What keeps you interested in a brand's new releases?

I need to see something different overall; like I don’t want to see a neutral palette released six times a year every year for a decade. I like cohesive stories, and I appreciate when collections look like some thought went into them to release products that work across more than one skin tone. I don’t have a problem with every brand having to release the same XYZ product that fits the current trend, but once they’ve made their contribution to the trend, they can move on!

— Christine
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Sue Avatar

Everything you said, Christine. I am so burned out on most companies right now, since most have been releasing the same warm neutrals and oranges over and over for the last several years. I also lose interest in companies when they only seem in milking the latest fads. How many highlighters does one person need or honestly use? Finally, I lose interest when a company ties its releases to the “blogger of the minute,” some plastic-looking clueless YouTuber in whom I have zero interest in emulating.

Wish companies would go back to fewer releases but of higher quality!

AB Avatar

I think I start depending on the brand —
If it’s from a brand I already favor, I’ll be interested. For me, that includes UD, Hourglass, Viseart, ABH, Chanel, Colourpop, Marc Jacobs, MUFE, Bite.
Some brands I don’t follow for one reason or another, e.g., MAC (too many releases for me, and subpar quality usually), Too Faced (I’ve found their eyeshadows irritate my eyelids), Dior (such variable quality), Melt Cosmetics (only available online).
Beyond that, I don’t know that I’m as thoughtful, it’s mostly whether the release has something that fills a gap or just catches my eye.

Anne Avatar

I look for ‘cool’ tones and shades, always looking for cool tones and shades. But, there are so many ‘warm’ ones offered on the market and reviewed here, that it gets very discouraging. Sooo, I keep looking and hoping. But almost everything seems to be offered and described as ‘warm’.

Deborah S. Avatar

1. Trend leaders and not trend followers.
2. Inclusive in their products and shade ranges.
3. Overall great quality. When the releases start tipping the scale towards the poor quality then I lose interest.
4. Fewer releases. I am okay with a quarterly, seasonal type release schedule but when a brand is dropping something every week and then their quality starts to fail it is concerning.
5. I am sure that larger brands have someone watching the trends via blogs and YT channels but if they do they aren’t listening or they are foolish and set in their ways. I would think that brands would look at Temptalia and other similar blogs and pay some attention. How long have we been asking for some cooler toned products and more inclusive shade ranges. If they don’t have someone doing that then they need to hire someone ASAP. I am not a brand owner obviously but if I can figure this out then why can’t they?

And then everything Christine said too, LOL!!

Alice20c Avatar

First, do they have anything for cool undertones that performs well? That tends to filter out most new releases for every formula for every brand. Not much left over.

Second, I look for quality, especially consistency in quality. Brands seem to have a big splash to elevate their profile, then following seasons increasingly slack off.

Gilad Avatar

I look for brands I trust, and then for high performance, interesting and good colors for me, innovative texture/function (eg. truly muliti-purpose/longer lasting w/out drawbacks, greater precision, etc), re: health – good for skin, no toxic ingredients if it’s a lip product, no talc in anything; packaging that’ll function for the life of the product, good value. Finally, I want to support inclusive brands.

Brenda C Avatar

If they are innovative, fresh, good quality and not asking an arm and a leg. Adding a bit of fun in there is a bonus too, mix it up, not the same old same old that everyone else is doing. Surprise me, do something out of the box. I’m game, let’s play.

Genevieve Avatar

I keep looking for palettes or lipsticks that suit me – cohesive eye palettes that don’t have the same old warm stories, but feature a range of cooler tones in a lovely satin, light shimmer shades.
I particularly lipsticks that are creamy and feature brownish/red tones.
I do prefer collections that are smaller, but of higher quality and not an endless array of products that look the same as last year’s….

kellly Avatar

Generally if I like the quality of their products that I have used in the past and if they have something that I think is pretty that’s new I’ll give it a try. The short answer would be “SPARKLE!!!!!” because I am such a magpie for shiny, sparkly things.

Bonnie Avatar

Some brands are brands where I am just always interested in their new releases, actually most are lol. Also, if there’s a collab with someone I like, that might make me more interested. Can’t lie – sometimes the packaging and/or marketing are good enough to get me. And of course, most importantly, is this ACTUALLY something new and does it make sense for me? You can introduce new matte foundations all day long, but I’m likely not going to purchase because my skin just looks better in dewy or satin.

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