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I’ve found they have stepped up the quality and direction of their releases in a way that’s made me more excited to see what they do next.
— Christine
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shade range! shade range shade range shade range!!!!!!! i’m fenty 290 (so not even that dark, in the grand scheme of things) with weirdo undertones and before fenty the only foundation that matched me was mac c40. and it’s not just foundation – i know stuff like bronzer, blush, etc will ACTUALLY SHOW UP on my skin if i buy from them.
more than that, though, i feel like fenty’s foundation launch really shifted the entire industry towards trying to extend their ranges and make things more inclusive. i know it’s apples to oranges at times, but now when a brand launches something and it’s got like five shades of beige and that’s it people are like “okay but fenty could do it – so why aren’t you?”, and i personally love that.
I really like how inclusive the brand, while still keeping to a specific aesthetic and market segment.
It’s a brand that I like it’s on the market and hope to grow more, but I’m not part of their market segment and I have zero interest in their products.
I personally don’t like the packaging at all, the shapes and colors just don’t call for me. For me some even look ugly or kitsch. Even the more “classic” ones, like the foundations, didn’t looked good to me when I saw them in stores eventually.
I’m also not a fan of glosses and highlighters (expecially very colorful and shimmery ones), so many of their products are things I’d never buy.
The complexion products have formulas that really don’t go well with my skin. Fortunately I got to try some samples of the few products that don’t have fragrance; I wanted to support the brand at the beginning, but purchasing the full size would have been an epic fail.
And to be honest, Fenti is one of those odd brands that has tons of shades, but somehow neither matches me decently well (especially the concealers). Their light-medium warm undertones are too yellow. I have better matches from brands with a quarter of the Fenti range. But I have so many brands to choose from, that I’m happy for people who could finally find a match in Fenti.
The only product I ended up somewhat liking was the Flyliner, which is actually quite a good option for my holy grails (Physicians Formula Eye Boost, KVD Tattoo Liner – although this I haven’t repurchased in years). But given a chance, I’d still repurchase the Physicians Formula.
I know it’s an unpopular opinion. 😅 I got used to be nailed to the wall because I don’t like Fenti because… “Rihanna” and “most inclusive brand/she range”.
LIKE: Their devotion to inclusivity. They are one of the few mainstream brands that I still find interesting. I think they have really good permanent products, and I love everything I’ve bought from them. The Gloss Bomb formula is Holy Grail for me. The Flyliners and Cheeks Out Freestyle Cream Blushes are great. They seem to listen to customers, and work to improve products (such as their eyeshadows). I think they handled the scandal of using “geisha” in a product name appropriately: Admitting the mistake immediately and apologizing, and not releasing the product until after giving it a new name.
DISLIKE: Their holiday collections have been awful. The clip-on lipgloss was uncharacteristically stupid. I haven’t heard great things about their mascaras. While their eyeshadow reviews are improving, they’re still not to where I want to try them.
There is just so much to love about Fenty! They literally breathed fresh air into the entire beauty industry with their keen attention to diversity and inclusion of all skin colors and tones, and then afterwards, types, when they released their Hydrating formula. Their Gloss Bomb lip gloss formula is hands down, my favorite!
The only glitch in their line would be an utter lack of high quality, permanent eyeshadow palettes. But, that’s my only issue with the brand.
I like the brand as a whole and think that they have pushed some boundaries on what a release CAN and SHOULD be in terms of making sure there are options for a wide range of skin tones vs catered to a very minimal range with maybe one outlier (like we see from many brands and their initial releases). I think most of the Fenty products sound good in theory and I like how they look… but unfortunately they haven’t worked for my skin and preferences. I do have an older lipstick that I really enjoy that was discontinued (the Poutsicle), but other than that haven’t enjoyed anything else. There isn’t anything that would keep me from trying future releases though!
Like? Their gloss.
Dislike? Everything else. Though they have a wide shade range for face, I can’t wear their foundations and even if I could they don’t play well with my skin type.
I don’t have any of Fenty’s products, so I can’t comment personally, but do seem to release many good quality products.
Their foundation range, that was inclusive of many skintones, was innovative and popular.
Love: complexion products, highlighters
Dislike: they cannot make a decent eyeshadow to save their life. Really strange bc they have other good powder products🤷🏻♀️
It’s a makeup line made to fill the pockets of an already-wealthy pop star and that’s the only thing that keeps it afloat. The products are so poorly formulated and the packaging so cheap that it’s almost hilarious that people waste their money on this.
Like:
Packaging (some of it), foundations shade ranges (I have several formulations), brushes, Gloss Bombs and Diamond Bomb, cream blush and cream contour/bronzer, Pro filt’r Setting Powder and Slip Shine Sheer Lipstick.
I have all of these in my collection.
Not fond of:
1. So many of her colours in eyeshadows and other lip products (besides the ones mentioned above) and a lot of her highlighters are just not for me (that’s personal of course).
2. The need to name stuff to make it confusing; why “flit’r” and “stalk’r” and “start’r”? I’m just not cool enough for that and I always have to look at the product to recall how to spell it.
3. Why dabble in skin care? I feel she does such a great job with cosmetics, why branch out?
I was very supportive of Fenty when they came out with their foundation range. It pushed the beauty industry forward and it was exciting to see so many people finally feeling included.
The good:
The products I’ve enjoyed and used consistently are Gloss Bomb – which might be my favorite gloss – and their OG Diamond Bomb pressed glitter (white/silver) which is a lovely finishing powder (though I’m not sure that’s the intended use). Also, I have several unusually-shaped Fenty brushes and have probably worn them out because I don’t have anything else like them.
The bad:
I bought 2 pro filter foundation shades that I matched to in the store and later I gave their concealer a shot, as well as the primer that goes with them. I barely touch any of this because the formula doesn’t agree with my skin and the color veers yellow. It’s not as bad as Beauty Blender yellow but surprisingly bad, considering the seemingly large number of options. I have to mix in some red to fix the undertone and use a pile of moisturizer. In short, it doesn’t work for me.
I also got a contour shade that hardpanned, and a highlighter that was too blingy. I also got the matchstix trio and barely use them and can’t remember why, because I love creams in stick forms. It’s probably a formula issue, maybe they didn’t mix well with some foundations. I’ll have to give them another shot.