New Product Alert! Urban Decay 24/7 Glide-On Eye Pencils (27 New Additions)

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Urban Decay is re-launching their famous 24/7 Eye Pencils, and how are they celebrating it? They’re adding 13 brand new shades and bringing in 14 previously exclusive shades into the permanent line-up, which will now stand at 40 shades in all. For a limited time, all 40 shades will be sold together (in full-size) for $295 at UrbanDecay.com.  Any shades NOT on this list are now discontinued.

24/7 Glide-On Eye Pencil ($19.00) (Permanent)

  • Perversion Blackest black matte
  • Zero Zealous black cream
  • Smoke Deepest grey matte (New)
  • Uzi Dark gunmetal shimmer with silver micro-sparkle (Previously Exclusive, Revamped)
  • Oil Slick Black shimmer with silver micro-sparkle
  • Underground Metallic taupe shimmer
  • Mushroom Metallic taupe-pewter shimmer (Previously Exclusive)
  • Smog Copper shimmer (Previously Exclusive)
  • Roach Deep copper brown shimmer (New)
  • Bourbon Brown shimmer with gold micro-sparkle
  • Hustle Metallic brown shimmer (Previously Exclusive)
  • Whiskey Rich brown matte (Previously Exclusive)
  • Corrupt Dark metallic reddish brown shimmer with silver micro-sparkle (Previously Exclusive)
  • Demolition Deep brown matte
  • Desperation Deep taupe/gray matte (New)
  • Scorch Bronze shimmer with silver micro-sparkle (New)
  • Goldmine Gold shimmer with gold micro-sparkle (New)
  • Loaded Dark green shimmer (New)
  • Freak Bright green shimmer (New)
  • Invasion Deepest dark green matte (New)
  • Mildew Deep metallic green shimmer
  • Stash Dark metallic green/gold shimmer
  • Junkie Metallic teal shimmer with gold micro-sparkle (Previously Exclusive)
  • Mainline Deep green/blue matte (Previously Exclusive)
  • Deep End Bright metallic peacock shimmer (Previously Exclusive)
  • Electric Bright metallic aquamarine shimmer with silver micro-sparkle
  • LSD Navy shimmer with bright turquoise micro-sparkle (Previously Exclusive)
  • Sabbath Deep navy matte (Previously Exclusive)
  • Abyss Bright metallic blue shimmer with blue micro-sparkle (New)
  • Chaos Vibrant cobalt blue matte with slight floating pearl (New)
  • Ether Pale smoky gray shimmer with violet and fuchsia micro-sparkle (New)
  • Delinquent Dark purple shimmer  with light purple micro-sparkle (Previously Exclusive)
  • Vice Pearly red eggplant shimmer (New)
  • Psychedelic Sister Bright purple cream (Previously Exclusive)
  • Rockstar Darkest eggplant shimmer
  • Empire Dark eggplant matte (Previously Exclusive)
  • Asphyxia Vibrant pink/purple duotone with tonal and blue micro-sparkle (Previously Exclusive)
  • Woodstock Sparkly hot pink shimmer with silver sparkle
  • Yeyo Metallic white shimmer
  • Cuff Metallic silver shimmer with silver micro-sparkle (New)

Availability: Urban Decay on March 26th; also available at Sephora, ULTA, and select Macy’s.

Urban Decay Secret Service Eyeshadow

Urban Decay Secret Service Eyeshadow ($18.00 for 0.05 oz.) is described as a “soft cool brown matte.” It’s a cool-toned, gray-tinged brown with a matte finish. It’s a brown-leaning taupe, but it has a fair amount of brown in it. Wet ‘n’ Wild Desert Festival #3 is slightly darker. MAC Omega is much lighter. Bobbi Brown Hot Stone is darker. Urban Decay Faint is a few shades lighter.

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Urban Decay Secret Service Eyeshadow

Urban Decay SWF Eyeshadow

Urban Decay SWF Eyeshadow ($18.00 for 0.05 oz.) is described as a “pale cotton candy pink shimmer with silver micro-glitter.” It’s a pale, light-medium pink with a frosted finish and, supposedly, silver micro-glitter. NARS Bouthan is a matte version, and it runs a bit cooler. Urban Decay Heartless has a smoother finish and is slightly gray-tinged, but the two are similar–it was actually what prompted me to see if I could get my hands on SWF for comparison! Chanel Harmonie du Soir #4 is warmer. MAC Love Power is more metallic. bareMinerals Giddy is matte and yellower. Inglot #431 is more metallic in finish but similar in color (though the reflective sheen makes it appear somewhat lighter at certain angles).

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Urban Decay SWF Eyeshadow

Urban Decay Radium Eyeshadow

Urban Decay Radium Eyeshadow ($18.00 for 0.05 oz.) is described as a “peacock blue shimmer.” It’s a bold, bright medium blue with cool undertones and a frosted finish. Buxom Bulldog is a touch darker and is a cream product. NYX Kiss in Casablanca is less frosted but very similar in color. MAC Pure Creation is darker, more muted, and a cream product.

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Urban Decay Radium Eyeshadow

Urban Decay Moonflower Eyeshadow and BYOP

Urban Decay Moonflower BYOP ($18.00 for 0.05 oz.) is a new design of Urban Decay’s Build Your Own Palette concept, and this version includes one eyeshadow already–Moonflower–which is described as a “light copper/peach shimmer.” It’s a softened, orange-copper with a golden peach shimmer-sheen finish. Cinderella All Aglow is browner. Guerlain Les Fauves #4 is darker. bareMinerals Nirvana is lighter. Urban Decay Penny Lane is lighter and more golden. theBalm Mischievous Marissa is similar.

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Urban Decay Moonflower BYOP
Urban Decay Eyeshadow Moonflower
A-
Product
9.5
Pigmentation
9.5
Texture
9.5
Longevity
8.5
Application
4.5
Total
92%