Urban Decay Twice Baked is a very warm-toned, medium-dark brown with a satin finish. It is a permanent eyeshadow that retails for $19.00 and contains 0.05 oz.
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Twice Baked is described as a "rich brown satin with gold micro-glitter." It's a slightly muted, medium-dark brown with warm, reddish undertones and fine shimmer. Oddly, this looked quite shimmery in the pan, and in the past, the shimmer has been more noticeable when I've used this color (not this version), but this was almost more of a semi-matte in practice as there was little more than a subtle sheen overall. It had good pigmentation and lasted for eight hours otherwise, but the way it looked in the pan, the way I know it to look in past iterations, and how it looked applied were at odds with each other. Tarte Fresh Brewed Coffee (LE, ) is less shimmery, warmer (95% similar). Kat Von D Papilio (DC, ) is more shimmery (95% similar). Viseart Minx #2 (PiP, ) is less shimmery, lighter (90% similar). Tarte Abyss (LE, ) is less shimmery, cooler (90% similar). Laura Mercier Ganache (LE, $28.00) is less shimmery (90% similar). Urban Decay Vengeance (LE, $19.00) is darker, cooler (90% similar). MAC Gravitational (LE, $22.00) is lighter (90% similar). Tarte Showstopper Copper (LE, ) is cooler (95% similar). Anastasia Truffle (P, $12.00) is more shimmery, lighter (90% similar). Too Faced Brown Sugar (LE, $16.00) is more shimmery, darker (85% similar). Laura Mercier Rich Cocoa (PiP, $22.00) is darker, cooler, lower quality (85% similar). Viseart Taupe (PiP, ) is less shimmery, lighter (85% similar). Clarins The Essentials #9 (LE, ) is more shimmery, lighter (85% similar). Chanel Noir Supreme #4 (PiP, ) is lighter, cooler (85% similar). MAC Copper Strip (LE, $21.00)(90% similar). LORAC Mahogany (LE, $19.00) is darker, cooler (85% similar). MAC Her Cocoa #4 (LE, $17.00) is more shimmery, lighter (85% similar). Colour Pop Bravery (LE, $6.00) is less shimmery (85% similar). Anastasia Antique Bronze (PiP, $12.00) is cooler (85% similar). NARS Surabaya #2 (DC, $25.00) is darker (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The rating below is an average across 2 reviews. Use the tabs above to view the most recent review or previous reviews.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Ptfe, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid. May contain: Ci 77019 (Mica), Ci 77891 (Titanium Dioxide), Ci 77491/77492/77499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride), Ci 77742 (Manganese Violet).