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What brand's packaging most appeals to you?
I really enjoy Burberry! Very sleek, hefty (but not TOO heavy), and more unique (relative to other brands).
— Christine
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I saw the la mer highlighter on jeffree’s Chanel. The packaging looked really nice. For over a hundred dollars they could’ve improved the quality of the highlighter. ColourPop has more pigment than that.
I really don’t give a hoot about packaging. I’d say maybe Clinique. I like the thick clear acrylic of their cheek pop blushes.
Dior’s Silver Quilted Compacts
This.
Also Estee Lauder, Bobbi Brown, YSL.
My tastes are as conflicting and mercurial as my demeanor on certain days! It can go all for edgy aesthetics of Sugarpill Feline Fancy, UD Basquiat or KVD , but more typically it sits very comfortably within the utter simple elegance of Hourglass, Chanel and Tom Ford. Hard to pick *just* one! But I will: Hourglass.
That was my pick too! Especially the Hourglass Girl Lip Stylo. Love those:)
I do too
I also agree with Hourglass, just beautiful, luxe packaging. I also love YSL lipstick, that packaging is to die for.
Pony Effect and Tony Moly! Pony’s palettes have very sturdy, crisp packaging with a mirror and Tony Moly has the cutest stuff! American brand wise I love Tarte’s metal packaging and Tom Ford’s clean packaging.
Ahhh, Tony Moly is the best! Beyond cute 😉 How could I forget to mention it in my answer 🙂
Burberry has (have?) great packaging and it’s probably my favorite. I only have a mascara and the Nude Radiance from them, but I have always liked the packaging. (I love the packaging for the eye color creams!) I also like Tom Ford and the Estee Lauder x Victoria Beckham packaging. Way back when, I remember thinking the Borghese line had really cool packaging – I loved the mascara tube with all the ridges.
I really love Dior and Lancôme packaging. I think it is very timeless and classic.
E.L.F. , for such a affordable brand, has really lovely packaging. I love the way a lot of their compacts feel in the hand.
Even though they just weigh too much now, I also really like the latest Nails Inc varnish bottles.
Guerlain for sure! LOVE!
Some of MAC LE packaging is to die for (the Indian designer’s collection comes to mind). Urban Decay is quite good, theBalm is very creative.
Agreed with Burberry!
I also find Nars and Hourglass pretty aesthetically pleasing.
Chanel, simply because it’s…Chanel and I’m totally biased when it comes to this brand :). It’s not an innovative packaging but there is something timeless about it: black and white, sleek, shiny, done with finesse and having a logo of disarming simplicity. YSL comes very close.
Clé de Peau –the most beautiful packaging when it comes to LE collections imo.
Yes, Burberry has amazing packaging. I do like CT as well, very cliché, I know.
Every single packaging from Nars appeals to me, from their standard matte black packaging to the shiny, yet minimal packaging on limited edition products. I keep getting tempted to buy Milk Makeup because of their packaging. I will probably never buy one, but Tom Ford and Guerlain’s packaging always looks beautiful. Out of drugstore, I’m impressed how Milani can make their products look so classic with that price.
I second that! I always will love NARS hard to go wrong with it. Milani creates beautiful designs for drugstores making them very enticing to try. Elf simple but pretty. I like also Pixie but I don’t find much color pay off from their products. WetnWild comes up with fun stuff all the time some not great in packaging but lots of it is pretty darn good and I love them! Marc Jacobs! Love the presentation but don’t own anything from it.
I prefer sleek and elegant packaging overall but I can definitely enjoy something colorful when it follows a specific theme -Like the UD electric palette! I like Tom Ford aesthetic as well as Marc Jacobs, Hourglass. I agree with Christine concerning Burberry. They sure have their own unique packaging.
Nevertheless, I am very pragmatic and care a lot more about how easy it is to store and use a product than about its esthetic. For example, having all my 12 pans Viseart palette fitting straight up (I labeled them) in my top Alex drawer next to my vanity is perfection to me! lol
Nars – simple, classy… I like the elegant letters
Givenchy – unique, inventive
Burberry – the packaging is just quality, it’s heavy-weight, sturdy… no plastic feeling… silver-grey color
I love the sleek minimalism and elegance of Surratt.
I don’t like anything to be ornate, cute, or waste space, so I also like packaging from MAC (though I dislike the rounded lipstick lid), NARS, etc. I’d rather have packaging be boring than be fussy!
I love Too Faced packaging. I’m a sucker for cutesy though.
I’m in love with Too Faced, their packaging is so cute!
Armani’s packaging is super simple, but I like the fact that it’s uniform across products. Everything is black and oval shaped. Plus they have the magnetic lipstick closures. I like NARS for the same reason, but their packaging can attract dust
I actually really like Marc Jacobs and Nars..They are sleek and easy to store.
