Urban Decay Frenemy Vice Lipstick ($17.00 for 0.11 oz.) is described as a “bright pink with blue shift [with a Comfort Matte finish].” It’s a bright, medium fuchsia with strong, blue undertones and fine iridescent bluish-violet pearl. It had semi-opaque coverage and felt a lot more like the Metallized finish than a Comfort Matte finish, as it had more slip, a thinner feel, and was less cream-like. On me, this shade wore well for five hours, left behind a stain, and was lightly hydrating. MAC Show Orchid (P, $19.00) is darker (95% similar). Obsessive Compulsive Cosmetics Yaoi (DC, $18.00) is more shimmery (90% similar). ColourPop Sundae (LE, $6.50) is less shimmery, less glossy (90% similar). MAC Show Orchid (Steve J. & Yoni. P) (LE, $19.00) is lighter (90% similar). MAC Raspberry Cream (LE, $17.50) is more shimmery (90% similar). Maybelline Orchid Ecstasy (730) (P, $7.49) is lighter (90% similar). MAC Raspberry Pavlova (LE, $17.50) is lighter (90% similar). Guerlain #73 (P, $36.00) is warmer (90% similar). MAC Midnight Mambo (LE, $25.00) is more shimmery, darker, warmer (90% similar). MAC Ambrosial (DC, $21.00) is less shimmery (90% similar). Tom Ford Beauty Justin (P, $36.00) is warmer (90% similar). Milani Violet Volt (P, $5.49) is more shimmery, darker (85% similar). Too Faced Metallic Dream House (P, $21.00) is lighter, warmer (85% similar). MAC Girl About Town (P, $19.00) is less shimmery, darker, more muted (85% similar). Too Faced Lollipop (DC, $22.00) is more shimmery, darker (85% similar). Guerlain Rose Indien (563) (LE, $37.00) is less shimmery, more muted (85% similar). Melt Cosmetics Inolvidable (LE, ) is more shimmery, lighter (85% similar). Wet 'n' Wild Fuchsia with Blue Pearl (P, $0.99) is darker, more muted, warmer (80% similar). Marc Jacobs Beauty Flaming-Oh (330) (P, $26.00) is more shimmery, darker, more muted (80% similar). Fenty Beauty Gravity (LE, $19.00) is more shimmery, darker, more muted (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Sheer Anarchy Vice Lipstick ($17.00 for 0.11 oz.) is described as a “fuchsia [with a Sheer finish].” It’s a medium-dark fuchsia pink with cool, blue undertones and a natural sheen. It had semi-sheer color coverage–adds plenty of noticeable color while allowing the natural lip color to come through–and looks like a much darker fuchsia-pink on my lips than it appears initially swatched/in the tube. The texture had light cling, had some slip and was comfortable overall. The color lasted for five hours and lightly hydrating. MAC Heavenly Hybrid (LE, $19.00) is lighter (95% similar). Gucci Beauty Wife vs. Secretary (602) (P, $42.00) is lighter (90% similar). MAC Aim for Gorgeous (LE, $19.00) is lighter, less glossy (90% similar). Tom Ford Beauty Udo (LE, $36.00) is darker, warmer (90% similar). ColourPop Konichiwa (LE, $7.00) is lighter, more muted (90% similar). Guerlain Neon Pumps (065) (P, $32.00) is darker (90% similar). Chanel Jean (454) (P, $37.00) is lighter (90% similar). Givenchy Croisiere Fuchsia (309) (LE, $36.00) is cooler (90% similar). YSL Fuchsia Tourbillon (31) (P, $34.00) is lighter, brighter, more pigmented (85% similar). Buxom Exhibitionist (DC, $21.00) is brighter (85% similar). Chanel L'Indomptable (54) (LE, $45.00) is lighter, warmer (85% similar). MAC Ultramarine Pink (LE, $30.00) is darker (85% similar). Urban Decay Ladyflower (DC, $22.00) is lighter, brighter (85% similar). Urban Decay Anarchy (DC, $18.00) is darker, brighter (80% similar). Urban Decay Menace (DC, $18.00) is darker (85% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Crush Vice Lipstick ($17.00 for 0.11 oz.) is described as a “hot pink [with a Cream finish].” It’s a bright, medium-dark fuchsia with cooler, blue undertones and a cream finish. It had great pigmentation with a creamy, moderately slippery consistency that glided on easily but didn’t slide around too much as the consistency wasn’t that thick. The color wore well for five and a half hours and was hydrating while worn. Chanel Fuchsia (P, $37.00) is darker (95% similar). Estee Lauder Neon Azalea (P, $32.00) is lighter (95% similar). Urban Decay Crush (DC, $22.00) is less glossy (95% similar). Tarte Hey Sailor (P, $22.00) is less glossy (95% similar). Estee Lauder Power Grab (P, $32.00) is more muted (95% similar). NARS Michiyo (P, $34.00) is more muted (90% similar). NARS Yu (PiP, $25.00) is lighter, cooler (90% similar). Too Faced Melted Jelly Donut (P, $21.00) is darker, warmer (90% similar). Guerlain #73 (P, $36.00) is more muted (90% similar). Buxom Exhibitionist (DC, $21.00) is darker, warmer (90% similar). MAC Girl About Town (P, $19.00) is darker (90% similar). MAC Personal Statement (P, $21.00) is lighter, less glossy (90% similar). Tom Ford Beauty Electric Pink (15) (P, $55.00) is less glossy (90% similar). Bite Beauty Nearly Neon Fuchsia (LE, $26.00) is darker, less glossy (90% similar). Ardency Inn Twist (P, $25.00) is lighter, cooler (90% similar). Tarte Adorbs (P, $20.00) is brighter, less glossy (90% similar). MAC Be Silly (LE, $19.00) is lighter, less glossy (90% similar). ColourPop Casanova (P, $7.00) is less shimmery, lighter (90% similar). Urban Decay Anarchy (DC, $18.00) is lighter, cooler (90% similar). Maybelline Faint for Fuchsia (P, $7.99) is lighter, less glossy (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Shame Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep berry [with a Cream finish].” It’s a dark, burgundy red with subtle, warmer undertones and a glossy finish. It had semi-opaque pigmentation that went on fairly evenly (and a lot more evenly than the Revolution formula version), but some of the color gathered in lip lines, and it had some “chunks” that didn’t seem to spread out. This shade wore well for five hours but feathered slightly on me. It was lightly hydrating overall. Bite Beauty Liquorice (DC, $26.00) is less glossy (95% similar). Tom Ford Beauty Black Orchid (LE, $57.00) is lighter (95% similar). Makeup Geek Acoustic (P, $15.00) is more shimmery, cooler (90% similar). MAC Lingering Kiss (LE, $19.00) is warmer (95% similar). Obsessive Compulsive Cosmetics Black Dahlia (DC, $18.00) is cooler (95% similar). Maybelline Midnight Merlot (DC, $7.49) is lighter, cooler, less glossy (90% similar). ColourPop Paramour (LE, $7.00) is darker, less glossy (90% similar). Estee Lauder Brazen (P, $32.00) is lighter, cooler (90% similar). Urban Decay Shame (DC, $22.00) is brighter, less pigmented, warmer (95% similar). Revlon Black Cherry (P, $8.49) is lighter, cooler (85% similar). Bite Beauty Scarlet (DC, $24.00) is lighter, brighter (90% similar). MAC Venomous Violet (LE, $17.00) is lighter, less pigmented (85% similar). MAC Musky Amethyst (LE, $19.00) is more shimmery, lighter, cooler (85% similar). Chanel Rouge Noir (109) (LE, $45.00) is lighter, warmer (85% similar). See comparison swatches / view dupes side-by-side.

