Urban Decay Born to Run Palette for $29 at Ulta, Nordstrom, Macy's

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run Eyeshadow Palette is available for $29 (regularly $49) Ulta, Nordstrom, Macy’s, and through Urban Decay directly as well.  It’s a fantastic palette, and at $29, it’s really just the cherry on the top.  Sephora is now showing it at the sale price of $29. The deal should be live through June 1st (or while supplies last).

Everything You Need to Know About Urban Decay Born To Run

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run 21-Pan Eyeshadow Palette

Urban Decay Born to Run Palette | Look Details

Urban Decay Born to Run Palette | Look Details

Urban Decay Born to Run Palette | Look Details

Urban Decay Born to Run Palette | Look Details

Urban Decay Born to Run Palette | Look Details

Urban Decay Born to Run Palette | Look Details

Urban Decay Born to Run Palette | Look Details

Urban Decay Born to Run Palette | Look Details

19 Comments

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Janice Avatar

I picked mine up with my Ulta points awhile back, points I didn’t even realize I had, until the SA told me!. So, got it for free! I really enjoy it. Wish they had an ivory completely matte color in there though. I have to pull out my LM Vanilla Nuts. Not the end of the world. Lol.

Deborah S. Avatar

This is one of my favorite palettes ever. As you all know, this was the only palette that my daughter and I took to Europe for our 5 week trip. It is so versatile, easy to use and traveled really well. I have no regrets, which isn’t saying much since I rarely regret!! It was a workhorse for us on that trip and I don’t think we could have picked a better palette to take on such a long trip.

Seraphine Avatar

Such a cool palette at such a great price, but there are only about 10 shades I’d really use. That comes to only $2.90 per shade, which makes it seem worth it, but do I really need another big palette taking up room on my already crowded vanity?

Becky Neemann Avatar

I was thinking I would order too until I read your comment and looked at the colors again. You’re right. I’ve got plenty of these colors in my makeup horde. It’s not a bargain if I don’t need it, right? My husband thanks you. ?

Sarah Avatar

I’ve wanted this palette for some time and at this price, I figure why not? The reviews are positive and I like the tones. So, I sprung for it.

I’m looking forward to trying it.

Elissa Murray Avatar

Oh I didn’t think of that…hmmmm you’re making me think I might want to pick up another one as a back up just in case at that price!

Jessica Avatar

If anyone is interested, the Coloured Raine Safari Raine palette is $30 (regularly $39). Plus, you can use Temptalia’s code (like I did), and it takes it down to $27. I decided to grab that instead of Born to Run bc I know I’ll use all the shadows in the CR palette and I’d probably only use a little over half of the UD palette.

Maggie Avatar

Very tempting. However, the color story is darker and warmer than what I’m currently into so I might pass. Plus, I own dupes to most of these (but not in the UD formula, which does well on my eyelids). Going to swatch in store to be sure

Terri Avatar

I kept hearing that the pigmentation wasn’t there on some of the shades, so I opted for The Around The World palette from Ccolor cosmetics at 15 along with a discount code which brought it down even more. It’s a great dupe with better pigmentation.

Jane Avatar

I know it received good reviews, but I just turn round and around about this palette; I like it, but now it seems too dark (and I really tend to go for dark eyeshadows). Oh well, even at this price, I’m still saying, naw.

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