The formula is supposed to have "full-coverage color" with "vinyl shine" in "just one stroke" and lasts for "10 hours." I bought seven shades to try, and I struggled applying all but two of those shades (Carmin Session and Rouge Vinyle) as they applied unevenly with noticeable streaking, which was only worsened if I tried to press my lips together to blend the product back out. I reapplied every single trouble-making shade three different times, trying less and more product as we ll as waiting 10 minutes for it to set/self-level (newsflash: they didn't).
The formula had semi-opaque to opaque coverage, but the color just did not seem to go on evenly for most shades I tried. The consistency felt more water-like when initially applied, as it was thin with a lot of movement, but it hugged lips more within 30 seconds of application and had a moderate shine and some tackiness. They were longer-wearing (six to eight hours, plus a very strong stain) and were comfortable to wear (non-drying to lightly hydrating). The formula had a sweet, floral scent but no discernible taste.
The average rating based on all reviewed shade(s) in this formula is shown below.
A high-coverage liquid lip color with ultimate shine, comfort, and all-day wear.