ColourPop No Filter Concealer ($6.00 for 0.14 fl. oz.) debuts today (July 27th) at 10AM PST with 15 shades to choose from. For the past year, the brand has been developing this liquid concealer that’s supposed to have “medium buildable coverage” with long-wear, a matte finish, and be crease-proof. You can find your shade match using the Foundation Matrix or use the swatches above and below as a guide! Note: for brightening and under eye conealing, going a shade lighter than your skin tone is usually the rule of thumb.
To learn a little more about the No Filter Concealer and what went into the development of it, check out ColourPop’s video: