Urban Decay Naked Ultraviolet Palette Coming Soon

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Urban Decay Naked Ultraviolet Palette Coming Soon
Urban Decay Naked Ultraviolet Palette Coming Soon
Urban Decay Naked Ultraviolet Palette Coming Soon
Urban Decay Naked Ultraviolet Palette Coming Soon
Urban Decay Naked Ultraviolet Palette Coming Soon
Urban Decay Naked Ultraviolet Palette Coming Soon
Urban Decay Naked Ultraviolet Palette Coming Soon
Urban Decay Naked Ultraviolet Palette Coming Soon
Urban Decay Naked Ultraviolet Palette Coming Soon

Release Date + About the Launch

Purple has been Urban Decay’s signature since day one, so we’re bringing you wildly wearable shades with the new Naked Ultraviolet Eyeshadow Palette. Our supercharged lineup is designed to look good on everyone – these 12 intensely pigmented mattes, metallics, and holographic shimmers are a lucid dream come to life. Add a versatile pop of purple to every eyeshadow look, from soft to bold. It’s time to experiment with this futuristic mix of peachy neutrals, trippy lilacs, magnetic violets and blacklight purples.

Naked Ultraviolet pops on our newest UD Global Citizens – we’re welcoming singer/dancer Normani and actress Camila Mendes to the Urban Decay family.

Coming Soon

Products in the Launch

Naked Ultraviolet Eyeshadow Palette, $TBA (TBA)

12 vivid neutrals with a purple pop.

  • Trippin’
  • Mind Slip
  • Dazed
  • Hacked
  • VR
  • Lucid
  • Optimized
  • Warning
  • Cyber Punk
  • Euphoric
  • Purple Dust
  • Digital


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Elyssa Avatar

It has been so long so I’ve been excited by a new Urban Decay product. I hope the quality on this is good because I am LOVING this!!

Maggie Avatar

I had the same thought about how a purple palette from Urban Decay has been a long time in coming–especially since the brand was once known for it–not to mention that their website color scheme, packaging, and logo are all purple. I’m all over the color story and am crossing my fingers over the quality!

Sarah Avatar

Since Heat, I’ve been bored with all the Naked releases. But not this one. No. This one is GORGEOUS!

I hope she swatches well, because dang I think I might need this.

Blue Avatar

Loooool why is this part of the Naked line? Is it just what they’re calling their rectangular 12 pan palettes? Misnomer aside, I honestly love this and really appreciate the return to the brand’s original signature colors. The white/green duochrome is particularly inspired in the context of the color scheme and reads as exciting and modern, yet also very old school grungey UD. I hope this palette lives up to its promise because it really grabs my attention.

With strong greens firmly making a comeback lately (Thank you, Melt.), it’s nice to see purple coming out of retirement. It was such a dominant color of eyeshadow during my adolescence it was pretty shocking to me how hard to find and niche purple had become in the last ten years.

tina Avatar

That pastel green is a stroke of genius! Christine, you once did an eye look with a light green/aqua color on your lower lashline and it was beyond beautiful! & I think this palette kinda works off that idea, where the contrasting color & hue could be used to give the purple shades a duo-chrome-illusion effect. And as a shimmer topper (as opposed to chalky pastel matte), it’d be flattering for every skintone too. The palette is like a Norvina but better vibes.

Emily Avatar

I’m a sucker for purple. I’d like to see swatches though before I buy because money is tight. I was actually a bit disappointed with Naked Cherry, but Naked Honey redeemed UD in my eyes. I’m hoping it’s as good as Naked Honey!

Veronica Avatar

Nope, not feeling it… Plus my skintone has a very strong yellow undertone, purple eyeshadow just looks like bruises on me.

I would be all over a green Naked palette, maybe even some blue with pops of teal.

ReaderRita Avatar

I am SO with you on that! And haven’t brown/orange/warm shades been done to absolute death? Maybe they included them just so they could call this “Naked”. (Woulda been better if they replaced those browns with mauves or greens and called it “Space Alien Naked” or virtually anything else….)
Is it just me or has Urban Decay lost their (formerly leading) edge? They seem SO mainstream and uncreative the past several years. Sad from a company that used to pretty much lead the colourful way.

