Urban Decay Lily is a slightly cool-toned, very light pink with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Lily is a light, iridescent pinky-beige with subtle, warm undertones and a cooler, frosted sheen. It had semi-opaque pigmentation with a soft, lightly powdery texture that applied decently to the skin. The color wore for seven hours on me. Urban Decay Flatline (LE, $19.00) is darker (95% similar). Too Faced Pink Pearl (LE, $16.00) is darker (95% similar). Too Faced Pink Frosting (LE, $16.00) is more shimmery (95% similar). Dior Rose Garden #3 (LE, ) is lighter (95% similar). Sephora Rose Quartz (LE, ) is warmer (95% similar). Makeup Geek Whimsical (P, $9.99) is less shimmery, lighter (95% similar). Sephora Ex-boyfriend (LE, ) is cooler (95% similar). Too Faced Poodle (LE, $16.00) is less shimmery, lighter (95% similar). Urban Decay Blur (PiP, $19.00) is darker, warmer (90% similar). MAC Harpooned Heart (LE, $17.00) is darker, warmer (90% similar). MAC Young Venus (LE, $20.00) is darker, cooler (90% similar). Dior Devilish #2 (LE, ) is less shimmery, lighter, cooler (90% similar). Too Faced Delightful (LE, $16.00) is warmer (90% similar). Colour Pop Cherries Jubilee (LE, $6.00) is less shimmery, lighter (90% similar). Bad Habit Illuminate (PiP, ) is more shimmery (90% similar). Dior Magnify #2 (PiP, ) is less shimmery, warmer (90% similar). Wet 'n' Wild Petalette #4 (PiP, ) is darker (90% similar). Make Up For Ever I902 Quartz (DC, $21.00) is less shimmery (90% similar). Pat McGrath Astral White (PiP, $25.00) is more shimmery, darker, more muted (90% similar). MAC Pin Me Up (PiP, ) is darker, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.