Fenty Beauty is one that comes to mind as I think their recent releases over the last two years have been consistently higher-performing than some of their original releases (e.g. eyeshadows). They have always had some standout products, just that the brand as a whole has definitely gotten better across the board.
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I would agree (as per my comments on yesterday’s discussion on Fenty) as I’ve purchased more in the last 18 months from Fenty than before.
Also, Patrick Ta with his cream/powder duos, but his line is still so new anyway.
I could definitely list more that have dropped the ball.
Suqqu has reformulated almost all of their products the past few years with notable improvement. The eyeshadows are just terrific, even if they donāt photograph as well as they look.
Iām also impressed with Natasha Denonaās continual striving for improvement – reformulating shadows, listening to customers, making smaller shadow pans and more affordable to the retail consumer. Iām always excited for her releases and curious what new things sheās created or what old thing sheās changed.
I think Lunar Beauty has really found their footing over the past couple of years. When the brand first started, there didn’t seem to be a clear vision for the aesthetic of the brand, or any sort of cohesion. I’ve really enjoyed what I have tried from them, and I’m always curious to see their new releases. I also like that their new releases are pretty few and far in between, because it makes them seem more thoughtful (looking at you, Coloupop!!)
Natasha Denona and Fenty
I think ND has become a stellar brand over the past few years, and SG continues to shine. Dior has delivered some excellent quints in the past year or so too.
Dior!!
This is hard because it seems some are sleeping ā¦ Iām looking at you Hourglass! On the upside I think Dior has upped their game and brought some interesting shadows and highlighters. Yes, Dior !