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Urban Decay Eden Eyeshadow Primer Potion Review, Photos Swatches

Urban Decay Eden Primer Potion

Go Matte or Go Home! with Urban Decay’s Eden Primer Potion

Urban Decay Eden Eyeshadow Primer Potion ($18.00) is the newest version of Primer Potion to debut this spring season. Like the original Urban Decay Primer Potion and follow-up Sin, Eden helps to prevent creasing, helps your eyeshadow stay on all day long, and increase color vibrancy of eyeshadows.

Eden is a yellow-toned opaque primer. I wouldn’t be surprised to see some skin tones (probably those with yellow undertones and medium complexions) use this as a concealer in a jam. On me, I felt like when blended out on the lid, it looked slight yellower than my MAC Soft Ochre paint pot, but this has a much thinner consistency, though it still runs significantly more opaque than the original UDPP and still thicker and richer than Sin.

Unlike the original UDPP, which carries a slight sheen/shimmer, and Sin, which carries an incredibly metallic shimmer sheen (and it’s very pink-champagne), Eden is completely and utterly matte. It’s a good base for those wanting to keep their matte or satin eyeshadows just that, soft and with minimal shimmer. Also, it’s a nice way to kind of mattify some of the more shimmered eyeshadows you have, too.

I like it, and it didn’t really crease on me, which surprised me as UDPP creases on me, personally. It worked well with my skin tone, but I think those with more pink undertones may find this a little too yellow on them (just like Sin is kind of awful on me). It comes in the same genie-bottle packaging as the other versions of Primer Potion, so if you aren’t loving that curvy lil’ bottle, this isn’t any different.

I’ll probably stick with my MAC Soft Ochre paint pot for a matte, neutral eyeshadow base (like the thicker texture, less yellow, and no packaging woes), but I’m so glad Urban Decay has put out a truly matte Primer Potion! It’s about time and makes an excellent addition to their Primer Potion range!

If you want to know more about how products are evaluated, read out Rating System FAQ! 🙂

  • Product: 29/30
  • Value: 9/10
  • Ease of Use: 4/5
  • Packaging: 2/5

Recommendation:  If you’re in need of a matte-finish eyeshadow base… consider Eden!

Availability: Sephora

See more photos & swatches…

Urban Decay Eden Primer Potion

Urban Decay Eden Primer Potion

Urban Decay Eden Primer Potion

Urban Decay Eden Primer Potion
Griffith Stardust Eyeshadow layered over Eden (left), Griffith alone (right)

Urban Decay Eden Primer Potion
Sin, Eden, Original


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June Avatar

Hey Bridgette!

I use this as a concealer!! It’s sorta of my go-to for everything.. e/s primer, concealer.. it’s a great all in one deal! I find this helps pull color from some of the lighter shades like Uzi and Hot Pants from UD. I really really recommend it!

Anitacska Avatar

I don’t really like it, especially the packaging, it’s such an ugly colour. I like the original and the Sin UDPP, but I normally use Guerlain’s eyeshadow base anyway, which is matte, so will pass on this.

amy Avatar

I would probably pick this one up and try it because there are some very shiny shadows that I may want to make more matte for the daytime; however, I like my orginal UDPP very much because it is very versatile.

Rosie Avatar

I just bought Eden last Friday. I’ve only used it once but I applied too much and found it hard to blend in since I’m used to the consistency of the original one, plus the yellow got a little too close to my eyebrow. But that was my own clumsiness.

Shah'ada Avatar

I love how primer TOTALLY changes makeup!!! Griffith looks blah w/o the primer underneath . . . thanks for the swatches.

Do you only recommend soft ochre color as a base, or should any of the other neutral paint pots work as well? Like painterly?

Thanks Christine 🙂

Shah'ada Avatar

Awesome – ty. I went to a Mac counter this weekend (I never get to do that because I’m 1 1/2 hours away from the closes) and the MA used a paint pot as a base and I LOVED IT!!! My eyeshadow had NEVER stayed on and looked so fresh before in my life! I told him I wanted to buy it, but he didn’t include it in my purchase and I don’t know if he used soft ochre or painterly . . . he said it was a neutral beige. Sigh. Thanks for your help Christine 🙂

Beth Dileonardo Avatar

wow looks way to yellow for me but someone with darker skin might be able to pull that off. I think two faced shadow insurance is better easier packaging i hate having to cut the bottle id rather squeeze the product out.

Rachel Avatar

This is my least favorite of the UDPP’s. You have to change your technique when applying this one since it has a more runny consistency. I put a very small amount in the middle of my lid a blend out. I was also shocked at how yellow it was but it’s not so noticeable after you blend it out. I will not repurchase because I prefer the original.

HC Avatar

My technique: put VERY VERY small dots (like 6 or 7) all over your eyelid (using the tip of the doe foot applicator w/ a light hand), then blend it all together w/ your finger. The first time I used it, I put a whole swipe on my eyelid and that was WAY too much primer! When I use the original UDPP, one swipe is enough but for Eden, it’s TOO much!

