1.) Regurgitation of press releases/marketing spiels (without context,
e.g. quoting from the release is fine but making them sound like their own words, no). 2.) Rating a product poorly because color/shade was unflattering (that’s nice to know but I could have totally different coloring and would care more about how it performed/how was the formula). 3.) Lack of transparency – whether the post/video was sponsored or if product was sent. 4.) Hyperbole of “you need this” for anything ultra high-end/luxury (nobody needs a $200 eyeshadow palette; one can personally justify it but to tell anyone else they need it full stop tells me they lack awareness of their audience and their influence. 5.) Loving everything, never having a critical thing to say,
and having no “negative” reviews.
Please use this as a place to discuss where influencers lose your trust generally, at a high level, and not as a platform to callout specific individuals (as that often results in a speedy decline in civility). Thank you!