Urban Decay 15th Anniversary Eyeshadow Palette Swatches Sneak Peek

Urban Decay 15th Anniversary Eyeshadow Palette

Urban Decay 15th Anniversary Eyeshadow Palette

Urban Decay 15th Anniversary Eyeshadow Palette ($55.00 for 15 x 0.05 oz.) includes fifteen brand new, never-before-seen shades in a limited edition palette. These shades are: Midnight Rodeo (brown pearl with silver), Tainted (pale matte purple with golden shimmer), Deeper (deep shimmery golden brown), Midnight 15 (oyster pearl with silver glitter), Junkshow (metallic bright pink with slight blue shift), MIA (dark velvet brown), Vanilla (creamy white gold), Omen (metallic bright purple with blue shift), Ace (dark gunmetal), Flow (soft peach shimmer), Evidence (deep metallic blue), Blackout (darkest, must saturated black), Chase (bright bronze), Deep End (bright teal), and Half Truth (deep greyish purple).

I will have full photos & swatches up ASAP! Wanted to get you some sneak peek stuff right off the bat, because it hits urbandecay.com (along with the rest of their fall products) on July 12th!  It will launch at Sephora, Ulta, and select Macy’s both in-store and online, as well as beauty.com (there is no announced launch date for other retailers than urbandecay.com).

See more photos & swatches!

Urban Decay 15th Anniversary Eyeshadow Palette

Urban Decay 15th Anniversary Eyeshadow Palette

Urban Decay 15th Anniversary Eyeshadow Palette

Urban Decay 15th Anniversary Eyeshadow Palette

Urban Decay 15th Anniversary Eyeshadow Palette

Urban Decay 15th Anniversary Eyeshadow Palette

Urban Decay 15th Anniversary Eyeshadow Palette

Urban Decay 15th Anniversary Eyeshadow Palette

Midnight Rodeo, Tianted, Deeper

Midnight 15, Junkshow, MIA

Vanilla, Omen, Ace

Flow, Evidence, Blackout

Chase, Deep End, Half Truth


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Mariella Avatar

For me, it’s Half Truth…and Evidence….and Deep End. I just hope that the glitter on all the “Midnight-y” shades isn’t the type that falls all over the place.

Christa Avatar

Agreed. As exciting as a new UD palette always is, I get the impression that these are recycled colors, or at least very similar to pre-existing ones. Midnight Rodeo = Suspect; Deeper = Smog; Midnight 15 = Verve; Junkshow = Woodstock; MIA = Darkhorse; Omen = Asphyxia; etc. And those are just the similarities that struck me upon first glance.

It would be interesting to see whether Christine could do a comparison of these colors with the ones already in UD’s range. I know new UD palettes always get hyped up, but I’m going to hold off until I can be sure that it’s actually hype-worthy rather than shell out money just because it’s UD and comes in a pretty, shiny box.

Jen (Cosette's Cosmetics) Avatar

I had the same thought about Half Truth/Romp. But the others — Junkshow looks similar to Freakshow in a hot pink, Woodstock doesn’t have that blue duochrome. Omen looks like Asphyxia except that Asphyxia is very very sheer (one of my favs but it drives me crazy how sheer it is). And they don’t really have a color like Deep End, which is gorg. Plus I want the shiny, shiny box. Glad I ordered one!

Amanda Avatar

So that is why they just had a sale- to get rid of old stock. Hm. Any idea what else is coming out w/their fall collection, Christine?

Angela Avatar

Very beautiful, I’m definitely getting it. Glad it doesn’t have SIN eyeshadow like all the other palettes. It’s going to be epic. 😛

Also, UD should do an updated NAKED palette with matte shadows only.

xMissxAndristx Avatar

on Twitter, someone asked if they’d be releasing a BOS in the summer, UD replied that the BOSes come out with the holiday release and hinted strongly that yes, there’d be a BOS4

JenJ Avatar

Must…have…this! *shakes*
Must…have…this! *shakes*
Now I wish I would have skipped on Tarte’s True Blood palette. Dah well. This will be mine!

Tish Avatar

Some colors look very similar to the ones in previous palettes except they are named differently. I hope I am wrong. I collect UD palettes and would love to have this since it’s their 15th Anniversary Palette.

Jamie Avatar

I agree with you. I was thinking the same exact thing…as much as i want it,it looks too similar to other UD shades i have. Hopefully i dont cave in. Gotta be strong!!

