Urban Decay Shade is a slightly warm-toned, medium berry with a satin finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Shade is a medium-dark berry with subtle, warm undertones and a satin finish. The eyeshadow was nicely pigmented, but the texture could have been slightly softer and more yielding to make it easier to apply to bare skin in a fluid motion. It applied best with pressing and pushing motions over sweeping or patting. It wore well for seven hours before I noticed signs of fading, though I felt like it lost some of its shine within a few hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Boron Nitride, Synthetic Fluorphlogopite, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Alumina, Hexylene Glycol, Tin Oxide, Tetrasodium EDTA, Silica, Caprylic/Capric Triglyceride, Aqua / Water, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (All shades may contain /Toutes les couleurs peuvent contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 75470 / Carmine, CI 16035 / Red 40, CI 77400 / Copper Powder, CI 77742 / Manganese Violet, CI 77163 / Bismuth Oxychloride, CI 19140 / Yellow 5 Lake, CI 16035 / Red 40 Lake, CI 77007 / Ultramarines, CI 77510 / Ferric Ferrocyanide, CI 42090 / Blue 1 Lake].