In an ideal world, I’d love to see founders and key people in a brand visible to consumers, e.g. social media or in brand-produced videos (like ColourPop does). However, not all people are equipped to handle the feedback from consumers and can take things personally to the point where we’ve seen so many founders find themselves in PR debacles of their own making. As a customer, I like the additional insight, but if the founder goes off the rails, then it can really ruin a brand’s image/appeal for me.
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