Tish Avatar

I’m still not too sure if I’ll be purchasing it after seeing the swatches and reading the review. They’re not entirely the same but close enough to convince myself that I don’t need it. Then again, I collect UD palettes and I don’t want to be kicking myself if I let this pass. I’m torn.

Bex Avatar

OOOOOHHHHH my gosh. this is exactly what I’ve been looking for all year! I knew holding out on the naked palette, and soft box would be worth it! Does anyone know if sephora will be getting this? or will it be exclusive to UD’s website??
tainted, midnight 15, and flow look amaaaaazing!!!

Monica Avatar

Oh, thanks for posting this! I’ve been in agony for a week now bc an auction for one of them just finished yesterday on ebay. I couldn’t tell if they were fake or not!! There are now 2 sellers selling them.
:s Item #270778817395

But now I’m super excited bc it is for real, yeah!!!!

Sara Roth Avatar

I was wondering if you knew if this was basically what they are releasing as their Fall palette or if they are going to do another BOS and release it in Sept like they usually do?

Serena Avatar

I am totally gaga over this palette! I never got the naked palette (still considering it though), but I prefer this one because it has such a great variety. Gorgeous!

heather Avatar

is omen at all like stars ‘n rockets(i might be in love with it either way, but are they similar at all)? thanks, this palette looks pretty killer. 🙂

leesie Avatar

I just made lots of awkward squealing noises. I was going to buy this even if it was entirely browns, but OH MY GOD, IT’S GORGEOUS.
Deep end is absolutely dreamy. Just…divine.
And FULL-SIZE, NEVER-BEFORE-SEEN shadows? Just pinch me.

Alicia Avatar

Oh, Urban Decay, I love you so damn much. This looks amazing, to say the least. And nary a MCRA to be seen! Wish I knew if this would be at Sephora, but I can’t risk it!

I also like how I thought to myself, “Wow, UD, no drug slang this time (though I find Junkshow suspicious)! Way to be classy!” Then research finds the hidden stash compartment. Oh, well.

Joanne Avatar

Hmm…Ace and Evidence are beautiful (and the name Junkshow is great; it makes me laugh!) but I feel like the range of colors could have been a little wider. On the plus side, I love the packaging and I can’t believe it’s a palette made up totally of new shades! Still, I actually think I’m going to pass on this one. :-/

ruru Avatar

Oh my! WIll this be available for a limited time? I want this so bad! I was going to get the deluxe palette, but I think this might be even better!

SatelliteDreamer Avatar

Very pretty! However, I don’t think I need it in my collection! Yes, I want it, but I feel like I have dupes for a lot of the shades. I’m thinking the pink in MAC Colourizations would be a good dupe for Junkshow.

It’s about time that Urban Decay put out a palette with all new colours though! It makes it a no brainer for those that are going to purchase it.

Betsy Avatar

AH! I need this! I’ve never bought anything from Urban Decay before because I tend to shy away from any glitter and bright colors, and I’m sort of a MAC addict… but these are just so beautiful!

Quinctia Avatar

Tainted is like my favorite Zoya polish (Zara) in eyeshadow form! All of the colors look spectacular, except Blackout. Even if it’s the best black ever (which, hopefully it is, since I’m going to get this palette without a doubt), I just don’t use black. I don’t think I’ve touched the blacks in my BoS, Naked palette, or Deluxe palette once. Let alone other random blacks in other shadow palettes.

Jenn Avatar

Hmm..at first glance this is totally gorgeous. But definitely have to pass. They look like previous shades just renamed. If they had brought this out in slimmer packaging like the Naked palette, I’d definitely buy it. You can do a natural/colorful/smokey eye all in one palette. Great for bringing along on vacations!

