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World AIDS Day 2009

Year: 2009 Launches
Christine |

World AIDS Day 2009

Today is World AIDS Day. It is a day dedicated to raising awareness about HIV/AIDS, but it also remembers the people who have lost their lives to the spread of this pandemic. This year’s theme of the campaign is Respect and Protect. Learn more about the campaign, as well as HIV/AIDS at http://www.worldaidsday.org.

In support of the effort, some beauty brands have joined in to raise awareness and support the cause…

  • Kiehl’s will doante 100% of net profits from each sale of Hand Care for a Cure, which is a limited edition version of its Ultimate Strength Hand Salve, to stemming the loss of life from HIV/AIDS. Kiehl’s has been committed to raising awareness of HIV/AIDS since 1996, and this year they’ve partnered with amfAR, the Foundation for AIDS Research.
  • MAC Cosmetics is supporting World AIDS Day with a company-wide effort volunteer initiative. Hundreds of MAC artists from New York will be spending their time and sharing their skills with God’s Love We Deliver Facilities dedicated to improving those residents affected by HIV/AIDS. The New York City store will have a special one-day in-store promotion where 100% of sales for all Viva Glam Lipsticks and Lipglasses will be matched dollar-for-dollar by the MAC AIDS Fund. MAC has a year-round HIV/AIDS awareness initiative with their Viva Glam product line-up. 100% of all sales of Viva Glam Lipsticks and Lipglasses go towards fighting HIV/AIDS. MAF has raised over $150 million through the sale of the VG line.
  • Obsessive Compulsive Cosmetics will be donating 100% of the selling price of their NSFW Nail Lacquer to National AIDS Education and Services for Minorities, Inc.
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