Kristin Avatar

I have oily lids and usually apply shadow insurance and with painterly over it on days when I don’t wear shadow (to neutralize and matify). Do you think this would mix these 2 steps into 1? Would I get as good a result?

JoElla Avatar

I really wish they would change the packaging for these. I would love to try it, but have heard horror stories about how much is left in the tube. I am not talented enough to cut it open and scoop the rest out.

Rachel Avatar

I hate the packaging too but when I think it’s at the end I stick the tube in warm water, not submerging the seal. This makes the product run to the bottom of the tube and it lasts much longer. When it gets to the end of that is when I depot it.

Vijaya Avatar

If you submerge it in hot water and let it sit for a while, the product will mostly settle to the bottom, like with lipgloss.

I agree, though, that they should change the packaging. I don’t like having to use silly tricks and things. I paid good money for it, I shouldn’t have to work for it too!

dolce aria Avatar

I can’t use this anyways, being very pinky. But I’m curious.

If you’re someone who finishes their skin, and THEN does the eyes, it seems like this would make it a MISERY trying to clean out shadow fallout. Is there a market for a dual primer/concealer?

But then, maybe that’s just me. I occasionally use concealer under my eyes, but even then, that’s it.

Nicole Avatar

I have never tried the UD primer potions, but your swatch of Griffith has me really considering it! If it would help me to get more use out of my eyeshadows, then why not! Sometimes I don’t want to use a cream shadow or paint pot…hmmm….

Jessica Avatar

I seriously can not believe udpp creases on you! that must be so horrible! it’s the only thing that works for me! i don’t have a lot of darkness on my eyes but I have a slight pigmentation so I cant wait to try this out. Ive always been baffled at the fact you use mac pp as bases, i hardly ever use mine but I will try them out one day. also i know nyx jumbo pencils crease on everyone but over udpp they blend/stay on like a dream. you should do like a primer/base series and discuss them all lol

Melissa Avatar

Thank you for reviewing Eden. It’s been sitting in my basket on; I wasn’t sure if it was necessary because I have Painterly and Soft Ochre (I can use either although Painterly looks better). I had been wondering if Eden worked better than the Paint Pots to prevent creasing. Your input is really helpful; I’m going to dump it from my basket. Thanks again!

traca Avatar

God I’m glad that UDPP creases on someone other than myself. I thought I was just crazy. Christine, paint pots crease on me as well. Have you found anything else that doesnt crease? Anybody? I am tired of putting time into my eyeshadow application to have a greasy mess by lunch.

kurisu Avatar

Are your lids oily? And how much of the product are you using? UDPP doesn’t work with everyone, but sometimes with the right technique and the right amount, it might end up working for you! I’m not going to lie though – there have been times where my eyemakeup has creased, but it’s usually very minimal and it happens after maybe.. 10+ hours XD

Have you tried Benefit’s creaseless cream shadow/liners? Sometimes I layer Benefit’s cream shadow Hunny Bunny on top of UDPP and it provides EXTRA staying power and I have practically NO creasing the whole day! You can probably try the cream shadow alone as well, because I heard it’s similar to MAC’s paint pots. Unfortunately I don’t own any paint pots, but I need to finish my UDPP before converting, hehe 😛

Karli Avatar

Oh, god. I reeeeally want this. I love original UDPP.
But I’m extremely pale (with pink undertones). And I just don’t know if it will work on me or not. I think it might be too dark. 🙁
It seems lighter than Sin, though. (Which is good, because I can’t use Sin. WAY too dark).

Do you know of any other matte shadow primers that might work on someone that’s paper white?

Karli Avatar

Yeah, I have. It’s a bit dark. But I can work with it. I usually have to put something over it (like NYX’s Milk pencil) to make it lighter. Which is what I have to do with every primer I’ve bought besides UDPP.

Catherine Avatar

Ooooh. I might get this next when I run out of the regular then. The regular creases on me in 5-6 hours so I layer with MAC Painterly … but if this has even better staying power (maybe because it’s matte?) that would be so awesome! Will have to try it out to see.

Pa Kou Avatar

I LOVE sin! I can’t wait to try this one out as well. I hope they do change the day..but then it wouldn’t be “potiony” huh? 🙂

Lulee Avatar

omg i got this last week and i tried it out yesterday for the first time and it was AMAZING. it brightened up my dark lids in a flash. this is definitely an HG for me and i would recommend it for anyone with darker lids.

alienman Avatar

This actually pisses me off that after all that bitching we’ve done as cosmetic consumers, they still have the gall to roll out another primer in that god-awful packaging. Not that UDPP ever even worked for me in the first place, but god damn, couldn’t they at least give a frick what their customers have to say?

Leah Avatar

This product is fantastic! I get creasing from the original UDPP as well but this one does not crease on me. The color and finish are perfect. Couldn’t ask for more!

sharon Avatar

im in love with this UDPP.. its just me or Eden works better on blending eyeshadows than de original UDPP? i havent try SIN, so… i really love EDEN. <3

Catherine Avatar

I got this as a sample from Sephora and didn’t LOVE it as a shadow primer, but I love it as an under-eye concealer! Imagine concealer with the staying power of UDPP! Good stuff.

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