Release Date + About the Launch
Fenty Eau de Parfum captures the complex, vibrant, and sensual essence of its creator, Rihanna. Defying categorization, Fenty Eau de Parfum is spicy and sweet all at once and is designed to be worn by all people, for all occasions. Inspired by distinct memories and places that Rihanna cherishes from throughout her life – Bridgetown, Barbados; Grasse, France; New York, New York; Paris, France; Los Angeles, California – Rihanna created Fenty Eau de Parfum as a scent personal both to herself and to others. It evokes the memories, connections, and experiences unique to each person through the power of scent.
Rihanna first learned about fragrance from her mother, who worked in the beauty industry in Barbados. She ultimately grew to value the deeply personal ritual of applying perfume daily and developed her signature approach of layering different scents together to create something unique. This passion for fragrance ultimately led her to the world’s fragrance capital, Grasse, France, where she worked alongside world-renowned LVMH Master Perfumer Jacques Cavallier Belletrud to create Fenty Eau de Parfum, a one-of-a-kind scent that cannot be categorized into a traditional olfactive family. She personally selected each ingredient in its purest form as a thoughtful representation of her essence, memories, and experiences. Combining magnolia and musk with tangerine, blueberry and hints of Bulgarian rose absolute, geranium and patchouli, this unique blend comprises a one-of-a-kind scent that is all heart and pure soul.
“GOING TO GRASSE FELT LIKE GOING INTO ANOTHER WORLD, OR REALM, ALTOGETHER. I REMEMBER WAKING UP, GETTING READY, GETTING ON THE PLANE, LANDING, AND WALKING STRAIGHT TO THE GARDEN. RIGHT AWAY, YOU COULD FEEL THE HISTORY IN THE GARDEN. YOU’RE WALKING THROUGH IT, YOU CAN SMELL EVERYTHING. IT’S JUST AN EXPERIENCE FROM THE MOMENT YOU ARRIVE.” – RIHANNA
Rihanna has always believed that fragrance is one of the most personal aspects of a beauty routine, and she wanted to weave that sensoriality into all elements of the Fenty Eau de Parfum experience – from the fragrance’s notes to the bottle design and even to the long, soft cloud that envelops you when you spray the perfume. A true embodiment of Rihanna, the bottle was designed to fit perfectly in her hand and represents a harmonious balance of femininity and masculinity, vintage and modern, with its curved body and beautiful amber-brown shade (Rihanna’s favorite color!).
“I WANTED A RICH COLOR THAT REALLY REPRESENTED ALL GENDERS FROM ACROSS ALL WALKS OF LIFE. BROWN IS MY FAVORITE COLOR. BROWN IS WHO I AM. BROWN IS WHAT I COME FROM. IF I’M GOING TO MAKE A FRAGRANCE THAT REPRESENTS ME, EVEN THE BODY LANGUAGE OF THE BOTTLE NEEDS TO MARRY THAT. SO, I WANTED SOMETHING BROWN, BUT ALSO TRANSPARENT — SO YOU COULD SEE THE LIQUID AND THE FRAGRANCE YOU’RE ABOUT TO EXPERIENCE.” – RIHANNA
Confident, sexy, and instinctual, Fenty Eau de Parfum will evoke everything you feel, everything you are, and everything you want to evolve into.
Early access now online (thru 8/6), launches 8/10
Products in the Launch
Fenty Eau de Parfum, $120.00 (New, Permanent)
Introducing Fenty Eau De Parfum—the new fragrance from Rihanna. Magnolia and musk unite with tangerine, blueberry and hints of Bulgarian rose absolute, geranium and patchouli, to create a unique blend that expresses itself uniquely on each wearer for a one-of-a-kind scent that is all heart and pure soul.