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Penny Avatar

Usually it is the brand for sure…If it is a brand I love and have had great success with, I’ll usually fall for all the hype and pre order….sometimes it’s a hit and sometimes a big disappointment… I know the thing to do is wait a few weeks and read reviews. Guess we all are looking for that HG…..It can be hard not to fall for all the unrealistic promises….But if it’s a brand I’ve had bad luck with, it’s easy to pass….

Jane Avatar

Uniqueness , price and my wallet impact my purchasing at release and if uniqueness (i.e. I really, really like it and find it unique in comparison with what I have) is there and the latter two aren’t a fit, then I’ll wait for a sale to purchase. If I don”t have the first element, I don’t buy it no matter what.

Z Avatar

Almost nothing.
I’ve received a few LE things as gifts over the years, which I’ve been thankful for as those particular releases sold out well before I would’ve felt comfortable purchasing (at inital price), but for myself….I can only remember one time not waiting for reviews and regretting that purchase so much I won’t do it again from anyone.
Even in the “before times” I didn’t appreciate the markup on what was likely sub-par quality for LE cosmetic releases.

Denise S. Avatar

If the brand has a shaky history of quality makeup, even if I love how it looks I’ll hold out for a better price. If I feel it’s way over priced makeup and beauty items will make me hold off for a good sale. Also a company that frequently discounts their products makes me think that I may get a good deal if I wait for the sale.

Ana Maria Avatar

I never purchase on release… there’s nothing to entice me to get something new (I have no FOMO issues), when I have my favorites already.
I wait for reviews, usually the ones 3-6 months after the release. I want to see people liking that product in time, not just seeing it in a first impressions video, then a month in favorites, then completely forgotten.

Mariella Avatar

If it’s LE and very likely to be popular and sell out, I’ll get it as soon as I can. A perfect example is the Lannister Gold eye pencil from UD’s Game of Thrones release. I was so eager for a shade like that after missing out on a similar shade from Bare Minerals maybe 10 or more years earlier.

Makeup sales are fairly rare here in Canada. Shoppers 20% off on Thursdays is a good one but SDM doesn’t carry a lot of brands in store, at least not in my city so that’s limiting. Sephora’s “sales” are pretty sparse on the ground and don’t offer huge savings. Gift with purchase deals are often the most available savings but they’re no huge saving if the products in the GWP aren’t ones the purchaser really needs or wants.

BrandiD Avatar

If it’s in a color story that grabs me, and something that doesn’t look easy to duplicate or is limited edition, I generally buy it. They don’t always work out but the wins outweigh the losses. Most recent win was Urban Decay’s mini Foxy, which I quite like. Any eye palette in a soft purple or dark green colorway tends to get my attention, maybe because they’re relatively rare. Ironically, it’s much harder for me to pull the trigger on blush or lipstick because I’m so picky. I also feel like cheek and lip products depend more on individual coloring to look good, and I’m not at all inclined to buy foundation on a whim. I was in the market for a new foundation recently and went through quite a few before deciding on Dior Forever Glow, and now I feel like I’m set for a while.

Genevieve Avatar

Usually the first time I hear of a new release is on this site – when you, Christine, do the product swatches and the sneak peaks. If I like the swatches – the shades and the finishes, I will be interested. But then I’ll wait for your review.
It would have to be something quite special for me to rush out to purchase before it goes on sale. Like Mariella, we have very few true cosmetic sales here in Aus that are not DS. Generally it is an eyeshadow palette that gets me excited into purchasing straight away – like ABH’s Sultry, Lorac’s Fairytale Forest.
And yes, sometimes I do miss out – I really should have got PMG’s Electra lipstick.

Jen Avatar

I’ve gone to asking myself how much I would regret missing something if I didn’t get it and it sold out. Most of the time when I reflect on that I find I wouldn’t miss it. But when I do, then I’ll get it.

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