Urban Decay Snow is a moderately warm-toned, very light gold with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Urban Decay Snow Eyeshadow ($19.00 for 0.05 oz.) is described as a "neutral pearl with gold shift." It's a light, white gold with a cooler, whiter base color and warmer, light gold shimmer. The texture was a little powdery, but it applied without too much fuss overall--it would benefit from a primer, though. It had mostly opaque color payoff and wore well for seven and a half hours. Makeup Atelier Honey Brown #1 (P, ) is less shimmery (95% similar). Tarte Hawkward (LE, ) is darker (95% similar). Viseart Champs-Elysees (P, ) is less shimmery (95% similar). ColourPop We Jammin' (P, $8.00) is more shimmery (95% similar). Urban Decay City Kitty (LE, $19.00) is less shimmery (95% similar). Urban Decay Alter (LE, $19.00) is more shimmery (95% similar). Urban Decay King's Landing (LE, $19.00) is more shimmery (90% similar). Kevyn Aucoin Iced Gold (LE, ) is less shimmery (95% similar). ColourPop Now and Zen (P, $4.50) is more shimmery, lighter (95% similar). Laura Mercier Seashell (P, $28.00) is less shimmery (95% similar). Make Up For Ever #101 (DC, $20.00) is less shimmery (95% similar). Dior Eternal Gold #3 (LE, ) is brighter (95% similar). Fenty Beauty Money Mission (PiP, ) is lighter (90% similar). Laura Mercier Dust (LE, $23.00) is more muted, warmer (90% similar). NARS Bionic (DC, $25.00) is more shimmery (90% similar). ColourPop Wavelength (LE, $4.50) is less shimmery, lighter (90% similar). Pat McGrath Skinshow Divine Glow (PiP, $25.00) is more shimmery, lighter, brighter (90% similar). ColourPop Super Hard Core (P, $6.00) is more shimmery, warmer (90% similar). Anastasia A2 (Norvina Mini Vol. 1) (LE, $12.00) is less shimmery, lighter (90% similar). Urban Decay Bleach (Distortion) (LE, $19.00) is more shimmery (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.