Urban Decay PDA Vice Lipstick ($17.00 for 0.11 oz.) is described as a “bright medium pink [with a Cream finish].” It’s a medium pink with cooler, blue undertones and a cream finish. It had mostly opaque color payoff with a lightly creamy consistency that applied without tugging on the lips. It had a little more slip, which resulted in very subtle streaking around the edges or when I pressed my lips together. This shade lasted for four and a half hours and was hydrating. NYX Summer Breeze (P, $6.00) is lighter (95% similar). Bite Beauty Nearly Neon Pink (LE, $26.00) is lighter, brighter (90% similar). ColourPop Pitter Ponder (LE, $7.00) is lighter, warmer (90% similar). Bite Beauty Cotton Candy (DC, $26.00) is lighter (90% similar). MAC Do Not Disturb (P, $19.00) is lighter, warmer (90% similar). Bite Beauty Lotus Root (DC, $24.00) is lighter (90% similar). MAC Speed Dial (P, $19.00) is lighter (90% similar). Clinique Wow Pop (P, $19.50) is lighter (90% similar). ColourPop Humble Pie (P, $10.00) is darker, more muted, warmer (90% similar). Too Faced 1998 (P, $21.00) is lighter, less glossy (85% similar). Hourglass I Believe (P, $34.00) is warmer (85% similar). ColourPop Fizzy Pop (LE, $7.00) is warmer, glossier (85% similar). ColourPop BYOB (LE, $7.00) is more muted (85% similar). ColourPop Cinderella (LE, $10.00) is lighter, warmer (85% similar). Make Up For Ever C206 (DC, $22.00) is brighter, cooler (85% similar). Laura Mercier Blush Pink (P, $32.00) is lighter, warmer (80% similar). Laura Mercier Rose Claire (P, $32.00) is lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Frenemy Vice Lipstick

Urban Decay Frenemy Vice Lipstick

Urban Decay Frenemy Vice Lipstick

Urban Decay Frenemy Vice Lipstick

Urban Decay Frenemy Vice Lipstick

Urban Decay Frenemy Vice Lipstick

Urban Decay Sheer Anarchy Vice Lipstick

Urban Decay Sheer Anarchy Vice Lipstick

Urban Decay Sheer Anarchy Vice Lipstick

Urban Decay Sheer Anarchy Vice Lipstick

Urban Decay Sheer Anarchy Vice Lipstick

Urban Decay Sheer Anarchy Vice Lipstick

Urban Decay Crush Vice Lipstick

Urban Decay Crush Vice Lipstick

Urban Decay Crush Vice Lipstick

Urban Decay Crush Vice Lipstick

Urban Decay Crush Vice Lipstick

Urban Decay Crush Vice Lipstick

Urban Decay Shame Vice Lipstick

Urban Decay Shame Vice Lipstick

Urban Decay Shame Vice Lipstick

Urban Decay Shame Vice Lipstick

Urban Decay Shame Vice Lipstick

Urban Decay Shame Vice Lipstick

Urban Decay PDA Vice Lipstick

Urban Decay PDA Vice Lipstick

Urban Decay PDA Vice Lipstick

Urban Decay PDA Vice Lipstick

Urban Decay PDA Vice Lipstick

Urban Decay PDA Vice Lipstick