natural and pretty!

  33. Marianne (from Switzerland)

    Would you say that that lipstick is like the “aqualumière” range from Chanel or very different? It was meant to replace it no?

  34. Jennie P

    I received my little treasure yesterday and I ABSOLUTELY love it. I have quite pigmented lips and ‘Boy’ makes them a wonderfully natural almost raspberry. I played a little and smudged a little foundation on my lips and then applied ‘Boy’ and the effect was a very soft pink. When I first applied my lips were a bit dry and chappy, after half an hour of wear they were noticeably smoother and supple. The formula is far superior to the Aqualumier line that this is replacing. Aqualumier tended to be sometimes gritty and often staining. This is , as promised, smooth, moisturizing, sheer and lightweight. A lover of true cream, opaque color will probably not appreciate this formula. The lover of sheer, smooth, emollient, luminous color will adore this. A true pleasure to have on my now smoother, supple lips ! :)

    • jean1613

      this lipstick is wonderful! so moisturizing! Will definitely get more colors when the collection come back in April!

  35. Erica

    Christine, how does it compare to Guerlain’s Rouge G Beatrix (B60)? I have Beatrix and LOVE it, so I don’t know if I should get Boy (in April), if they are similar…

  36. Based on your photos/swatches I think I can safely pass on this one- looks nice, but a bit too sheer for the price. Thanks!

  37. nicola katherine

    I love these lipsticks, they are the perfect everyday lipstick!
    I think the scent is rose. I smelt it for ages trying to work it out.

  38. kelly

    HI. I have this lipstick and it looks completely different on my lips. Nowhere near as nude as it looks on your lips Christine. I really like it.

  39. Nancy

    Just got this today as a little Holiday treat for myself along with some other Chanel products I’ve been lusting after for a while.