Urban Decay Harajuku is a slightly warm-toned, light-medium pink with a sparkle finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Harajuku is described as a "metallic blue-pink with iridescent micro-shimmer." It's a light-medium pink with cool undertones and slight sparkle over a frosted sheen. It had semi-opaque pigmentation with a dense consistency that tended to loosen as it was blended. It was hard to keep it looking intense, as it seemed prone to sheering out. This shade wore well for seven hours before fading.
MAC Pinkluxe #1 (PiP, ) is more shimmery (95% similar). Anastasia Wild Child (LE, $12.00) is more shimmery, lighter (95% similar). Too Faced Jingle All the Way Eyeshadow #5 (LE, $16.00) is darker (95% similar). Dior House of Pinks #3 (LE, ) is less shimmery (95% similar). Stila Sea Siren (LE, $24.00) is more shimmery (90% similar). Smashbox Celestial (LE, ) is lighter (90% similar). Dominique Cosmetics Pink Lemonade (PiP, ) is darker, warmer (90% similar). Urban Decay Coax (LE, $19.00) is darker (90% similar). Colour Pop Nocturnal (LE, $6.00) is more shimmery, warmer (90% similar). Colour Pop Not Playing (LE, $4.50) is more shimmery, lighter, cooler (90% similar). Rouge Bunny Rouge Capricious Nightingale (P, $19.00) is lighter (90% similar). Chanel Tisse Rhapsodie #1 (LE, ) is lighter (90% similar). Guerlain Boulevard du Montparnasse #3 (LE, ) is less shimmery, darker (90% similar). Dior Sugar Shade #3 (LE, ) is less shimmery, lighter, warmer (85% similar). Colour Pop Crown Chakra (LE, $4.50) is less shimmery, brighter, cooler (85% similar). Colour Pop Cutie Pie (LE, $4.50) is less shimmery, cooler (85% similar). Sephora Sweet Candy (260) (P, $8.00) is lighter (85% similar). MAC Supah-Pink (LE, $17.00) is less shimmery, lighter (85% similar). Viseart Cosmos (GPV2 #30) (LE, ) is more shimmery, lighter, cooler (85% similar). Colour Pop Sunflare (LE, $4.50) is more shimmery, lighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.