Should brands ever make limited edition products permanent?

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Yes, I definitely think so. To me, I want to see a brand listening to their customers when the numbers and data they have internally really show that this product is 1) really popular with customers, 2) fits a hole in their current offerings, 3) will be something that people will want months later (e.g. not super trendy).

— Christine

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Absolutely! When a limited edition product proves really popular (MAC Moth Brown, for example) and sells out every time it is “re-promoted”, why not give customers what they want and make that item permanent? I was happy when MAC recently re-released a few eyeshadows from the past (Goldbit was among those and it’s the only one I got but I was thrilled to see it) – I’m not sure if these recent ones are now permanent or not but there are so many products I’d like to see made permanent because they are so good.

That was the same re-release that gave me MAC’s Kid eyeshadow, a shade I had wanted for a very long time. It is one of my favorite shades, so I’m hoping it’s permanent now.

Absolutely, if a product becomes extremely popular.

I hate the idea of using up a limited edition product that I love and not being able to buy a replacement. And I hate buying a limited edition product because of FOMO. So I try to avoid buying limited edition products altogether.

I do like limited edition packaging on permanent products, though!

Sometimes, if they’re selling extremely well. I like the idea of limited edition things that are actually limited, though.

I agree! I think truly LE works well for flash-in-the-pan trends like certain types of glitters, glittery lip kits and certain unusual eyeshadow colors and lip colors (provided they are done well!). To me LE is a great vehicle to determine how much staying power a new trend or concept may have if the collection is done well and with due care. I remember with the UD Pulp Fiction collection the demand for Mrs. Mia Wallace was so great that when they redid the lipsticks they made it a permanent color along with I think one color from the palette that people really liked. They added specific things people loved but used the collection to experiment.

I almost never buy LE products after my Opera lipstick from MAC. I loved this lippie and bought it when I first started with make up. I didn’t know it was LE or even that LE existent in the first place. Needless to say I couldn’t replace it when the tube ended. The only exception to this rule was the Shayla Palette.

However, if they are beloved, why not?

Absolutely and resoundingly; YES. Especially when something is NOT a flash in the pan passing trend, but instead, something one will not tire of the next year. Also, if it is something particularly useful and fills some sort of gap in the brand’s line or in general. Or is a unique, yet still classic type sort of item.

I don’t understand that either. It seems like if you love a product you sing its praises and encourage others to try it. Actually the idea that someone would want to limit such an item makes me uncomfortable.

Yes! Sometimes LEs are subpar but sometimes they can become HG, or at least worthy of joining the ranks because of quality and customer demand. I vote for these products becoming permanent:

Tom Ford Cream and Powder duos for eyes
Chanel Empreinte du Desert eyeshadow quad
MAC Natural hair brushes
MAC Mothbrown eyeshadow
MAC Cubic and Tenderling blushes
MAC Patrick’s Powder
MAC Vamplify lip glosses (tgreat range of colors and even though I don’t care for glosses, these were pigmented, weren’t sticky/tacky)
La Mer Powder (The Original)
Estee Lauder x Victoria Beckham Modern Mercury highlighter (I know this was re-released but I think it’s still LE)

This one wasn’t LE but this is my all time favorite foundation that was discontinued:
Giorgio Armani Lasting Silk UV Foundation – this for me is what Luminous Silk is for most everyone else (Luminous Silk turned my face into an oil slick 2 hours later) – perfect satin but radiant foundation with medium coverage. Just perfect.

Yeah, why not? I see limited edition as a way to test the market, not just a means of falsely inflating a product’s perceived value. Limited edition gives brands the ability to take a chance without too much risky investment; if their experiment goes over well, they can release it as a permanent item.

I am not sure why anything is released as LE. Release the product and if it sells well then keep making it. If not then discontinue. That is pretty much how most non-beauty related products are handled. Consumerism/Capitalism the product drives the market.

I completely agree with you, Christine. However there’s one brand who’s whole LE strategy really perplexes me and that’s Tarte. I really love a lot from the brand including their eyeshadow palettes. However, it seems like they keep coming out with the same LE palettes under different names—ie the new rainforest sizzling one and the flower palette, the mermaid palette and the festival palette. Just seems like they’re re-releasing the same thing as a PR stunt without actually adding anything new to the line.

I think yes as well, but only if they are of excellent quality and in demand. I can still remember missing out on the Tom Ford Emerald Lust quad, which I simply couldn’t get sent here to Aus.

Definitely yes especially when there has been a high demand for it for over a year. Like how MAC made the extra dimension skin finish formula permanent and even brought back whisper of gilt

Yes! Why not?! If tons of people love it produce more so they can all have it. Why make anyone sad. Lol! I don’t fall for LE anything I think is a scam that make you give your credit card away and quickly but do have purchased a couple only in my entire life. Will not fall for all the hype again but some like the thrill. Whatever makes them tickle.

Mostly, yes. I think it depends on the release. If it’s a collab with a person, or a movie or something like that, then no, it’s more of a collector’s thing – although they should make enough to last 1-2 months so everyone that wants it can get it. They can always release a dupe with a different branding/name to be permanent.

If it’s any other LE, like a holiday thing a festival thing etc, then YES, release it as “now a part of our permanent product offering’ if it sells well.

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