Urban Decay Ojo is a very cool-toned, medium blue with a metallic finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Ojo is a brighter, medium blue with cool undertones and iridescent pink sparkle over a metallic finish. It had good color coverage, but it was not opaque and could not be built up. The texture was chunky, thick, and difficult to work with as the color did not mix/combine well, so it looked like clumpy bits of blue when applied to my lid.
I used fingertips, as per the brand, but I also tried using different brushes and just couldn't get the product to physically be an even layer. It did not blend at all along the edges--attempting to do so just dragged chunks elsewhere (but the edge was as ragged as ever) or dropped those chunks off my l id entirely. This shade lasted for seven hours but flaked off in larger chunks.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
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