I like when brands curate their single ranges into “pre-made” color combinations, which I think helps give people a better idea of how to arrange products. I’d like to see more brands organize or showcase shades for certain skin tones or undertones. I also think that brands often create a core line but don’t go back and update or add to those lines, so they can get stale. I liked when MAC would create seasonal 15-pan palettes that showcased permanent shades but presented them in a new way.
I also think that the pricing makes it hard for someone who typically buys palettes to shift over to singles, because a $5 single sounds affordable until you’re buying 10 and paying $50 for that (plus a palette) — and there are so many pre-made palettes at $50 or less that contain at least 10 shades. ColourPop has this problem where their pre-made 9-pans are $12 and a custom palette with 12 shadows costs $24; even though they are larger, the size in the pre-made 9-pan palettes is plenty of product and will take a long time to pan. (More is not always better, IMO!)