I’m really not a fan of the word “natural” to describe most products, beauty or otherwise, since it’s really a fluffy term these days. For me, it should mean more ethically and sustainably sourced ingredients, packaging that’s easier on the environment, ethical labor, particular attention paid to using ingredients less likely to irritate most skin types, and no added fragrance.
We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!