Urban Decay Mean is a moderately warm-toned, very light green with a metallic finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Mean is a bright, light-medium chartreuse green with warm, yellow undertones and warmer golden sheen. It had nice color payoff paired with a smooth, thinner texture that wasn't dusty or powdery, which made it easy to work with on bare skin for both my initial application as well as for blending it out. This shade wore for eight hours on me. MAC Green Clean #2 (LE, ) is lighter, warmer (95% similar). MAC Chartreuse Bouquet (LE, $21.00) is warmer (95% similar). NARS Tropical Princess #1 (DC, $25.00) is warmer (95% similar). MAC Ripped Tee (PiP, ) is less shimmery, darker, warmer (95% similar). Make Up For Ever #171 (DC, $20.00) is brighter (95% similar). Colour Pop Sour (LE, $6.00) is lighter (95% similar). Sydney Grace Sutter (P, $5.00) is less shimmery, darker, warmer (90% similar). Make Up For Ever I-30 (P, $21.00) is lighter, warmer (90% similar). MAC Lucky Green (DC, $17.00) is darker (90% similar). BH Cosmetics Club Tropicana #5 (LE, ) is more shimmery, lighter (90% similar). Sydney Grace Dazzle (P, $6.00) is less shimmery, lighter, warmer (90% similar). Kat Von D Birdcage (LE, ) is darker, more muted, warmer (90% similar). Anastasia A3 (Norvina Vol. 2) (LE, $12.00) is less shimmery, lighter, warmer (90% similar). Too Faced Fireflies (LE, $16.00) is darker (90% similar). Viseart Coy #7 (LE, ) is darker, warmer (90% similar). Colour Pop Diablo (LE, $4.50) is more shimmery, darker, brighter (90% similar). Make Up For Ever ME338 Acidic Green (DC, $17.00) is darker, cooler (90% similar). Viseart Boheme Dream #2 (LE, ) is more shimmery, lighter (90% similar). Sugarpill Insomniac (PiP, $13.00) is lighter, warmer (90% similar). NYX Bewitched (P, $6.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.