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Seraphine Avatar

Easy question…ColourPop! Pre-pandemic, I was a huge ColourPop fan. I have 15+ palettes, plus lipsticks, blushes, highlighters, etc.

These days, I’d rather have fewer products with better quality. The only ColourPop products I use anymore are a couple of eyeshadow brushes.

Daisy Avatar

I think since Charlotte Tilbury sold her company on, that’s the one for me. There’s only so many pillow talk products you can make

Jess Avatar

MAC (and UD too.) In the 2005-2010 range, MAC was THE brand I feel like. They had inspired capsule collections, a good base range, and the quality was good. The price also fit what you got. MAC has woefully not kept up with the changing landscape of cosmetics, and their prices are astronomical for what used to be one of the few midrange brands.

I can’t remember the last time I bought or used MAC.


sarah Avatar

I totally agree, I have discovered so many indie brands on Christine’s sight that rival MAC singles (Coloured Raine, Give me Glow, ect). MAC’s individual refills were what kept me coming back, but sadly we can get so much better quality singles for the same price from indie brands.

Christina D. Avatar

There are so many brands I’m over but I have to agree with you, Christine, that Urban Decay is the only one that is a sad story. UD was my first foray into “high-end” makeup and they were always fun, consistent, and a staple in my stash, making some of my favorite products. I almost always purchased every new release! But not so much any longer. I only have a few UD items left, having gotten rid of the ones that aged out, and I rarely purchase any of the new products.

Penny Avatar

I agree Christine…UD I used to love but now only purchase their 24/7 eyeliner pencils occasionally. Their shadow formulas seem to have taken a dive in recent years. Also MAC…..used to be the holy grail of makeup, but sadly I no longer find most of their products of interest to me. Although “Modern Romance” was one of my oldie but goodie shadow palettes I haven’t found any of the new products in Anastasia tempting…So many new lines coming out that are really inovating the older lines are going to have to step up!

Vanessa Avatar

Anastasia Beverly Hills. I love the Nouveau palette colour story, and the quality is good, but the shimmers seem THICK and FOILED but like, not in a complimentary way for the eyes? Maybe my shimmer preferences have changed, since I am more drawn to sparkle over metallic in general.

Mariella Avatar

I remember when Estee Lauder was the ultimate makeup brand for me , 35 plus years ago. But I’ve not purchased a Lauder product in decades. Urban Decay breaks my heart but I would still buy their liners (until they ruin them) and I’m willing to give some of their future products a try, maybe…

Paige Avatar

KVD. Before I knew about any of her personal beliefs & the issues surrounding her politics, I really enjoyed the products and the aesthetic of the brand. I’ve purchased some items since the rebranding, but they don’t have the draw they used to have.

Christina D. Avatar

I forgot about KVD! I used to love the brand, too. And that reminds me of how I used to buy all Jeffree Star’s palettes since I really enjoyed the eyeshadow formula and unique color stories, even the monochromatic palettes. But that is a thing of the past and I no longer support his brand either.

Tigerlaf Avatar

You will be surprised, but Pat McGrath. I haven’t bought anything since her latest large palette came out. I’m saturated with her perpetually repeating products and haven’t seen anything even mildly interesting from her lately. I don’t even care about her bronzers, I have several and don’t need another one just because it’s from her.

Genevieve Avatar

There are quite a few brands that started out really good (Stila, UD, MAC, Tarte) and now have put out so many shoddy products that they have really lost their fan base. Some of them put out the occasional winner, but really they are mostly very average. ColourPop falls into this category too with their constant releases.

Jackie Avatar

Let me on the bus! UD, I bought Naked palettes when they made sense, but they kept calling everything naked no matter if it was bright frosted turquoise or cyber purple. They discontinued or drastically reduced things I’d paid full price for, or still wanted, while producing nothing useable.
MAC i was obsessed with the releases and QUADS!!! The prices were so great I even put my own together and depotted many singles. There were some great palettes with maybe 8 neutrals during Nordstrom Anniversary sales, but not anymore. I won’t splurge with their prices, but am not even tempted.

Nina Avatar

Pat McGrath used to get my attention, now it’s meh but most of all I’d have to say Tom Ford has been a huge disappointment for the past 2/3 years. He was so cutting edge with his Boys Girls lipstick. Sigh.

sarah Avatar

Dior and Too-Faced. I was obsessed with Dior quads, they were the BEST and then they changed the formula. Ooaf! I thought too-faced packaging was adorable but they lost me with the scratch ands sniff palettes. lol. Laura Mercier and Clinique were always kind of sleepers…

Lisa Avatar

I used to be a MAC girl and had an obsession with getting at least one item from every collection and MAC cranks out collections left and right. I adored Smashbox and colourpop but haven’t bought anything from them in years. Since the pandemic I just don’t wear as much makeup as I used to. I’m more focused on fragrances, candles, skin and body care.

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