Urban Decay Paranoia is a very warm-toned, medium-dark lavender with a sparkle finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Paranoia is a light-medium pinky-lavender with subtle, cool undertones and a pearly shimmer. It had good color payoff with a fairly soft, lightly dusty texture that applied better over a primer than bare skin, but it was, at least, workable on bare skin. The color wore well for seven and a half hours on me. Urban Decay Coax (LE, $19.00) is lighter, cooler (90% similar). Anastasia Punch Fuchsia (LE, $12.00) is less shimmery, darker (90% similar). Too Faced Jelly (LE, $16.00) is less shimmery, cooler (90% similar). Colour Pop Moonrise (LE, $4.50) is darker, cooler (90% similar). Stila Sea Siren (LE, $24.00) is more shimmery, lighter (85% similar). Stila Sunset Cove (LE, $24.00) is more shimmery, lighter (85% similar). Colour Pop Wake Me (PiP, $4.50) is less shimmery, lighter, cooler (85% similar). Too Faced Trixie (LE, $16.00) is cooler (85% similar). MAC Stars 'n' Rockets (P, $17.00) is cooler (85% similar). NABLA Cosmetics Lilac Wonder (P, $8.00) is more shimmery, lighter, cooler (85% similar). Kevyn Aucoin Switch (LE, ) is more shimmery, lighter (85% similar). MAC Blooming Mad (LE, $17.00) is lighter, brighter, cooler (85% similar). Kat Von D Love (LE, ) is lighter, more muted (80% similar). CoverGirl Blazing Purple (340) (P, $4.99) is lighter, brighter, cooler (80% similar). Urban Decay Fishnet (P, $19.00) is darker, brighter (80% similar). NARS Rage (LE, $24.00) is less shimmery, darker (80% similar). Urban Decay Asphyxia (P, $19.00) is lighter, brighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.