Sarah Avatar

Dear Urban Decay:
I love your neutrals–don’t get me wrong–but this palette is inundated with them, new or not. Also, the inclusion of only 1 matte color? For shame! However, because I still like 4 of the non-Naked-palettesque shades (and the math works in my favor), I will be purchasing this baby! 🙂 Please work on something for your matte lovers (because UD mattes are incredible!).
A girl with too many eyeshadows already 🙂

Sarah Avatar

True–UD is fabulous and not known for mattes, but having owned all of their mattes, I can affirm that they do a seriously incredible matte and don’t know why they won’t expand their matte range. As far as subtle, UD is my go-to for shimmery brights, but this palette only includes 6 shades that aren’t neutral. Aside from Tainted, Evidence, Omen, Deep End, Half Truth, and Junkshow, this is like an addendum to the Naked palette. A very much welcomed addition, nonetheless, as when working the math these are my “free” shades. 🙂

ana Avatar

I know the description says all shades, but these don’t look unique. They look very similar to old shades in previous palettes. Will you be doing dupe comparisons for this palette, Christine? It would be interesting to see if these shades ate duplicates of previous ones….

auroragyps Avatar

I actually have to say I’m disappointed. The colors are very pretty, but most are close to a lot of colors they’ve already done. I was hoping for some colors that are really different & totally “WOW”. Plus, I’m actually kind of ticked there isn’t a single shade of green, of which I’ve been hoping for some great new shades of from UD. I r a sad panda. 🙁

caroline Avatar

So happy I didn’t spend money on the 25% off F&F deal on Urban Decay. Now I must have this!! And Too Faced Matte Eye palette. I’m going eye shadow crazy!

SJean Avatar

Nice! Love the purples! I can’t really justify it, since I have the Naked Palette and about half of these shades are neutrals… but I’ll probably get it anyways. *sigh* And I feel like I’m gonna fall into Blackout. I love the INTENSE blacks.

Lizzy Avatar

I checked with my Macys UD counter and they said 2 weeks, but that it’s different for all counters. I’m on a waitlist now. =D

Emily Avatar

I can’t even handle this!!!!! This is insane!!!!! and probably will sell out in no time and and become the next naked palette. UD if you’re listening please make sure you are able to meet the demand for this product! 🙂

Dee Avatar

honestly. the naked palette is great, I thought they’d never give me anything else even close to being so awesome, but this pretty DAMN THERE. Think I’ll have to order it, you know its gonna sell out. holy crap.

Sarah Avatar

WOW!! Of course this will pop when I’m broke. May need to sell a kidney;) I am really liking this palette, dare I say as much as Naked?!? Although I know they’re different, I love the pops of color in this one. But, I do have to say, I’ve gotten used to (and enjoy) their “little gifts” that come with it (Primer Potion, liners, and/or brush, gloss). With this one though the beautiful palette itself makes up for it!

summerblue Avatar

The colors are lovely, but I have too many e/s in all these color families to justify buying. Fingers crossed that they issue Blackout as a single as it beats Perversion & Lorac’s black (forgot the name) by a mile. It’s as black as Shu Uemura’s gel eyeliner, which is my fav.

Sarah Avatar

So I don’t think that EVERY one of these colors are extremely unique… BUT I am pretty sure I need it in my life! These are awesome because you get so much for a fair price. It seems to be a great mix of all colors and very pretty! I LOVE UD palettes for travel too! So excited!

Maddy Avatar

OH MY GOD.. i kind of started freaking out when i saw this.. just a tad.
i have never has a book of shadows palette! This will be my first! most of the colors are so wearable! I really hope it doesn’t sell out fast:(

Harleigh Avatar

A lot of these shades look like the ones UD already have in their permanent range. Hopefully, UD hasn’t gotten lazy and these are amazing when actually swatched.

Kathy Avatar

Flow, Evidence and Blackout as a blue smokey eye on dark skin. There, I’ve said it. Saw those swatched together and started drooling.

This is the next Naked palette, yes?

Ginelly Avatar

Absolutely falling in love with urbandecay I honestly believe urban decay makes the best eyeshadows in the market I think they even beat Mac!! 🙂

Bethy Avatar

Seeing as how I only have the Naked palette and 3 single UD eyeshadows, it is totally warranted for me to decide this is a must have. Which I have. Decided. I don’t know how I am going to balance all the different bits and bobs of makeup I want this summer, it is painful. MAC collections, UD palette, Chanel blush…I may need a second job. And I’m not exactly poor after my first job!

Lisa Avatar

We never know when they exactly launch because sometimes, they launch it at midnight which was what happened with the AIW BOS & their BOS III launched at 10AM PST, which is 1PM EST. You just probably have to keep checking it hourly..

