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Urban Decay Summer 2011 Launches

Urban Decay Summer 2011

Urban Decay Summer 2011

Baked Bronzer ($26.00)

  • Baked Add radiance to any look by using our classic bronzer that brightens skin with slight shimmer
  • Toasted Fake an exotic vacation to Tahiti by dusting on a bit of our matte bronzer
  • Gilded Lacey veins of gold in a smoldering bronze shimmer bronzer

Eyeshadow Primer Potion Tubes ($19.00)

  • Original Sheer
  • Eden Matte nude
  • Sin Champagne shimmer
  • Greed Gold shimmer

Lip Love ($16.00)

From the mighty Lisa Rinna bouche to the barely-there Kate Hudson pout, all lips need love. Shower your kisser with the finest affection and prove your love with Lip Love Honey-Infused Lip Therapy by Urban Decay. With a honey scent that guarantees you’ll be getting’ some sugar, Lip Love conditioning lip oils keep your lips smooch-able while increasing fullness and giving a hint of tint for that perfect “no-makeup” makeup look we all crave.

  • Drizzle Sheer baby pink
  • Failbait Sheer coral
  • Lolita Sheer bright pink
  • Stung Sheer blackberry
  • Taunt Sheer nude

Meltdown Makeup Remover ($TBA)

Having trouble getting all of your long-lasting makeup off? Does your waterproof eye makeup seem more like it’s tattooed on? Don’t have a celebrity-style meltdown. (We have enough people claiming to be God and promising us a short spaceship ride to heaven.) Instead of opting to be a hot-mess, take it all off with Meltdown Makeup Remover by Urban

Quinceanera Bag ($26.00) (Limited Edition)

It’s our birthday and we’ll sparkle if we want to! Help us celebrate 15 years of beauty with an edge, and – according to Latin American tradition – our entry into womanhood. Introducing the second of our limited-edition 15-Year Anniversary items: the Quinceañera Bag. Flashy in the coolest of ways, our Quinceañera Bag glitters purple and holds a sh*t ton of your favorite stuff!

Rollergirl Nail Kit ($28.00) (Limited Edition)

  • Fame Champagne shimmer
  • Love Train Opalescent shimmer
  • Miss T Bright orchid fuchsia
  • Superfreak Gold shimmer base with gold micro-glitter
  • Woodstock Hot pink
  • Xanadu Sheer purple base with purple glitter

Rollergirl Eyeshadow Palette ($32.00) (Limited Edition)

  • Darkhorse Bronze patina
  • Suspect Golden with dimensional shift
  • Verve Pale champagne with oyster shimmer
  • Woodstock Hot pink with subtle fuchsia shimmer
  • Whiskey 24/7 Liner Dark brown
  • Crush Lip Junkie Lipgloss Sheer bright hot pink

Urban Defense ($30.00)

  • Halo Sheer alabaster for fair skin tones
  • Bodyguard Sheer nude for fair to medium skin tones
  • Bulletproof Sheer sand for medium skin tones
  • Forcefield Sheer fawn for medium to dark skin tones

Availability: Sephora, ULTA, select Macy’s;, Rollergirl Nail Kit is available at Macy’s and April 2011.


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Comments on this post are closed.
Mariella Avatar

Wow – FINALLY they are putting Primer Potions in tubes (all 3 shades too)- not before time! Time for me to treat myself to a new TUBE of the original!!! Now all they have to do is remove the crazy, falling glitter from Maui Wowie, Midnight Cowboy Rides Again, etc. and I will have such faith that they are listening to consumers. Lots in this collection to interest me (better start saving my pennies!) – the bronzers and tinted moisturizer, especially!

Ryou Avatar

Do you know if the Primer Potions in tubes are limited? I know they’re supposed to be limited on Sephora, but then again the professional sized Primer Potion is permanent on Urban Decay site, although it’s limited on Sephora.

Can’t wait for the review! Thank you always. ^__^

ainat Avatar

The primer potion tubes are now how they will be sold everywhere, even Sephora. I think their wording is confusing people: “Exclusive to Sephora for a limited time” means that right now the only place you can get the tubes is at sephora.

Lauren Avatar

I use the tinted moisturizer and I love it! Awesome coverage and feels great! Super lightweight! Can be used alone (with bronzer) that’s how I wear it, or as a base for your powder.

Jules Avatar

I see the nude primer is going to be in a professional size tube. YAY I’m excited for that. I have the regular UDPP professional size and the packaging makes me so happy.

Caitlin Avatar

Primer Potion in a tube?! I’m almost out of my Too Faced Shadow Insurance, so I may actually try UDPP now. I refused to buy it in the old packaging. The bronzers look great, too. Are they matte or shimmery? Hopefully there will be something that works for my NC15 skintone.

Lauren Avatar

two of the bronzers are shimmery. One with gold flecks and one with a more silvery sheen. One bronzer (Toasted) is matte. Perfect for contouring.

karen Avatar

Do you know if they will be making the primer potions in tubes permanent from now on? I despise the old packaging. haha. I’ve been needing to purchase a new one, so I’m glad these are coming out now!

leesie Avatar

Yay for new packaging! I use Urban Defense, and the packaging is kind of annoying as it is, and /everyone/ has been complaining about the UDPP packaging forever now.
Also, ooh, a palette! It’s been a long time since I’ve seen a UD palette I’ve had to have, so, uh…maybe this’ll be it? Maybe?

