It’s in the prep and set-up, for sure! One of the easiest ways to get longer-lasting color is to apply a lip liner underneath the lipstick or gloss, which acts as both a primer as well as the last line of defense in actual color. A lip primer can be useful, too, but I do find that lip liner gives the extra layer of color, which tends to be more visible for longer. I would tend to stick to more satin and matte lipsticks over glossier ones if I was really looking for stellar wear.
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