Hm, probably NARS! I love that matte black packaging and sleek lettering. I have very little Marc Jacobs but I adore their packaging for the same reason.
NARS. Chic and modern and I like most of the collabs they do, although the Warhol packaging was a let down.
I have no strong opinion on what “appeals” to me, but anything that comes in “cutesy” and/cardboard packaging definitely makes me think twice-especially if it’s a pricier item.
See, and I love the cardboard because it’s recyclable and eco-friendly. But I also admitted my fave was Nars so I see what you’re saying.
My two favorites are Urban Decay and Kat von D: Both come up with some really great-looking, functional packaging. Occasionally their packaging isn’t the most practical or it’s chunky (UD Urban Spectrum, UD Alice TTLG, KVD Mi Vida Loca Remix), but they’re always fun to look at.
The Balm for it’s fun, kitschy aesthetic, and that they always take care to have separate covers for powders and creams in their face palettes.
LunatiCK Cosmetics Labs has awesome looking packaging. I have their Elvira palette and it’s really fun.
Too Faced, Sugarpill, and Tony Moly for the cute factor. BhCosmetics has some really cute packaging, as well.
Tarte’s packaging is almost always functional and sturdy, and they have some very pretty palette designs.
MAC’s is always attractive and functional, and when they put an effort into an LE collection, the results can be amazing. I just wish they put in that effort more often.
I picked Nars but KVD was a second choice for me. And I basically like UD and TooFaced and MAC. Ugh…I really love it all.
Burberry for sure! I really like the chic packaging Burberry offers.
Tom Ford does great in packaging too.
I also like Chanel’s packing on their perfumes.
Tom Ford Soleil packaging. The white and gold feels luxurious and looks elegant.
I don’t pay much attention to packaging. I notice if something is well-sized and sturdy for travel, or if the packaging/container is faulty or falls apart easily (I did not enjoy my Smashbox foundation applicator coming apart in my hands in my car). Off top of head, then — Viseart Theory palettes, UD single shadows, Hourglass lip stylo, Laura Geller backed blush, gel eyeliners (MJ and Lorac) are currently in my travel bag.
Becca, I like the metal accents and containers.
I like Burberry and Charlotte Tilbury packaging, also like guerlain compacts.
A yes on Burberry, very sleek, sexy rich, inviting and easy!
BiTE Cosmetics are hands down the best packaging to me. It’s so rich, classy, says “expensive” but isn’t, the tube of lipstick itself is gorgeous. Each color is truly opaque and each little groove or slant on the tube gives it an almost regal feel. To touch, it’s soft, matte, and looks timeless. It’s gray color gives it a sort of, “I’m not a big deal” appeal until you touch it and realize how amazing it is for a tube of lipstick. Can you imagine what an eyeshadow pallet would look like from them? UGH amazeballs!
Smashbox and Nars remain top for me with NARS taking more reign. They are tiny, sleek, classic, not too overbearing…perfect really.
Melt Cosmetics it’s simple yet very appealing
Dose of Colors has always been a winner in packaging for me. They have managed to make bubble gummy Barbie-ish look attractive and mature.
Black Opal just redid their packaging and it’s gorgeous, up-to-date, sleek appeal but youthful and eye catching. Something you’d look at in the drug store and wonder why it’s in a drug store.
Yves Saint Laurent – Says classy all day!
Becca – One of my favorites. Their packaging is always so upscale and fits the price point. It really looks like hardware and sturdy and something you’d want to keep when you’re finished with it.
MILK- I’ve not tried the cosmetics but the packaging is very kitschy. It looks like milk, simple but bold with appeal to the youth but also the older generations.
I love details on lipsticks and highlighters, etc. Like rose petal or lip imprints. It turns something so simple in appearance into a work of cosmetic art.
Urban Decay remains a favorite for out of the box packaging. You can tell that packaging is a huge part of their process. I love the palettes I have, they are or can be used as decoration at my vanity. UD really takes into account the artistic side of cosmetics and how you can be more than a plain Jane like **cough cough** Maybelline or overbearing like Tarte.
Kiko Cosmetics is another fav. They take their lipstick tubes to another level. They have become almost mechanical in operation and yet not overdone or “too much” but very unique and interesting while keeping a classy feel that’s right up there with their price ranges.
Laura Mercier skates under the radar to me with packaging but she’s really nice. Her packaging gives me an older feel but doesn’t say, “Clinique” Old lady feel (I own Clinique anyway tho lol) it has a “For everybody” feel that makes me look beyond the price.
YES, I AM VERY DRAMATIC WITH MY COSMETIC PACKAGING LOVE! I will not buy something if I feel its packaging will be too distracting in a bad way. I need the packaging to go with the product and tell me a story or make me feel like I’ve purchased a product worthy of its price.
