Share: Tell us what you love and hate about ULTA!
my answer: I think it’s cool that you can get your drgustore and mid-to-high-end favorites in the same spot. I’ve only been to ULTA two or three times in person, so I have primarily experienced the retailer online. They’ve had some atrocious shipping in the past with a record-breaking number of shattered items arriving upon arrival for me compared to any other online retailer, which has been a sore point for me. I love their rewards system, and I think it’s easy to use and good for the customer. Their website needs a major overhaul, and their processing and shipping speeds are the slowest for a major retailer.