Liz Avatar

I have an unlikely issue with this product!
1) the packaging is bulky. I hate bulky packaging. Haaate!!! I refuse to purchase anything that will clutter up my bathroom/travel bag too much! (I travel and move all the time)
2) It’s too pretty to depot. I’m a cold hearted depotter, I depot Guerlain palettes, tokidoki palettes and smaller UD palettes without shedding a tear, but I can’t see myself depotting this in it’s glossy purple plastic-crystal goodness.

result: –> will not purchase 🙁

more for you guys!

Amy Avatar

Tainted, Junkshow, Omen, and Deep End<3 But a lot of the shadows look similar to existin or Pre existing shades =\ Still excited though as I don't have a lot of UD shadows!

Jaime Avatar

i’m glad i held out on the naked palette. This palette has such great variety. Omen looks like it may be a dupe for stars n rockets

Katherine Avatar

I did read your review above and wanted to know if you would please confirm for me that the only color in this palette that has glitter is the midnight? Thank you. I love the UD shadows without the glitter. If there is only the one with glitter I will definately purchase this palette!

Krystol Avatar

This palette could not have come at a worse time!! Grr…I don’t have the money put away to buy this thing and I know for sure that it will sell out faster than BOS III. Good Grief!

Elisa Avatar

If I didn’t have the BOS2, BOS3, Naked palette, and Ammo palette then it would be worth buying but I think I have similar enough colors already to pass on this one.

Brimbelle88 Avatar

Thanks a lot for this review, done very quickly but with quality! (smiley falling on his knees and thanking)
I did also fear that it was fake 😮

I love the packaging, totally UD, and Evidence and Half truth.
I may brake my little no-buy, can’t do otherway as it doesn’t cost much for 15 eyeshadows!

be Avatar

What?? No UDPP or eyeliner??? Anyway I’m still fiending for it. Looks like UD is going to do it to us once again. I’m still getting over the torture I went through to get Naked. It must be somewhat like childbirth even though it hurts you”ll still go through it again and again.

Shelle Avatar

im torn. Its almost like a math game with UD, is it financially worth it if you’re getting dupes. There are about 4 shades I really want, but i know that i dont want a couple of them. The palette looks a bit small too. But at $17/single shadow i guess it is worth it, sigh. What a waste of the extras though (Deeper=smog, blackout=zero (or any other black out there), deep end=flipside?, and chase=pick a gold, any gold.) And Omen is asphyxia…look at the model at the ud homepage, its sheer. I wish we could just make our own UD palette!

Alex Avatar

Ordered this once Ulta had it sent to them since it was sold out on UD website. A lot, if not all of these, can be duped, BUT being a make-up junkie lol, I still had to order it. It looks so pretty and you could never have to many palettes to travel with so you don’t have to carry individual shades. That’s how I reason with my spending 😉

vanessa sales Avatar

I just received mine in the mail and although its pretty i must admit its not anything different than all the other pallettes…..the colors are almost identical to my MYC palette. 🙁 sadness.

nicole Avatar

It’s available off and on … right now it’s in stock ten minutes ago it wasn’t, an hour ago it was… might want to stalk the website today if you want to try to get your hands on one.

Kristina Avatar

Hi Christine! I am debating between buying this or the Book of Shadows. Are the colors between the two palettes too similar for me to buy both? Do you prefer one over the other? Thanks.

P.S. This is my first time commenting on your website. Sorry if this was the wrong place to ask this!

brandy Avatar

they are available on ud site again!! they sent me an email!!! also when i went to sephora today,i asked about it. they had it but it was in the back. they sold me one anyway!! yay

Christina Avatar

Christine! Your swatches and reviews are always super helpful!! I would love to have your opinion: should I get UD’s BoS Vol. III or their 15th Anniversary Palette? I have none of their BoS or palettes yet! …Or is it worthwhile getting both (I would be swapping for the BoS III anyway so it’s not a money issue)???

Thanks a million! xo!

Eli Bee Avatar

Hey I am SOOOOOOOOO…..asking for this, this Christmas I showed it to my mom and she was like ” Ohhh Really MORE makeup!!” and I flipped and said “YESSSS!!!! YOU HAVE TO ORDER IT NOW OR IT WON’T BE OUT ANYMORE!!!!!!” LOL NOW I can’t wait until Christmas 🙂 🙂

Connie Avatar

Hello, I would really like to purchase an Urban Decay 15th Anniversary Palette. Can you tell me how much one would be.nd what the timeline would be? Thank you, Connie

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