Rebecca Avatar

SO excited Urban Defense is coming in a tube! When I tested it from the pump, I tested it a few times at different Sephoras so I don’t think they’d all been sitting around forever, I felt that there was a bit of resistance with the pump and it shot out a lot at once. (I don’t know if this is from the pump, but it was very thick as well, I hope they thinned it out/the tube will help)

Julia Avatar

it only took how many people to complain about UD packaging before they changed the tubes for good? lol but I look forward to the reviews. UD isn’t sold here in Australia but my stepdad is going to the UK for a few weeks on Monday so I might have to make him do a girly run.

Lauren Avatar

Naked Palette is an all the time palette. Just gotta stay on it.. Get on stores lists to call when it comes in. We just ran out at my store last week, should be getting next shipment by third week of April.

Harley Avatar

The Naked palette actually back in stock on Urban Decays website. 🙂 I bought mine on Friday at my local Ulta, they had them sitting on the counter at checkout so I was lucky to see them.

Alex Avatar

Looks exciting. I saw what looked like a glittery purple makeup bag on UD’s facebook with their mention of this collection… if so I’m in trouble…

Maya C Avatar

Why oh whyyyyyyyyyyy hasn’t Urban Decay done permanent, full-sized nail polishes. I love their colors and their formula. I just want GIANT sizes of them. Please, pretty please, Urban Decay fairy, make full sized nail polishes.

Maya C Avatar

Also, I am on the edge of my seat for the palette review. I adore their palettes. Oh goodness, practically all of my makeup is Urban Decay now. I need to branch out.

Laura Avatar

UD is nice – I like their Naked Palette, but I really like the eyeshadows from Inglot. I got the eyebase & honestly it isn’t great, it is dark & one of the main ingredients is vegetable oil? I like Laura Geller for Blush, oh there are so many out there – just sample around stores & read for reviews 🙂

Makenzie Avatar

AHHHHHH I was so excited to see this. Im a palette collector, so hopefully the palette isn’t full of repromotes like a few palettes have been (im buying it regardless, is that bad?!) & the other must buy for me regardless is the nail polishes because I missed the last ones that came out last summer I think? Other than that, I think I might pick up a tinted moisturizer, your review will be my deciding factor! haha. The suspense is killing me to see that palette, ahhhhh! xx

Sarah Avatar

Ooh I’m excited to see this! My local UD counter gave me some hints about what some of the upcoming 15th anniversary sets might be, that palette looks like one of the ones he was talking about! Excitement!

Elizabeth Avatar

Boo, only 6 nail polishes for the same price (and Woodstock is from the Summer of Love kit, too)… I guess I’ll just wait for it to go on sale on HauteLook! 🙂

Amanda Enn Avatar

Primer potion TUBES?! FINALLY!!!!
Too bad I just repurchased a tube of Too Faced’s… oh well.

This is only available in the summer?

Quinctia Avatar

I’m hoping this will be out in EARLY April, since Ulta just sent me one of the 20% off anything certificates valid for then.

I’d love to get the polishes, and if there aren’t a ton of dupes in the eyeshadows…

Momo Avatar

On the subject of summer make up, I was wondering if you ever had trouble with make up getting spoiled over the summer? My apartment gets insanely hot during the summer days, and I’ve had to throw out plenty of make-up that overheated 🙁 I’ve considered putting things in the fridge but I’m not sure that wouldn’t ruin it as well… have you ever tried that? Any suggestions? Love your blog by the way! Awesome resource for make-up lovers! Thank you!

Debbie Avatar

Do you know when their friends and family sale would be? I’ve never had any UD products aside from their eyeliners before and I’m interested in finally trying their primer and tinted moisturizer.

Leiris Avatar

Generally, they have one in the spring and one in the fall, but naturally, that’s never a guarantee. Sign up for their emails and you’ll be informed when they have it. It’s normaly 20-30% off.

Emily Avatar

I know I may be the only voice on this but-bleh. I loved the first five years of Urban Decay when they weren’t trying to be grown up- that’s what all the other HE lines are for. UD was the HE alternative for dolls like me who find names like Xanadu, Rollergirl and Woodstock completely abhorrent to a punk/ rockabilly/aesthetic. I mean the original ES containers were manhole covers and the lipstick tubes were bullets. That goes with the moniker “Urban Decay”. While they’ve been going towards the LightSide for years I think this sticks the fork in it. It’s time to rename it Suburban Sprawl. I know I come off like sour grapes but I am so disappointed because this was the company that did it best back in the day.

Pariah Avatar

I’m excited about the UDPPin tubes, and they are already available at sephora! I’m excited about the bronzer as well. I might get the nail polish, I don’t know. Same goes for the palette, I have two out of the 4 e/s and a whiskey liner, so I might pass on that.

Is the bag just a bag? or does it come with goodies? I’ll be a little disappointed if it’s just a bag. I’ve been eagerly awaiting the release of the next 15th anniversary product and I was really hoping for more make up.

Amanda Dubs Avatar

oh wait! I just read what it is up there XD I shouldve read it all first. But 26 bucks seems so cheap compared to the 92 I paid for the first item. Hmm. Im really anxious to see it.

valentina Avatar

“From the mighty Lisa Rinna bouche to the barely-there Kate Hudson pout”
i’m sure these women gave the okay, and most likely were remunerated handsomely, but i find this line quite repugnant. it’s enough that we are bombarded with images of celebrities who cosmetics campaigns ask that we compare ourselves to, but in writing??! and the way the two are pitted against each other… ughh, too much.

Crissy Avatar

The only ones I was interested in were the baked bronzers. I was sorely disappointed to find out that they are repromotes. It would have been nice if they came out with new bronzing shades. Oh well. More money to spend on MAC stuff I guess.

Ana Avatar

Christine, will you be reviewing / swatching the Lip Love glosses? I’ve heard that it doesn’t matter what color you buy because they are so wicked sheer. If so, I think I’ll be skipping them.


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