MAC, Cover FX, Make Up For Ever.

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It should be comfortable to hold/easy to hold and to open, sturdy enough to travel with.

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I wish all retailers shared ingredient information at point of sale, but I’d also like them to describe shades with color descriptions, like “red with cool undertone.”

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Nah, I don’t find they are useful personally!

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Chanel is pretty good–their website is fast, easy to navigate, and they have a good amount of info about products on their site without too many embellishments. They ship incredibly quickly (often the same day I’ve ordered), arrives quickly (2-4 days), and beautifully packaged (sturdy, reusable...

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Nope! I don’t like… a random selection of things. I’d rather pick exactly what I want!

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I avoid keeping liquid/cream products like eyeshadows, blushes, etc. these days and pass them on shortly after reviewing since they definitely don’t have the same shelf life/stability as powder-based products–it’s just so rare that I get to return back to products, so there’s no reason to...

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UD Wild Greens, Sephora Ultimate Gel Eyeliners, Kosas 10-Second Eyeshadows. (They will all be heading out the door, actually.)

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For color cosmetics, not at all. For hair care and skincare, yes, I like to finish products so long as I like them – it doesn’t have to be LOVE, but if I don’t like the product or it’s not working, then I won’t force myself to finish.

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I love really interesting visuals; ones that highlight products in action, diversity, and a bit of a high-fashion/avant-garde feel. I don’t get drawn in at all by over the top, exaggerated claims or copy, though it’s more amusing than something that would turn me off.

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