What are your favorite new/smaller beauty brands?

What are your favorite new/smaller beauty brands? The not-so-mainstream brands?

The first brand that came to mind was Hourglass, even though they are in Sephora so maybe they’re not really *small*. I also love Renee Rouleau’s skincare line!

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i love hard candy from walmart and kat von d and tarina tarintino from sephora. they may not be so new to some people, but they are new to me for this year and i just love their products.

Locally I like Kit Cosmetics for their nail polish line, but I think online microbrands like Evil Shades are doing really interesting things. I also like the take of niche brands like Ellis Faas for playing around with packaging and marketing!

I have been loving Glamour Doll Eyes, while it may not be new to some people I still consider it fairly new to me, and it is a pretty small company.

Glamour Doll Eyes, It’s a pretty big sensation on youtube and twitter alike but it’s a one person show i believe still Vee still is the eyeshadow girl and maybe Mel does lipglosses not sure but she does well!!! I am proud to support

For me it would have to be the Balm! Just discovered them this year and I’m in love! Also, big props to Ellis Faas like the previous replier I’m very wow’ed by their innovation:)

Just to let you know on makeupalley Mac bad fairy they put comments that temptalia made Mac fairy look good but it isn’t. I loved the polish and I think it looks great. Thanks


while their NOT new, they’re both small enough where I cannot find a local retailer for either of them within a 2 HOUR driving radius….the closest to me is just outside NYC.

I like Sugarpill eyeshadows for the colour pay-off when I want bright colours. ‘by Lauren Luke’ is a favourite too – she knows how to put together a palette with colours that go well together and everything is there to create a look. Her youtube tutorials are also inspiring

Illamasqua – I’m lucky enough to live near to their flagship store in London :)I was there yesterday and bought oundations, powders and brushes for myself and my daughters. The makeup artists are extremely skilled and good at sharing their knowledge, as well as being lovely people. We will be going back when the budget is replenished to buy some liquid metals and pigments.

I’m not too sure how small it is, but Sleek is one of my favourite smaller beauty brands. I tend to go for more mainstream brands though, since otherwise I have to order online which I don’t like doing unseen/without proper reviews/swatches.

LOVE Fyrinnae, SMH eyeshadows.

For limited availability from sephora? MUFE, Illamasqua. My local stores don’t stock any illlamasqua products, and the selection of MUFE seems remarkably spotty. I’ve been waiting for them to receive more of a few permanent shades for over a month now.

Rouge Bunny Rouge – they’re offer’s small but I hope they’ll expand. Especially that the quality + the packaging = pure eternal love 🙂

Shiro Cosmetics, on Etsy, has become my absolute favorite go-to for eyeshadows. My eyes are super sensitive, so I can’t wear any eyeshadows that contain talc. Shiro’s eyeshadows are vegan, mineral, talc free, and are the only eyeshadows I’ve found that don’t irritate my eyes!

The fact that her biggest collection is named after Pokemon, and her newest release is based on Zelda has nothing to do with it =D

I think my favourite indie makeup company is Fyrinnae. I’ve never met or come across anyone who hasn’t raved about them after trying them out.

I’ve never tried any “small” brands for makeup, but my favorite small skincare line (and actual overall favorite by far) is a company called Evan Healy.

I like Tocca’s solid perfumes and there is this online only company that makes solid lotion bars called Bee Bars that are really cute and smell delicious. They multitask for moisturizing, a protective lip balm, even a decent brow wax.

I love Jouer, but I think it’s getting bigger and bigger all the time with all of the positive press they get. I hope it stays on the smallish side.

I love Silk Naturals and Fyrinnae! They are both relatively small e-tailers. Fyrinnae has mostly eyeshadows and Silk Naturals has a full line, including skin care, brushes, foundations, concealers, eyeshadows, several lippie formulas, mascara…

I would say Nyx which I would consider small since they are not widely available and Inglot which is strictly only available in NY. A makeup artist friend of mine says they are what Mac used to be when they first started out. The colors are amazing, they have great packaging and best, they have an instant build your own palette system and best of all you don’t break the bank with their items.

My favorite small company is EverydayMinerals. Their brushes are fantastic! EDM brushes are vegan, very durable, super-soft, don’t shed, and are easy to clean. However, their lack of marketing, horrible website design and inability to keep their brushes in stock is killing their business (IMHO). The last time I saw someone on YouTube talking about their products was me – like, 2 years ago. They also changed their pricing/discount structure, which would make a newbie to their site confused (heck, I’m confused too!). I hope they get it together soon.

KATE and CANMAKE…only available in JP and some limited dealers online but very reliable and gd quality. They are the reasons why I still havent touched those highend shadow pallets

I love the Kat Von D eyeliner at Sephora, and also I really like Victoria’s Secret makeup…it is underrated. You can get pretty quality products there for a price that’s reasonable.

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