Urban Decay Goddess Eyeshadow Review, Photos, Swatches

Urban Decay Goddess Eyeshadow
Urban Decay Goddess Eyeshadow

Urban Decay Goddess Eyeshadow

Urban Decay Goddess Eyeshadow ($17.00 for 0.05 oz.) is described as a “midnight blue with lots of electric blue micro-glitter.” It’s a dark, navy blue with lots of blue micro-glitter (more shimmer-like than glitter-like). It has a subtle sheen in its finish.

This is one of the less impressive shades I’ve tried by Urban Decay–it lacks all the hallmarks of why Urban Decay’s eyeshadows are famous. It’s not buttery, soft, or smooth–it’s gritty and stiff to work with. It’s not richly pigmented; instead, it’s patchy, dry, and applies unevenly. The micro-glitter is the least concerning characteristic, even though there is some fall out, it’s not too troublesome–it’s really the poor texture and color payoff that make this shade worth passing on. Try Make Up For Ever #81 is a much better alternative!

Urban Decay Goddess Eyeshadow Review, Photos, Swatches


Urban Decay Goddess Eyeshadow
Urban Decay Goddess Eyeshadow

Urban Decay Goddess Eyeshadow
Urban Decay Goddess Eyeshadow

Urban Decay Goddess Eyeshadow
Urban Decay Goddess Eyeshadow

Urban Decay Goddess Eyeshadow
Urban Decay Goddess Eyeshadow

Urban Decay Goddess Eyeshadow
Urban Decay Goddess Eyeshadow

Urban Decay Goddess Eyeshadow
Urban Decay Goddess Eyeshadow


Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
alicia Avatar

So funny – I have this and am wearing it today, and thought all the things you said about it being patchy, stiff, and hard to work with. This is why I rarely wear it!

Emily Avatar

Actually I have this eye shadow and adore it! I like to put down a creamy navy base under it and then pat it over top and do a shimmery inner eye! I recommend trying that! It may not be the easiest eye shadow to work with but once you find the right ways to use it, it’s gorgeous! I did some friends’ make up using this and they all loved it! Just how I feel about it!

Monticka Avatar

I like it!
If you really take the time to really pack the shit out of it on top of a dark blue or black sticky base, it’s to die for!

Sarah Avatar

This is weird and was an unexpected review. I have this eyeshadow and it isn’t patchy or hard to work with for me. As a matter of fact, its smooth just like the other Urban Decay products I have. I did buy my Goddess several months ago, sometimes in 2010. Do you think the newer batches are bad possibly?

xMissxAndristx Avatar

I love this shadow. I rarely wear it, because I don’t do blue often.But the texture is smooth and I find it to be highly pigmented.

Joanne Avatar

oh no, I just bought this one! It looks gorgeous in the pan, of course. oh well- I used it once so far and liked it. It’s true it’s not as smooth as some of the others, but I like the color. I think I’m going to stick with it and make it work! 😀

Aplus Avatar

This is the first Urban Decay e/s I ever bought. I don’t find it hard to with. It’s shimmery w/o brig chunky glittery. It a rich blue rather than a true navy. I love it.

Lisa Avatar

Congrats on your 10k posts!

I have the patchy, hard to work with, totally not buttery at all problem with my Woodstock, and all I see are great reviews on it. Do you think that different batches are made differently and some just turn out to be duds?

AnGeLwInGz Avatar

This is the only UD shadow that I actually hate. Really I can handle the other glitter ones, as they are pigmented/shimmery enough to leave a good base after the fallout occurs. I have tried Goddess wet and dry and both ways yielded the same results. The only reason I don’t throw it away is because I have every other UD shadow (single tokens) and it would throw off my collection. It’s such a drag because in the container it looks absolutely stunning.

Laura Avatar

How funny – I have this shadow and I find the glitter fallout the biggest problem with it! I’ve never really had much of a problem with the pigmentation or texture. It’s not UD’s greatest for sure, but I still find it pretty good.

stacey Avatar

I bought MUFE #81 eons ago…like 15 years ago. One of my first MUFE shadows from Saks….I dont think Goddess looks like #81…it appears much darker and dont have the glitter. I keep all makeup forever ….stays in my frig.

meme Avatar

I like to do a smokey eye with a nice navy and blend with lighter shades to make it not so hi here is my blue eye shadow. But this one is a bit dense looking to me. I would really have to swatch it myself to know if I would want it. $17 for these I don’t want to make a goof. But don’t get me wrong – UD is my all time fav eye shadow…and I am sooo sad they have taken down their matte line least for now…though I think they are putting it back up slowly with the best sellers and taking out some of the wild/weird ones and putting in some new shades. I adore UD mattes – next to Laura Mercier, it’s been the best matte shades I ever found…and I need mattes – I ADORE them.

Ani_BEE Avatar

Goddess was my first full sized shadow from UD years ago. It sad it still has the same Horrible formula. XP Good thing I bought the Urban Arsenal palette first. Loved that palette so I still had something to measure the brand by.

Rosie Avatar

I have tons of UD eyeshadows, and I have to agree with Christine’s review. This shade has noticeably less pigment than most of their shades. It doesn’t stay on the brush well. I found a Cover Girl shade similar to this one (named Sapphire Sparkle) that I like much better, and I don’t usually wear drug store brands.

Andrea Avatar

Before I bash UD, let me say I am a huge fan normally- I have well over $1000 worth of it (my husband would probably divorce me if he knew). I got this eyeshadow as a gift last year and I have to agree with Christine- it does go on patchy and is hard to work with. Very disappointing because it’s so pretty in the pan.

Aly Avatar

I actually have this eyeshadow and I do agree, it’s a little patchy but other then that I like it. It depends on how you work with it, I think.

Rachael Avatar

So glad you wrote this and rated what I would give it! In the pan, its such a lovely color with potential. On skin its just a total loss. I’m glad you’ve validated my findings! 🙂

Kristal Avatar

Agreed. It’s difficult to work with, you have to really pack it on. My first UD purchase was a set of this and Midnight Cowboy..probably 5 yrs ago or so. Both were gritty and chunky…I didn’t like either of them, but I’m glad I gave UD a chance and tried out different colors because these are the only ones I really didn’t like.

Rosie Avatar

It’s crazy because I “used” to think oh if one product is good by a brand than all products must be. The color looks beautiful in the pan, but the swatch def. shows it’s cons which I would pass on this!!!! Bummer the color is soooo pretty!

Kayleigh Avatar

I think some batches of eyeshadows just don’t come out right or something… I actually have MAC Knight Divine which I hear about as being a great shadow all the time, but the one I have is SUCH a pain to work with and barely has ANY pigment at all!! Just bad luck I guess! I’ve never tried this shadow but the shade sure LOOKS gorgeous, too bad yours isn’t so gorgeous to use!

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!