Khaer Weiss….heavy and nice. Rouge Bunny Rouge…cute and whimsical. Chanel and Dior…..classic and iconic.
Kjaer Weiss….
Classic Chanel. Also like Armani. Some Guerlain.
They are all quite different from the other, but I love Anna Sui, Nars and Etude House!
I can certainly agree on the Burberry packaging; I was amazed when I opened my first shadow from them – I had no idea how much heft there would be to it. I am really drawn to the esthetic of Tom Ford, Chantecaille and Armani – though hands down Cle de Peau makes the best LE packaging ever.
I like the packaging from MAC basically for it’s simple elegance. I would also say that I like the packaging from NARS. Sleek, simple and elegant.
I’ve never even used it, but I know that someday soon aerin’s packaging alone is going to compel me to spend money that I don’t have.
Cle de peau first and foremost. I also like that it is not wasted like with American Brands that you spend a fortune for the packaging and it is discarded afterwards.
Too Faced was the first brand to draw my attention at Sephora; I’ve always liked their packaging (not things like Totally Cute or the Clover palette, though). I like a lot of MAC’s packaging, Tarte’s, and Kat Von D’s.
Marc Jacobs- the frosted glass and the glossy round black packaging. I like that most of his packaging is “round” for some reason that pleases me, especially the brushes which I would love to someday have.
Charlotte Tilbury / Becca / Too Faced / Guerlain / Dior / Tom Ford / Chanel / Urban Decay / Lorac.
NARS. I love how the classic black compacts all look the same, from mini-sizes for eyeshadows, to medium for blush, large for bronzer and jumbo for palettes. I also love how the Audacious lipsticks are magnetic with “N”, “A”, “R” and “S” on each side, so you can stick four of them together to spell “NARS”. (hours of fun…)
I have some individual palettes whose packaging really appeals. A Bobbi Brown holiday palette from a few years ago that looks like an old-fashioned cigarette case, and her Greige palette that looks like it’s covered in navy satin. I also have a Ciate palette with a hologram effect on the front cover.
I hate packaging that is more bulky than the product inside, or that is asymmetric and difficult to store. TheBalm’s Nude Tude palette really annoys me because it’s way too big for the small amount of product, and the pans are not lined up in nice straight lines! I gave it away because it irritated me so much!
Packaging does not interest me at all, the fancier the packaging the more I think that the brand is trying to hide something – like a poor quality product (I’m looking at you Too Faced!). After all, the packaging just goes in the bin.
However, I do like a good, sturdy mirror in an eye shadow palette.
For high end brands I love the aesthetic of Guerlain, Charlotte Tilbury, YSL and Tom Ford Products. For mid end Urban Decay comes to mind.
It’s got to be Guerlain. The packaging really does say luxury, even if it isn’t always the most practical!
I like Glossier’s branding and Tony Moly for the cuteness.
Kat Von D no doubt, everything just screams my name. On an opposite side, Burberry as Christine suggest, stunningly clean and luxurious.
I’m a sucker for the Charlotte Tilbury packaging. Very old Hollywood in its vibe. But I also like ones with clean classic lines in black and white like NARS or MAC.
I DISLIKE packaging that is cutesy like Too Faced, Benefit, Tarte. I used to dislike but now because the OCD has gotten worse with the health stuff getting worse I can’t even look at asymmetrical packaging like the Becca Champagne collection palette (those two bigger pans were off to the side!). I also refuse to buy ones that have a chunk of the inside taken up by a crappy brush I’m not going to use, especially if it’s on the pricier side like Burberry or Chanel, as it’s just their way of giving you less product, or making the packaging bulkier, and I’m not about spending extra for empty space.
I like Laura Mercier products’ packaging. Generally I don’t like EL brands, I don’t buy them. But Bobbi Brown’s packaging seems simple, sturdy enough and elegant. Their lipgloss isn’t nice but the lipgloss packaging is fuss free, simple and nice.
I also really liked some of the H&M cosmetics packaging recently.
Tom Ford
By Terry
Guerlain
Dior
YSL
Burberry
Chanel
Givenchy
UD plastic packaging
Becca LE packaging
It’s a toss-up between Burberry and Gucci 🙂
TF has nice packaging for it’s lipstick. I like NARS for the most part too.
Hourglass is probably my favorite (the powders and blushes). My choice has nothing to do with practicality as they don’t stack, they retain fingerprints and it is difficult to tell what is in what container. They simply please my eye.
I also have to mention Burberry, Tom Ford, Marc Jacobs, Becca and Dior, all very nice.
Hourglass, they are sleek and elegant.
I like the Nars packaging. Those matte black compacts and tubes…I just love running my fingers over them.
How could I forget Anastasia Beverly Hills packaging!! It is by far my favourite.