What brand(s) do you think are leading the industry currently?

Fenty Beauty, Anastasia, Pat McGrath, MAC, Maybelline. I feel like I see the influence of those brands trickle through the industry quite a bit.

— Christine
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I definitely agree with you! I also feel that indie brands, in general, have had a lot of influence over trends lately (pressed glitters, rainbow highlighters).

Oooh speaking of indie brands, I think it would be interesting if you did a special review (maybe like once a month) on makeup from brands we might never heard of…. I am always curious on how some of them might stack up to their popular counterparts.

Huda, Fenty, Pat McGrath, Natasha Denona and MAC. Sometimes ABH and UD surprise me in a good way when they pop out a unique and/or innovative new offering or two. But, 90% of the time, I feel it’s those first five I wrote above. They actually get super creative and push some boundaries. Their releases actually excite me and get the creative juices flowing in my brain!

I think ColourPop is up there, high quality, high volume of new releases, keeping the low price point

Anastasia as well, came out with the first popular contour kit, holographic highlighters with Moonchild, Modern Renaissance color scheme and formula, good brow products (that other brands are now finally catching up to)

Fenty Beauty, MAC, Pat McGrath and ColourPop. ColourPop has yet to catch up on a few products (i.e. face powders or primers – not necessities for any brand but it could be argued they are staples or at least solid trends in the industry) but I’m sure it’s just a matter of time. They’ve been consistently and systematically releasing seasonal releases as well as new products (i.e. most recently, foundation) since they’ve come on the scene.

I think how Viseart packages its eyeshadow palettes has influenced many companies. For example, Dior will shortly offer two 9-pan e/s palettes — the cool neutrals and the warm neutrals. I love it! As a cool tone lady, I appreciate it when companies don’t market their products as being wearable by everyone! That’s my biggest pet peeve, for sure.

In terms of sales worldwide, the industry was still dominated last year by MAC, L’Oréal, Chanel, Dior, Estée Lauder, Lancôme, Givenchy, Shiseido.

In North America it’s a bit different, with MAC and l’Oréal still dominating but Anastasia, Fenty Beauty , Marc Jacobs are very strong. In Canada, there is also a strong trend towards the green beauty. It’s local, but the diversification of quality makeup offerings from so many green beauty brands makes you want to at least incorporate some of their products. I remember a few years back there were not so many green beauty products on display and now they sell quickly or are out of stock.

Perhaps it is wishful thinking but I like to think that Fenty is showing the world that inclusiveness is gorgeous and profitable.

I think you’re right. Think about how many new releases of foundation have nearly 40 shades, even in drugstore brands (even if you can’t find all the shades in store) and how companies who can’t manage to release a wide selection get reamed by beauty gurus and customers. It’s awesome and very much overdo.

Jeffree Star Cosmetics velour liquid lipsticks, they are amazing. I’ve tried them all and I keep going back to these, I love them !

I’d say BITE Beauty (even though it’s a pretty limited line…mostly lip products), Anastasia Beverly Hills and still MAC. I don’t have access to brands like Colour Pop but I’d so like to be trying out their stuff and adding them to the list.

Hourglass- always innovative, quality products

Anastasia BH- Their palettes are trend-setting if nothing else

Colourpop- the fast fashion mavens of makeup! fun, exciting, & affordable too.

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