Kimberly Avatar

Same. I don’t need any more neutrals. UD had a chance to wow us with purple, and instead they sent a half-baked pile of orange with some purple on the side–less than half the palette is purple! Hard pass.

Genevieve Avatar

I was wondering when UD would finally get around to creating a purple themed palette – after all we’ve had cherry, honey, red/orange…. The only shade that I am not quite sure why it is there is Lucid – the aqua colour. It looks out of sync with the rest of the colour story.
I just hope it is a good one – for all the purple lovers out there. No yucky glitter shades to ruin the party.

ReaderRita Avatar

I’ll wager that Lucid is some type of duochrome or topper. What the photo shows might not be how it shows up on the eye. But, I could be wrong; it’s just my thought…
And three cheers for your glitter comment! I am so over having at least one shadow in each palette that I have to avoid, lol…

Susannah Avatar

Shuuuut uuuuup!!!! I WANT THIS PALETTE!!!! Even though I mostly wear Pat McGrath stuff now, the idea of a purple Urban Decay palette makes my heart go all a-flutter!! Can’t wait!

OliveUnicorn Avatar

I really want to like this , like I love the colorstory but at the same time I’m worried about the quality as the Wired collection was kind of a let down . Colors I love but the reviews were pretty bad . But UD used to be known for thier amazing purples.

Mariella Avatar

There was a time waaaay back when purple was my thing (I think one of my first “luxury” eyeshadows was Estee Lauder Smokey Plum more than 40 years ago) but no longer. I’m not crazy about Warning and Lucid but still might end up getting this at some point. I am really happy, though, for all of the purple-lovers out there. It’s clear from the comments here that there are lots and lots of them and they’ve all been waiting for something like this so I really am glad for them!

Tiffany Avatar

This is near to the exact color story of Rimmel Electric Violet- although this will be much much better pigmentation. But i do look at this and think ‘I own it.’

Nicole Avatar

Ok UD…you have everyone’s attention! Gods I really hope this is amazing. I’ll be handing over cash and Ulta points for sure.

Kaylee Avatar

Am I excited for a primarily purple palette? Yes. Do I think this is not a “NAKED” palette? Extra yes. The whole point (and correct me if I’m wrong) of the moniker NAKED was that it was undressed/neutrals. Such a small nitpick considering UD has some amazing purple eye shadows and so I have high hopes that this will be good. I just wish they the name made a bit more sense.

MichelleChefNYC Avatar

I had the exact same thought about the NAKED moniker, this is the farthest thing from naked hahahaha… but I think they have basically abandoned the neutrals concept already with palettes like Cherry and Heat, although this is definitely the wildest departure.

Nikki Avatar

These purples look like amazing shades. I hope this is the beginning of a cooler toned palette trend. UD eyeshadow formula just fades and creases like crazy on me, despite primers. I think it is too soft. But, I would love to see similar color schemes in from other brands. (Fingers crossed).

hollytriedit Avatar

This palette inspired me to pull out purple eye shadow and top it with the Kristen Leanne green duochrome in Leo. It looked really good! I used a light hand with the green, so it just added a subtle something. I think this could be a great palette if the quality is there. I’m hoping one of the purples is a dupe for UD’s Infamous.

Jane Avatar

Would have been better without the first three colors. Okay, if this is an A- and I find it on sale, then maybe I’ll buy a UD palette again. Haven’t purchased a palette from them since Nude III. (Yes, believe it or not). Prefer their singles.

Z Avatar

I haven’t been a big purple wearer for a long, long time, but if I was then this would be something to pick up. I rather like my Honey palette and think UD can nail a formula and color story well when they commit.

MichelleChefNYC Avatar

Interesting color palette… nice to see something different from UD…. will be curious to see how all those purples perform with how difficult purples can be to formulate, especially that pastel. I have found over the years that the UD formula just doesn’t work well for me, I find things just get muddy when I blend them out… still tempting if this performs well though hahaha

Sue Avatar

Eh… there are purples, yes… but that doesn’t make this a cool-toned palette (ala the Laura Mercier Artiste or MJ Steeletto palettes). Looking at the first 3 shades, it looks more warm/neutral to me! Will wait to see swatches.

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